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Copper

#B87333·orange family·WCAG AA

Tints & Shades

50

100

200

300

400

500

600

700

800

900

Scale from white (50) through Copper (500) to black (900), interpolated in Lab color space.

Color Values

HEX
#B87333
RGB
rgb(184, 115, 51)
HSL
hsl(29, 57%, 46%)
OKLCH
oklch(0.618 0.117 60)
CMYK
cmyk(0%, 38%, 72%, 28%)
Luminance:0.2269
CSS var:--color-copper
Tailwind:bg-[#B87333]

Accessibility

Score: 39/100

On White (#FFF)

3.79:1

AA Large

On Black (#000)

5.54:1

AA

On Light Gray (#F5F5F5)

3.48:1

AA Large

Best text color on this background:

black5.54:1
Open in Contrast Checker →

Design Applications

Background

background-color: #B87333

Text Color

color: #B87333

bg-[#B87333] text-[#000000]

Accent border card component

border-left: 4px solid #B87333

Color Meaning & Psychology

Orange sits at the intersection of red's intensity and yellow's optimism. It is the warmest color in the spectrum and carries associations with harvest, health, and human warmth. Unlike red, orange is rarely perceived as aggressive — it feels friendly, approachable, and energetic. In marketing, orange signals affordability and value; premium brands tend to avoid it for this reason. Deeper burnt oranges feel earthy and artisanal; bright oranges feel playful and modern. Orange has the highest visibility against a blue sky or ocean, making it the safety color for life vests and warning signs. At medium lightness, it is the most versatile tone of this hue family — readable as text on light backgrounds, yet vibrant enough as a visual accent.

Industry Usage

Common contexts and industries where Copper is applied in professional design.

  • Technology and startup branding
  • Food delivery and restaurant chains
  • Outdoor recreation and adventure brands
  • Construction and industrial safety equipment
  • Health and wellness products emphasizing energy
  • Home improvement and DIY retail
  • Youth and education brands
  • Budget and value-oriented retail

Accessibility Considerations

Normal Text

Fails AA

4.5:1 minimum required

Large Text

Passes AA Large

3:1 minimum required

UI Components

Meets 1.4.11

3:1 for non-text UI

Copper is a light color. Use black (#000000) text on top of it for maximum readability (5.54:1). Avoid white text on this background.

CSS & Code Examples

Background

background-color: #B87333;

Text

color: #B87333;

Border

border: 2px solid #B87333;

Box Shadow

box-shadow: 0 4px 20px #B8733340;

Gradient

background: linear-gradient(135deg, #B87333, #eea260);

Tailwind-style

--color-copper: #B87333;

Tailwind CSS Utilities

Use arbitrary value syntax in Tailwind CSS to apply Copper without a custom config.

Background

bg-[#B87333]

Text

text-[#B87333]

Border

border-[#B87333]

Ring

ring-[#B87333]

Fill

fill-[#B87333]

From (gradient)

from-[#B87333]

Via (gradient)

via-[#B87333]

To (gradient)

to-[#B87333]

Design Tokens

Ready-to-use Copper design token in CSS custom properties, SCSS, Tailwind v3/v4, and JSON formats.

CSS Custom Properties

:root {
  --color-copper: #B87333;
  --color-copper-rgb: 184, 115, 51;
  --color-copper-hsl: 29, 57%, 46%;
}

SCSS Variables

$color-copper: #B87333;
$color-copper-rgb: 184, 115, 51;
$color-copper-hsl: 29, 57%, 46%;

Tailwind v3 Config

// tailwind.config.js
module.exports = {
  theme: {
    extend: {
      colors: {
        'copper': '#B87333',
      },
    },
  },
};

Tailwind v4 (@theme)

/* tailwind.css */
@theme {
  --color-copper: #B87333;
}

JSON Design Token (W3C format)

{
  "copper": {
    "value": "#B87333",
    "type": "color",
    "description": "Copper — #B87333"
  }
}

What Does Copper Mean? Color Psychology & Cultural Symbolism

Copper (#B87333) occupies the vibrant zone between red's urgency and yellow's optimism—inheriting energy from both without the alarm of the former or the caution signal of the latter. The result is a color that reads as creativity: actively inviting rather than passively warm.

  • In Western design, orange occupies a unique middle ground between red's urgency and yellow's optimism—friendlier than the former, more energetic than the latter. It signals approachability, affordability, and enthusiasm without the aggression of pure red.
  • In Buddhist traditions, saffron and orange are sacred colors worn by monks and associated with renunciation, warmth, and spiritual enlightenment. In Hinduism, orange (saffron) represents purity, fire, and courage.
  • Copper's medium lightness (46%) shifts its psychological register: a balanced mid-tone that embodies enthusiasm, warmth, creativity, and accessibility at its most direct.
  • At 57% saturation, Copper reads as moderately saturated—neither overwhelming nor passive, landing in the enthusiasm, warmth, creativity, and accessibility zone with measured confidence.

In a well-balanced palette, Copper is the detail that makes everything feel alive—small in proportion, large in effect.

How to Use Copper in Design: Applications, Pairings & Best Practices

In UI design, Copper works particularly well for notification states, pricing callouts, and secondary CTAs—it has enough visual energy to demand attention without the alarm associations of red.

