Social MediaFounded 2010
Pinterest Brand Colors
Pinterest's bold red evokes passion, creativity, and the inspiration-driven discovery that defines the platform.
pinterest.com ↗Brand Palette
#E60023
#FFFFFF
#767676
Primary
Background
Secondary Text
Color Values
Pinterest Red
Primary
- HEX
- #E60023
- RGB
- rgb(230, 0, 35)
- HSL
- hsl(351, 100%, 45%)
Pinterest White
Background
- HEX
- #FFFFFF
- RGB
- rgb(255, 255, 255)
- HSL
- hsl(0, 0%, 100%)
Pinterest Gray
Secondary Text
- HEX
- #767676
- RGB
- rgb(118, 118, 118)
- HSL
- hsl(0, 0%, 46%)
Accessibility Analysis
| Color | on White | on Black |
|---|---|---|
Pinterest Red | 4.78:1AA | 4.39:1AA Large |
Pinterest White | 1:1Fail | 21:1AAA |
Pinterest Gray | 4.54:1AA | 4.62:1AA |
WCAG AA requires 4.5:1 for normal text. AA Large requires 3:1 for large text (18pt+) and UI components. AAA requires 7:1.
CSS Implementation
:root {
--pinterest-pinterest-red: #E60023;
--pinterest-pinterest-white: #FFFFFF;
--pinterest-pinterest-gray: #767676;
}
/* Usage example */
.btn-primary {
background-color: var(--pinterest-pinterest-red);
color: #ffffff;
}Similar Color Alternatives
Named colors visually closest to Pinterest's primary color — useful for approximations or accessible substitutes.
Design Notes
Color Psychology
Pinterest uses a mid-tone palette anchored by Pinterest Red (#E60023). Social platforms use vibrant, energetic colors to trigger engagement and emotional connection — blue for trust, red/orange for excitement.
Design Principles
- Primary color meets WCAG AA — usable for text and UI components
- Consistent color usage across touchpoints builds strong brand recognition
- Color palette reflects the brand's industry positioning and audience expectations
Explore Individual Colors
Tags
socialcreativeredvisualinspiration
More Social Media Brand Colors
Frequently Asked Questions
What are Pinterest's official brand colors?
Pinterest's official brand colors are: Pinterest Red (#E60023), Pinterest White (#FFFFFF), Pinterest Gray (#767676).
What is Pinterest's primary color hex code?
Pinterest's primary brand color is Pinterest Red with hex code #E60023.
What are the RGB values for Pinterest's primary color?
Pinterest Red (#E60023) has RGB values of rgb(230, 0, 35).
What is the HSL value of Pinterest's primary color?
Pinterest Red has an HSL value of hsl(351, 100%, 45%).
Is Pinterest's primary color WCAG accessible?
Pinterest Red (#E60023) has a contrast ratio of 4.78:1 on white, which passes WCAG AA.
What industry is Pinterest in?
Pinterest operates in the Social Media industry, founded in 2010.