Tints & Shades
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Scale from white (50) through Ivory (500) to black (900), interpolated in Lab color space.
Color Values
- HEX
- #FFFFF0
- RGB
- rgb(255, 255, 240)
- HSL
- hsl(60, 100%, 97%)
- OKLCH
- oklch(0.996 0.02 107)
- CMYK
- cmyk(0%, 0%, 6%, 0%)
--color-ivorybg-[#FFFFF0]Accessibility
Score: 48/100On White (#FFF)
1.01:1
On Black (#000)
20.81:1
On Light Gray (#F5F5F5)
1.08:1
Best text color on this background:
Design Applications
background-color: #FFFFF0
color: #FFFFF0
bg-[#FFFFF0] text-[#000000]
border-left: 4px solid #FFFFF0
Color Harmonies
Complementary
Blue
#0000FF
Split-Complementary
Similar Colors
Color Meaning & Psychology
Yellow is the most luminous color in the visible spectrum — the color our eyes detect first and at the greatest distance. It stimulates mental activity, promotes optimism, and conveys clarity. However, yellow is also the most fatiguing for the human eye at extended exposure, and pure yellow text on white fails all accessibility standards. In design, yellow works best as an accent or background for dark text. Golden yellows signal warmth and achievement; cool lemons feel fresh and modern. Yellow is the universal color of caution — from traffic lights to hazard tape. As a very light tint, it carries the lightness and openness of its hue family while remaining gentle enough for backgrounds, subtle highlights, and delicate UI elements.
Industry Usage
Common contexts and industries where Ivory is applied in professional design.
- Taxi and transportation services
- Construction and heavy machinery
- Children's education products and toys
- Fast food and energy-focused brands
- Caution and safety signage
- Summer and outdoor lifestyle brands
- Optimistic lifestyle and wellness brands
- Creative agencies emphasizing ideas
Accessibility Considerations
Normal Text
Fails AA
4.5:1 minimum required
Large Text
Fails AA Large
3:1 minimum required
UI Components
Check contrast
3:1 for non-text UI
Ivory is a light color. Use black (#000000) text on top of it for maximum readability (20.81:1). Avoid white text on this background.
CSS & Code Examples
Background
background-color: #FFFFF0;Text
color: #FFFFF0;Border
border: 2px solid #FFFFF0;Box Shadow
box-shadow: 0 4px 20px #FFFFF040;Gradient
background: linear-gradient(135deg, #FFFFF0, #ffffff);Tailwind-style
--color-ivory: #FFFFF0;Tailwind CSS Utilities
Use arbitrary value syntax in Tailwind CSS to apply Ivory without a custom config.
Background
bg-[#FFFFF0]Text
text-[#FFFFF0]Border
border-[#FFFFF0]Ring
ring-[#FFFFF0]Fill
fill-[#FFFFF0]From (gradient)
from-[#FFFFF0]Via (gradient)
via-[#FFFFF0]To (gradient)
to-[#FFFFF0]Design Tokens
Ready-to-use Ivory design token in CSS custom properties, SCSS, Tailwind v3/v4, and JSON formats.
CSS Custom Properties
:root {
--color-ivory: #FFFFF0;
--color-ivory-rgb: 255, 255, 240;
--color-ivory-hsl: 60, 100%, 97%;
}SCSS Variables
$color-ivory: #FFFFF0; $color-ivory-rgb: 255, 255, 240; $color-ivory-hsl: 60, 100%, 97%;
Tailwind v3 Config
// tailwind.config.js
module.exports = {
theme: {
extend: {
colors: {
'ivory': '#FFFFF0',
},
},
},
};Tailwind v4 (@theme)
/* tailwind.css */
@theme {
--color-ivory: #FFFFF0;
}JSON Design Token (W3C format)
{
"ivory": {
"value": "#FFFFF0",
"type": "color",
"description": "Ivory — #FFFFF0"
}
}Related Palettes & Combinations
Color Combinations
Accessible Color Pairs
More yellow colors
View all →What Does Ivory Mean? Color Psychology & Cultural Symbolism
Yellow sits at the apex of human visual sensitivity—the wavelength the eye is most efficient at detecting in daylight. Ivory (#FFFFF0) occupies this zone with a pale quality that reads as intellect: a color perceived as much as experienced.
- Across color psychology research, yellow consistently tests high for "optimism" associations, making Ivory a reliable vehicle for intellect in cross-demographic audiences.
- Brand designers draw on yellow-family tones to project approachability and energy—values that Ivory communicates in a pale key.
- At 100% saturation, Ivory reads as vivid—Pure vivid yellow is the highest-chroma color the human eye perceives—it cannot be ignored and is physiologically stimulating, even more so than red in some attention research.
- Ivory's pale lightness (97%) shifts its psychological register: Pale yellow and champagne tones feel warm, neutral, and almost white—excellent for backgrounds, subtle warmth in neutral palettes, and understated accents.
The power of Ivory lies in selective deployment—too much and it fatigues, too little and the energy dissipates. Find the balance.
How to Use Ivory in Design: Applications, Pairings & Best Practices
The accessibility challenge with yellow is real—most yellow tones fail WCAG contrast requirements on white—but Ivory's value as a highlight, background, and accent color is unmatched in creating optimistic, high-energy palettes.
- Avoid: body text on white (extremely poor contrast), luxury positioning (gold is the exception), and clinical or medical contexts where precision and calm are paramount.