  • UI components: secondary action buttons, highlight states, notification badges—Copper performs reliably in all these roles with its medium tonal character.
  • Brand & identity: secondary CTAs, highlight accents, notification dots—contexts where Copper's moderately saturated quality creates the right register.
  • Typography: Copper as text requires a dark background; its 46% lightness means it provides 3.8:1 contrast on white, not meeting WCAG AA.
  • Copper creates strong legibility with black text overlays (5.5:1 contrast ratio), making it a reliable background or surface color in design systems
  • Proportional use: Copper's moderately saturated quality means it scales well across proportions—from full-bleed backgrounds to single-pixel borders—making it an unusually versatile palette component.

In a well-balanced palette, Copper is the detail that makes everything feel alive—small in proportion, large in effect.

Copper Accessibility: WCAG Contrast Ratios, Color Blindness & Inclusive Design

Copper (#B87333) reaches 5.54:1 contrast with black text—meeting WCAG 2.1 AA minimum of 4.5:1 for normal text and 3:1 for large text. It clears standard production accessibility requirements. Relative luminance: 22.7%.

  • As text on white (#FFFFFF): 3.79:1 — AA (large text only)
  • As text on black (#000000): 5.54:1 — AA ✓
  • Best text color on Copper background: Black (#000000) at 5.54:1
  • WCAG 2.1 luminance: 22.7% — mid-range luminance—it sits in the transition zone where both dark and light text approaches require testing against the 4.5:1 WCAG threshold
  • Copper qualifies for normal body text and all larger sizes (AA).
  • Color blindness consideration: protanopia and deuteranopia (red-green color blindness, ~8% of males) may affect how orange-family colors are distinguished from greens and browns. For critical UI states, supplement color alone with shape, label, or pattern cues.

Copper's WCAG profile makes it a compliant choice for most text applications.

Copper in Industry: Branding, Design & Market Applications

Copper (#B87333) is most at home in industries where enthusiasm, warmth, creativity, and accessibility are key brand values. Its medium quality makes it particularly effective in Food & Beverage contexts, where the moderately saturated saturation signals friendliness at exactly the right register.

  • Food & Beverage: Orange stimulates appetite almost as effectively as red while feeling friendlier and more playful. Food delivery apps, snack brands, and casual dining chains use it to communicate deliciousness and accessibility. (examples: Chipotle, Sweetgreen, Blue Bottle Coffee) Pairs well with white for clean, appetizing digital food interfaces.
  • Sports & Fitness: Orange communicates high energy, competitive drive, and athletic enthusiasm. It's a popular secondary color in sports branding precisely because it energizes without the urgency or danger association of red. (examples: Orange Theory, Peloton, Under Armour) Orange-and-black is a classic high-visibility sports palette used from road construction to professional teams.
  • Technology & Startups: Challenger tech brands use orange to signal they're energetic, user-friendly, and disrupting stuffy industries. It positions a product as approachable and human without sacrificing ambition. (examples: Apple, Microsoft, Salesforce) Works better for B2C tools and consumer products than for enterprise SaaS where trust and professionalism dominate.
  • Brand positioning: Copper is best suited for brands projecting friendly, enthusiastic, accessible. Categories outside this positioning—luxury or premium positioning (reads as affordable—tend to see weaker results.
  • Adjacent applications: Beyond primary industries, Copper works effectively in secondary CTAs, highlight accents, notification dots—contexts where friendliness serves a secondary but reinforcing role.

The industries where Copper performs best are those where the audience expects friendliness. Build brand strategy around this alignment, not against it.

Frequently Asked Questions

What is the hex code for Copper?
The hex code for Copper is #B87333. Its RGB values are rgb(184, 115, 51) and its HSL values are hsl(29, 57%, 46%).
What does Copper mean in design?
Orange sits at the intersection of red's intensity and yellow's optimism. It is the warmest color in the spectrum and carries associations with harvest, health, and human warmth. Unlike red, orange is rarely perceived as aggressive — it feels friendly, approachable, and energetic. In marketing, orange signals affordability and value; premium brands tend to avoid it for this reason. Deeper burnt oranges feel earthy and artisanal; bright oranges feel playful and modern. Orange has the highest visibility against a blue sky or ocean, making it the safety color for life vests and warning signs. At medium lightness, it is the most versatile tone of this hue family — readable as text on light backgrounds, yet vibrant enough as a visual accent.
Is Copper WCAG accessible?
Copper (#B87333) passes WCAG AA-large on white with a 3.79:1 contrast ratio. Its overall accessibility score is 39/100.
What colors go well with Copper?
Copper pairs well with its complementary color Dodger Blue (#1E90FF). Analogous colors like Red and Burnt Sienna also work harmoniously. Check the Color Harmonies section above for the full palette.
What is Copper used for?
Copper is commonly used for: Technology and startup branding; Food delivery and restaurant chains; Outdoor recreation and adventure brands; Construction and industrial safety equipment; Health and wellness products emphasizing energy.
What are the CSS and Tailwind values for Copper?
In CSS, use `color: #B87333` or `background-color: #B87333`. The CSS custom property is `--color-copper: #B87333`. In Tailwind CSS, use the arbitrary value class `bg-[#B87333]` for backgrounds or `text-[#B87333]` for text.