TransportationFounded 2009
Uber Brand Colors
Uber's evolved brand uses a bold black paired with various product-specific accent colors across its apps.
uber.com ↗Brand Palette
#000000
#FFFFFF
#06C167
Primary
Background
Uber Eats
Color Values
Uber Black
Primary
- HEX
- #000000
- RGB
- rgb(0, 0, 0)
- HSL
- hsl(0, 0%, 0%)
Uber White
Background
- HEX
- #FFFFFF
- RGB
- rgb(255, 255, 255)
- HSL
- hsl(0, 0%, 100%)
Uber Eats Green
Uber Eats
- HEX
- #06C167
- RGB
- rgb(6, 193, 103)
- HSL
- hsl(151, 94%, 39%)
Accessibility Analysis
| Color | on White | on Black |
|---|---|---|
Uber Black | 21:1AAA | 1:1Fail |
Uber White | 1:1Fail | 21:1AAA |
Uber Eats Green | 2.38:1Fail | 8.83:1AAA |
WCAG AA requires 4.5:1 for normal text. AA Large requires 3:1 for large text (18pt+) and UI components. AAA requires 7:1.
CSS Implementation
:root {
--uber-uber-black: #000000;
--uber-uber-white: #FFFFFF;
--uber-uber-eats-green: #06C167;
}
/* Usage example */
.btn-primary {
background-color: var(--uber-uber-black);
color: #ffffff;
}Similar Color Alternatives
Named colors visually closest to Uber's primary color — useful for approximations or accessible substitutes.
Design Notes
Color Psychology
Uber uses a dark palette anchored by Uber Black (#000000). Transportation brands prioritize clarity and trust through clean, high-contrast palettes that work across vehicles, apps, and signage.
Design Principles
- High contrast ratios ensure legibility across all contexts
- Monochromatic palette maximizes versatility and brand consistency
- Warm-toned palette triggers emotional engagement and energy
- Primary color meets WCAG AA — usable for text and UI components
Explore Individual Colors
Tags
transportationrideshareminimalblack
Color Combinations
Frequently Asked Questions
What are Uber's official brand colors?
Uber's official brand colors are: Uber Black (#000000), Uber White (#FFFFFF), Uber Eats Green (#06C167).
What is Uber's primary color hex code?
Uber's primary brand color is Uber Black with hex code #000000.
What are the RGB values for Uber's primary color?
Uber Black (#000000) has RGB values of rgb(0, 0, 0).
What is the HSL value of Uber's primary color?
Uber Black has an HSL value of hsl(0, 0%, 0%).
Is Uber's primary color WCAG accessible?
Uber Black (#000000) has a contrast ratio of 21:1 on white, which passes WCAG AAA.
What industry is Uber in?
Uber operates in the Transportation industry, founded in 2009.