Professional NetworkingFounded 2003
LinkedIn Brand Colors
LinkedIn's professional blue communicates trust, expertise, and career growth.
linkedin.com ↗Brand Palette
#0077B5
#004182
#FFFFFF
Primary
Hover
Background
Color Values
LinkedIn Blue
Primary
- HEX
- #0077B5
- RGB
- rgb(0, 119, 181)
- HSL
- hsl(201, 100%, 35%)
LinkedIn Dark Blue
Hover
- HEX
- #004182
- RGB
- rgb(0, 65, 130)
- HSL
- hsl(210, 100%, 25%)
LinkedIn White
Background
- HEX
- #FFFFFF
- RGB
- rgb(255, 255, 255)
- HSL
- hsl(0, 0%, 100%)
Accessibility Analysis
| Color | on White | on Black |
|---|---|---|
LinkedIn Blue | 4.88:1AA | 4.31:1AA Large |
LinkedIn Dark Blue | 10.1:1AAA | 2.08:1Fail |
LinkedIn White | 1:1Fail | 21:1AAA |
WCAG AA requires 4.5:1 for normal text. AA Large requires 3:1 for large text (18pt+) and UI components. AAA requires 7:1.
CSS Implementation
:root {
--linkedin-linkedin-blue: #0077B5;
--linkedin-linkedin-dark-blue: #004182;
--linkedin-linkedin-white: #FFFFFF;
}
/* Usage example */
.btn-primary {
background-color: var(--linkedin-linkedin-blue);
color: #ffffff;
}Similar Color Alternatives
Named colors visually closest to LinkedIn's primary color — useful for approximations or accessible substitutes.
Design Notes
Color Psychology
LinkedIn uses a mid-tone palette anchored by LinkedIn Blue (#0077B5). Professional platforms anchor on deep blue to communicate credibility while remaining approachable and human-centered.
Design Principles
- High contrast ratios ensure legibility across all contexts
- Primary color meets WCAG AA — usable for text and UI components
- Consistent color usage across touchpoints builds strong brand recognition
- Color palette reflects the brand's industry positioning and audience expectations
Explore Individual Colors
Tags
professionalnetworkingbluecorporate
Frequently Asked Questions
What are LinkedIn's official brand colors?
LinkedIn's official brand colors are: LinkedIn Blue (#0077B5), LinkedIn Dark Blue (#004182), LinkedIn White (#FFFFFF).
What is LinkedIn's primary color hex code?
LinkedIn's primary brand color is LinkedIn Blue with hex code #0077B5.
What are the RGB values for LinkedIn's primary color?
LinkedIn Blue (#0077B5) has RGB values of rgb(0, 119, 181).
What is the HSL value of LinkedIn's primary color?
LinkedIn Blue has an HSL value of hsl(201, 100%, 35%).
Is LinkedIn's primary color WCAG accessible?
LinkedIn Blue (#0077B5) has a contrast ratio of 4.88:1 on white, which passes WCAG AA.
What industry is LinkedIn in?
LinkedIn operates in the Professional Networking industry, founded in 2003.