CommunicationFounded 2011
Zoom Brand Colors
Zoom's bright blue signals openness, clarity, and the seamless remote connections the platform enables.
zoom.us ↗Brand Palette
#2D8CFF
#0E71EB
#FFFFFF
Primary
Button
Background
Color Values
Zoom Blue
Primary
- HEX
- #2D8CFF
- RGB
- rgb(45, 140, 255)
- HSL
- hsl(213, 100%, 59%)
Zoom Dark Blue
Button
- HEX
- #0E71EB
- RGB
- rgb(14, 113, 235)
- HSL
- hsl(213, 89%, 49%)
Zoom White
Background
- HEX
- #FFFFFF
- RGB
- rgb(255, 255, 255)
- HSL
- hsl(0, 0%, 100%)
Accessibility Analysis
| Color | on White | on Black |
|---|---|---|
Zoom Blue | 3.33:1AA Large | 6.31:1AA |
Zoom Dark Blue | 4.58:1AA | 4.58:1AA |
Zoom White | 1:1Fail | 21:1AAA |
WCAG AA requires 4.5:1 for normal text. AA Large requires 3:1 for large text (18pt+) and UI components. AAA requires 7:1.
CSS Implementation
:root {
--zoom-zoom-blue: #2D8CFF;
--zoom-zoom-dark-blue: #0E71EB;
--zoom-zoom-white: #FFFFFF;
}
/* Usage example */
.btn-primary {
background-color: var(--zoom-zoom-blue);
color: #ffffff;
}Similar Color Alternatives
Named colors visually closest to Zoom's primary color — useful for approximations or accessible substitutes.
Design Notes
Color Psychology
Zoom uses a mid-tone palette anchored by Zoom Blue (#2D8CFF). Communication platforms require high-legibility color systems, favoring bold singles or limited palettes for instant recognition across devices.
Design Principles
- Consistent color usage across touchpoints builds strong brand recognition
- Color palette reflects the brand's industry positioning and audience expectations
Explore Individual Colors
Tags
videocommunicationblueremote-work
More Communication Brand Colors
Frequently Asked Questions
What are Zoom's official brand colors?
Zoom's official brand colors are: Zoom Blue (#2D8CFF), Zoom Dark Blue (#0E71EB), Zoom White (#FFFFFF).
What is Zoom's primary color hex code?
Zoom's primary brand color is Zoom Blue with hex code #2D8CFF.
What are the RGB values for Zoom's primary color?
Zoom Blue (#2D8CFF) has RGB values of rgb(45, 140, 255).
What is the HSL value of Zoom's primary color?
Zoom Blue has an HSL value of hsl(213, 100%, 59%).
Is Zoom's primary color WCAG accessible?
Zoom Blue (#2D8CFF) has a contrast ratio of 3.33:1 on white, which passes WCAG AA Large.
What industry is Zoom in?
Zoom operates in the Communication industry, founded in 2011.