TravelFounded 2008
Airbnb Brand Colors
Airbnb's coral 'Rausch' color is warm, welcoming, and human — perfectly embodying the platform's community spirit.
airbnb.com ↗Brand Palette
#FF5A5F
#00A699
#FC642D
#484848
Primary
Secondary
CTA
Text
Color Values
Rausch (Coral)
Primary
- HEX
- #FF5A5F
- RGB
- rgb(255, 90, 95)
- HSL
- hsl(358, 100%, 68%)
Babu (Teal)
Secondary
- HEX
- #00A699
- RGB
- rgb(0, 166, 153)
- HSL
- hsl(175, 100%, 33%)
Arches (Orange)
CTA
- HEX
- #FC642D
- RGB
- rgb(252, 100, 45)
- HSL
- hsl(16, 97%, 58%)
Hof (Gray)
Text
- HEX
- #484848
- RGB
- rgb(72, 72, 72)
- HSL
- hsl(0, 0%, 28%)
Accessibility Analysis
| Color | on White | on Black |
|---|---|---|
Rausch (Coral) | 3.05:1AA Large | 6.88:1AA |
Babu (Teal) | 3.04:1AA Large | 6.91:1AA |
Arches (Orange) | 3:1AA Large | 7:1AAA |
Hof (Gray) | 9.15:1AAA | 2.3:1Fail |
WCAG AA requires 4.5:1 for normal text. AA Large requires 3:1 for large text (18pt+) and UI components. AAA requires 7:1.
CSS Implementation
:root {
--airbnb-rausch-coral: #FF5A5F;
--airbnb-babu-teal: #00A699;
--airbnb-arches-orange: #FC642D;
--airbnb-hof-gray: #484848;
}
/* Usage example */
.btn-primary {
background-color: var(--airbnb-rausch-coral);
color: #ffffff;
}Similar Color Alternatives
Named colors visually closest to Airbnb's primary color — useful for approximations or accessible substitutes.
Design Notes
Color Psychology
Airbnb uses a light palette anchored by Rausch (Coral) (#FF5A5F). Travel brands choose warm, welcoming colors that evoke adventure, connection, and the emotional warmth of hospitality.
Design Principles
- Multi-color system allows segmentation across products and sub-brands
- Consistent color usage across touchpoints builds strong brand recognition
- Color palette reflects the brand's industry positioning and audience expectations
Explore Individual Colors
Tags
travelhospitalitycoralwarm
Frequently Asked Questions
What are Airbnb's official brand colors?
Airbnb's official brand colors are: Rausch (Coral) (#FF5A5F), Babu (Teal) (#00A699), Arches (Orange) (#FC642D), Hof (Gray) (#484848).
What is Airbnb's primary color hex code?
Airbnb's primary brand color is Rausch (Coral) with hex code #FF5A5F.
What are the RGB values for Airbnb's primary color?
Rausch (Coral) (#FF5A5F) has RGB values of rgb(255, 90, 95).
What is the HSL value of Airbnb's primary color?
Rausch (Coral) has an HSL value of hsl(358, 100%, 68%).
Is Airbnb's primary color WCAG accessible?
Rausch (Coral) (#FF5A5F) has a contrast ratio of 3.05:1 on white, which passes WCAG AA Large.
What industry is Airbnb in?
Airbnb operates in the Travel industry, founded in 2008.