ProductivityFounded 2007
Dropbox Brand Colors
Dropbox's clean blue palette signals reliability, security, and the seamless file-sharing experience at the core of the product.
dropbox.com ↗Brand Palette
#0061FF
#1E1919
#FFFFFF
Primary
Dark Mode
Background
Color Values
Dropbox Blue
Primary
- HEX
- #0061FF
- RGB
- rgb(0, 97, 255)
- HSL
- hsl(217, 100%, 50%)
Dropbox Dark
Dark Mode
- HEX
- #1E1919
- RGB
- rgb(30, 25, 25)
- HSL
- hsl(0, 9%, 11%)
Dropbox White
Background
- HEX
- #FFFFFF
- RGB
- rgb(255, 255, 255)
- HSL
- hsl(0, 0%, 100%)
Accessibility Analysis
| Color | on White | on Black |
|---|---|---|
Dropbox Blue | 5.06:1AA | 4.15:1AA Large |
Dropbox Dark | 17.38:1AAA | 1.21:1Fail |
Dropbox White | 1:1Fail | 21:1AAA |
WCAG AA requires 4.5:1 for normal text. AA Large requires 3:1 for large text (18pt+) and UI components. AAA requires 7:1.
CSS Implementation
:root {
--dropbox-dropbox-blue: #0061FF;
--dropbox-dropbox-dark: #1E1919;
--dropbox-dropbox-white: #FFFFFF;
}
/* Usage example */
.btn-primary {
background-color: var(--dropbox-dropbox-blue);
color: #ffffff;
}Similar Color Alternatives
Named colors visually closest to Dropbox's primary color — useful for approximations or accessible substitutes.
Design Notes
Color Psychology
Dropbox uses a mid-tone palette anchored by Dropbox Blue (#0061FF). Productivity tools balance calm, focused neutrals with one energetic accent — keeping distraction low while maintaining visual identity.
Design Principles
- High contrast ratios ensure legibility across all contexts
- Monochromatic palette maximizes versatility and brand consistency
- Primary color meets WCAG AA — usable for text and UI components
Explore Individual Colors
Tags
storageblueproductivitycloud
More Productivity Brand Colors
Frequently Asked Questions
What are Dropbox's official brand colors?
Dropbox's official brand colors are: Dropbox Blue (#0061FF), Dropbox Dark (#1E1919), Dropbox White (#FFFFFF).
What is Dropbox's primary color hex code?
Dropbox's primary brand color is Dropbox Blue with hex code #0061FF.
What are the RGB values for Dropbox's primary color?
Dropbox Blue (#0061FF) has RGB values of rgb(0, 97, 255).
What is the HSL value of Dropbox's primary color?
Dropbox Blue has an HSL value of hsl(217, 100%, 50%).
Is Dropbox's primary color WCAG accessible?
Dropbox Blue (#0061FF) has a contrast ratio of 5.06:1 on white, which passes WCAG AA.
What industry is Dropbox in?
Dropbox operates in the Productivity industry, founded in 2007.