- Color harmonies: Ivory's complementary color creates a high-energy split ideal for promotional design; its analogous palette (±30° hue) builds cohesive, monochromatic sophistication.
- Proportional use: Ivory's vivid saturation (100%) means small applications—accents, highlights, icons—deliver maximum impact without visual fatigue. Reserve large-scale use for intentional brand moments.
- Ivory creates strong legibility with black text overlays (20.8:1 contrast ratio), making it a reliable background or surface color in design systems
- Typography: Ivory as text requires a dark background; its 97% lightness means it provides 1.0:1 contrast on white, not meeting WCAG AA.
The power of Ivory lies in selective deployment—too much and it fatigues, too little and the energy dissipates. Find the balance.
Ivory Accessibility: WCAG Contrast Ratios, Color Blindness & Inclusive Design
Ivory (#FFFFF0) achieves a 20.81:1 contrast ratio with black text, surpassing the WCAG 2.1 AAA threshold of 7:1. This exceptional contrast qualifies it for body text, UI components at any size, and all accessibility-sensitive interface contexts. Relative luminance: 99.1%.
- As text on white (#FFFFFF): 1.01:1 — Fail
- As text on black (#000000): 20.81:1 — AAA ✓
- Best text color on Ivory background: Black (#000000) at 20.81:1
- WCAG 2.1 luminance: 99.1% — high-luminance (near-white)—it provides excellent readability for dark text overlays and integrates naturally into light design systems
- Ivory qualifies for all text sizes including small body copy (AAA).
- Color blindness consideration: tritanopia (blue-yellow color blindness, ~0.003% of population) may affect how this color reads. While rare, for maximum accessibility supplement color signals with text or icon indicators in critical states.
Ivory's WCAG profile makes it a compliant choice for most text applications.
Ivory in Industry: Branding, Design & Market Applications
Ivory (#FFFFF0) is most at home in industries where optimism, clarity, intellect, and caution are key brand values. Its pale quality makes it particularly effective in Food & Beverage contexts, where the vivid saturation signals energy at exactly the right register.
- Food & Beverage: Yellow stimulates appetite and communicates freshness, especially for bakery, dairy, and snack categories. Its association with sunlight and ripe crops makes it an instinctive choice for natural and wholesome food brands. (examples: Whole Foods, Trader Joe's, Blue Bottle Coffee) Extremely effective for children's food products; less effective for premium dining where it reads as casual.
- Education & Children's Products: Yellow is cognitively stimulating and signals playfulness, making it a dominant choice in educational materials, children's toys, and learning apps. It creates an environment of curiosity and creative energy. (examples: Chegg, Khan Academy, Coursera) Combine with blue for a classic educational palette that suggests both warmth and reliability.
- Safety & Construction: Yellow is the universal signal for visibility and caution. High-visibility vests, construction equipment, and warning signage use yellow because it provides maximum contrast in low-light conditions and stands out in natural environments. This safety connotation can be leveraged in UX for warning states and "proceed with awareness" signals.
- Brand positioning: Ivory is best suited for brands projecting optimism, creativity, clarity. Categories outside this positioning—body text on white (extremely poor contrast)—tend to see weaker results.
- Adjacent applications: Beyond primary industries, Ivory works effectively in highlights, callout banners, brand accents—contexts where energy serves a secondary but reinforcing role.
The industries where Ivory performs best are those where the audience expects energy. Build brand strategy around this alignment, not against it.
Accessibility & Design Guides
Frequently Asked Questions
- What is the hex code for Ivory? ▾
- The hex code for Ivory is #FFFFF0. Its RGB values are rgb(255, 255, 240) and its HSL values are hsl(60, 100%, 97%).
- What does Ivory mean in design? ▾
- Yellow is the most luminous color in the visible spectrum — the color our eyes detect first and at the greatest distance. It stimulates mental activity, promotes optimism, and conveys clarity. However, yellow is also the most fatiguing for the human eye at extended exposure, and pure yellow text on white fails all accessibility standards. In design, yellow works best as an accent or background for dark text. Golden yellows signal warmth and achievement; cool lemons feel fresh and modern. Yellow is the universal color of caution — from traffic lights to hazard tape. As a very light tint, it carries the lightness and openness of its hue family while remaining gentle enough for backgrounds, subtle highlights, and delicate UI elements.
- Is Ivory WCAG accessible? ▾
- Ivory (#FFFFF0) does not pass WCAG AA on white (1.01:1 ratio). Use it on dark backgrounds where it achieves 20.81:1. Its overall accessibility score is 48/100.
- What colors go well with Ivory? ▾
- Ivory pairs well with its complementary color Blue (#0000FF). Analogous colors like Mushroom and Off White also work harmoniously. Check the Color Harmonies section above for the full palette.
- What is Ivory used for? ▾
- Ivory is commonly used for: Taxi and transportation services; Construction and heavy machinery; Children's education products and toys; Fast food and energy-focused brands; Caution and safety signage.
- What are the CSS and Tailwind values for Ivory? ▾
- In CSS, use `color: #FFFFF0` or `background-color: #FFFFF0`. The CSS custom property is `--color-ivory: #FFFFF0`. In Tailwind CSS, use the arbitrary value class `bg-[#FFFFF0]` for backgrounds or `text-[#FFFFF0]` for text.