Marketing TechnologyFounded 2001
Mailchimp Brand Colors
Mailchimp's bold yellow captures the brand's playful personality and stands out in a sea of corporate blue software brands.
mailchimp.com ↗Brand Palette
#FFE01B
#241C15
#FFFFFF
Primary
Background
Text
Color Values
Mailchimp Yellow
Primary
- HEX
- #FFE01B
- RGB
- rgb(255, 224, 27)
- HSL
- hsl(52, 100%, 55%)
Mailchimp Dark
Background
- HEX
- #241C15
- RGB
- rgb(36, 28, 21)
- HSL
- hsl(28, 26%, 11%)
Mailchimp White
Text
- HEX
- #FFFFFF
- RGB
- rgb(255, 255, 255)
- HSL
- hsl(0, 0%, 100%)
Accessibility Analysis
| Color | on White | on Black |
|---|---|---|
Mailchimp Yellow | 1.32:1Fail | 15.93:1AAA |
Mailchimp Dark | 16.77:1AAA | 1.25:1Fail |
Mailchimp White | 1:1Fail | 21:1AAA |
WCAG AA requires 4.5:1 for normal text. AA Large requires 3:1 for large text (18pt+) and UI components. AAA requires 7:1.
CSS Implementation
:root {
--mailchimp-mailchimp-yellow: #FFE01B;
--mailchimp-mailchimp-dark: #241C15;
--mailchimp-mailchimp-white: #FFFFFF;
}
/* Usage example */
.btn-primary {
background-color: var(--mailchimp-mailchimp-yellow);
color: #ffffff;
}Similar Color Alternatives
Named colors visually closest to Mailchimp's primary color — useful for approximations or accessible substitutes.
Design Notes
Color Psychology
Mailchimp uses a mid-tone palette anchored by Mailchimp Yellow (#FFE01B). MarTech brands often subvert the blue-heavy SaaS norm with warm, energetic tones to project approachability and growth-focus.
Design Principles
- High contrast ratios ensure legibility across all contexts
- Monochromatic palette maximizes versatility and brand consistency
- Warm-toned palette triggers emotional engagement and energy
Explore Individual Colors
Tags
emailmarketingyellowplayful
More Marketing Technology Brand Colors
Frequently Asked Questions
What are Mailchimp's official brand colors?
Mailchimp's official brand colors are: Mailchimp Yellow (#FFE01B), Mailchimp Dark (#241C15), Mailchimp White (#FFFFFF).
What is Mailchimp's primary color hex code?
Mailchimp's primary brand color is Mailchimp Yellow with hex code #FFE01B.
What are the RGB values for Mailchimp's primary color?
Mailchimp Yellow (#FFE01B) has RGB values of rgb(255, 224, 27).
What is the HSL value of Mailchimp's primary color?
Mailchimp Yellow has an HSL value of hsl(52, 100%, 55%).
Is Mailchimp's primary color WCAG accessible?
Mailchimp Yellow (#FFE01B) has a contrast ratio of 1.32:1 on white, which does not pass WCAG AA (requires 4.5:1). Consider pairing it with a high-contrast text color.
What industry is Mailchimp in?
Mailchimp operates in the Marketing Technology industry, founded in 2001.