Skip to main content
Toys & GamingFounded 1932

LEGO Brand Colors

LEGO's vibrant primary color palette captures the boundless creativity, play, and imagination at the core of every set.

lego.com ↗

Brand Palette

#E3000B
#FFCD00
#006CB7
#000000

Primary

Accent

Secondary

Text

Color Values

LEGO Red

Primary

HEX
#E3000B
RGB
rgb(227, 0, 11)
HSL
hsl(357, 100%, 45%)

Accessibility

on White4.92:1AA
on Black4.27:1AA Large
Open contrast checker →

LEGO Yellow

Accent

HEX
#FFCD00
RGB
rgb(255, 205, 0)
HSL
hsl(48, 100%, 50%)

Accessibility

on White1.5:1Fail
on Black13.98:1AAA
Open contrast checker →

LEGO Blue

Secondary

HEX
#006CB7
RGB
rgb(0, 108, 183)
HSL
hsl(205, 100%, 36%)

Accessibility

on White5.48:1AA
on Black3.83:1AA Large
Open contrast checker →

LEGO Black

Text

HEX
#000000
RGB
rgb(0, 0, 0)
HSL
hsl(0, 0%, 0%)

Accessibility

on White21:1AAA
on Black1:1Fail
Open contrast checker →

Accessibility Analysis

Coloron Whiteon Black
LEGO Red
4.92:1AA
4.27:1AA Large
LEGO Yellow
1.5:1Fail
13.98:1AAA
LEGO Blue
5.48:1AA
3.83:1AA Large
LEGO Black
21:1AAA
1:1Fail

WCAG AA requires 4.5:1 for normal text. AA Large requires 3:1 for large text (18pt+) and UI components. AAA requires 7:1.

CSS Implementation

:root {
  --lego-lego-red: #E3000B;
  --lego-lego-yellow: #FFCD00;
  --lego-lego-blue: #006CB7;
  --lego-lego-black: #000000;
}

/* Usage example */
.btn-primary {
  background-color: var(--lego-lego-red);
  color: #ffffff;
}

Similar Color Alternatives

Named colors visually closest to LEGO's primary color — useful for approximations or accessible substitutes.

Venetian Red

#C80815

red

Red

#FF0000

red

Lava Red

#CF1020

red

Scarlet

#FF2400

red

Design Notes

Color Psychology

LEGO uses a mid-tone palette anchored by LEGO Red (#E3000B). Toy and gaming brands embrace the full primary color spectrum to signal joy, creativity, and unlimited imaginative possibility.

Design Principles

  • High contrast ratios ensure legibility across all contexts
  • Multi-color system allows segmentation across products and sub-brands
  • Primary color meets WCAG AA — usable for text and UI components

Explore Individual Colors

LEGO RedLEGO YellowLEGO BlueLEGO Black

Tags

toyscreativemulticolorplayfuliconic

Design & Accessibility Guides

Guide

Building an Accessible Color System

Design Systems · 10 min read

Guide

WCAG Contrast Ratios Explained

WCAG · 8 min read

Guide

WCAG AA vs AAA: Which Standard Should You Target?

WCAG · 7 min read

Frequently Asked Questions

What are LEGO's official brand colors?
LEGO's official brand colors are: LEGO Red (#E3000B), LEGO Yellow (#FFCD00), LEGO Blue (#006CB7), LEGO Black (#000000).
What is LEGO's primary color hex code?
LEGO's primary brand color is LEGO Red with hex code #E3000B.
What are the RGB values for LEGO's primary color?
LEGO Red (#E3000B) has RGB values of rgb(227, 0, 11).
What is the HSL value of LEGO's primary color?
LEGO Red has an HSL value of hsl(357, 100%, 45%).
Is LEGO's primary color WCAG accessible?
LEGO Red (#E3000B) has a contrast ratio of 4.92:1 on white, which passes WCAG AA.
What industry is LEGO in?
LEGO operates in the Toys & Gaming industry, founded in 1932.
← All Brand ColorsVisit LEGO ↗