Enterprise SoftwareFounded 1999
Salesforce Brand Colors
Salesforce's sky blue evokes trust, openness, and the cloud-first approach that defines the world's leading CRM.
salesforce.com ↗Brand Palette
#00A1E0
#032D60
#FFFFFF
Primary
Dark Background
Background
Color Values
Salesforce Blue
Primary
- HEX
- #00A1E0
- RGB
- rgb(0, 161, 224)
- HSL
- hsl(197, 100%, 44%)
Salesforce Dark
Dark Background
- HEX
- #032D60
- RGB
- rgb(3, 45, 96)
- HSL
- hsl(213, 94%, 19%)
Salesforce White
Background
- HEX
- #FFFFFF
- RGB
- rgb(255, 255, 255)
- HSL
- hsl(0, 0%, 100%)
Accessibility Analysis
| Color | on White | on Black |
|---|---|---|
Salesforce Blue | 2.93:1Fail | 7.17:1AAA |
Salesforce Dark | 13.56:1AAA | 1.55:1Fail |
Salesforce White | 1:1Fail | 21:1AAA |
WCAG AA requires 4.5:1 for normal text. AA Large requires 3:1 for large text (18pt+) and UI components. AAA requires 7:1.
CSS Implementation
:root {
--salesforce-salesforce-blue: #00A1E0;
--salesforce-salesforce-dark: #032D60;
--salesforce-salesforce-white: #FFFFFF;
}
/* Usage example */
.btn-primary {
background-color: var(--salesforce-salesforce-blue);
color: #ffffff;
}Similar Color Alternatives
Named colors visually closest to Salesforce's primary color — useful for approximations or accessible substitutes.
Design Notes
Color Psychology
Salesforce uses a mid-tone palette anchored by Salesforce Blue (#00A1E0). Enterprise software brands choose authoritative blues and deep navy to project reliability and suitability for mission-critical contexts.
Design Principles
- High contrast ratios ensure legibility across all contexts
- Monochromatic palette maximizes versatility and brand consistency
- Consistent color usage across touchpoints builds strong brand recognition
- Color palette reflects the brand's industry positioning and audience expectations
Explore Individual Colors
Tags
enterprisecrmbluecloudsaas
Frequently Asked Questions
What are Salesforce's official brand colors?
Salesforce's official brand colors are: Salesforce Blue (#00A1E0), Salesforce Dark (#032D60), Salesforce White (#FFFFFF).
What is Salesforce's primary color hex code?
Salesforce's primary brand color is Salesforce Blue with hex code #00A1E0.
What are the RGB values for Salesforce's primary color?
Salesforce Blue (#00A1E0) has RGB values of rgb(0, 161, 224).
What is the HSL value of Salesforce's primary color?
Salesforce Blue has an HSL value of hsl(197, 100%, 44%).
Is Salesforce's primary color WCAG accessible?
Salesforce Blue (#00A1E0) has a contrast ratio of 2.93:1 on white, which does not pass WCAG AA (requires 4.5:1). Consider pairing it with a high-contrast text color.
What industry is Salesforce in?
Salesforce operates in the Enterprise Software industry, founded in 1999.