RetailFounded 1943
IKEA Brand Colors
IKEA's Swedish blue and yellow are unmistakable globally, evoking accessibility, practicality, and Scandinavian simplicity.
ikea.com ↗Brand Palette
#0051BA
#FFDA1A
#FFFFFF
Primary
Accent
Background
Color Values
IKEA Blue
Primary
- HEX
- #0051BA
- RGB
- rgb(0, 81, 186)
- HSL
- hsl(214, 100%, 36%)
IKEA Yellow
Accent
- HEX
- #FFDA1A
- RGB
- rgb(255, 218, 26)
- HSL
- hsl(50, 100%, 55%)
IKEA White
Background
- HEX
- #FFFFFF
- RGB
- rgb(255, 255, 255)
- HSL
- hsl(0, 0%, 100%)
Accessibility Analysis
| Color | on White | on Black |
|---|---|---|
IKEA Blue | 7.28:1AAA | 2.89:1Fail |
IKEA Yellow | 1.37:1Fail | 15.3:1AAA |
IKEA White | 1:1Fail | 21:1AAA |
WCAG AA requires 4.5:1 for normal text. AA Large requires 3:1 for large text (18pt+) and UI components. AAA requires 7:1.
CSS Implementation
:root {
--ikea-ikea-blue: #0051BA;
--ikea-ikea-yellow: #FFDA1A;
--ikea-ikea-white: #FFFFFF;
}
/* Usage example */
.btn-primary {
background-color: var(--ikea-ikea-blue);
color: #ffffff;
}Similar Color Alternatives
Named colors visually closest to IKEA's primary color — useful for approximations or accessible substitutes.
Design Notes
Color Psychology
IKEA uses a mid-tone palette anchored by IKEA Blue (#0051BA). Retail brands balance visibility with approachability — often combining a strong primary color with white for clear product presentation.
Design Principles
- High contrast ratios ensure legibility across all contexts
- Primary color meets WCAG AA — usable for text and UI components
- Consistent color usage across touchpoints builds strong brand recognition
- Color palette reflects the brand's industry positioning and audience expectations
Explore Individual Colors
Tags
retailfurnitureblueyellowscandinavian
Frequently Asked Questions
What are IKEA's official brand colors?
IKEA's official brand colors are: IKEA Blue (#0051BA), IKEA Yellow (#FFDA1A), IKEA White (#FFFFFF).
What is IKEA's primary color hex code?
IKEA's primary brand color is IKEA Blue with hex code #0051BA.
What are the RGB values for IKEA's primary color?
IKEA Blue (#0051BA) has RGB values of rgb(0, 81, 186).
What is the HSL value of IKEA's primary color?
IKEA Blue has an HSL value of hsl(214, 100%, 36%).
Is IKEA's primary color WCAG accessible?
IKEA Blue (#0051BA) has a contrast ratio of 7.28:1 on white, which passes WCAG AAA.
What industry is IKEA in?
IKEA operates in the Retail industry, founded in 1943.