Sports & ApparelFounded 1949
Adidas Brand Colors
Adidas's clean black-and-white identity speaks to athletic purity, performance, and a timeless design philosophy.
adidas.com ↗Brand Palette
#000000
#FFFFFF
#C8C8C8
Primary
Background
Secondary
Color Values
Adidas Black
Primary
- HEX
- #000000
- RGB
- rgb(0, 0, 0)
- HSL
- hsl(0, 0%, 0%)
Adidas White
Background
- HEX
- #FFFFFF
- RGB
- rgb(255, 255, 255)
- HSL
- hsl(0, 0%, 100%)
Adidas Gray
Secondary
- HEX
- #C8C8C8
- RGB
- rgb(200, 200, 200)
- HSL
- hsl(0, 0%, 78%)
Accessibility Analysis
| Color | on White | on Black |
|---|---|---|
Adidas Black | 21:1AAA | 1:1Fail |
Adidas White | 1:1Fail | 21:1AAA |
Adidas Gray | 1.67:1Fail | 12.55:1AAA |
WCAG AA requires 4.5:1 for normal text. AA Large requires 3:1 for large text (18pt+) and UI components. AAA requires 7:1.
CSS Implementation
:root {
--adidas-adidas-black: #000000;
--adidas-adidas-white: #FFFFFF;
--adidas-adidas-gray: #C8C8C8;
}
/* Usage example */
.btn-primary {
background-color: var(--adidas-adidas-black);
color: #ffffff;
}Similar Color Alternatives
Named colors visually closest to Adidas's primary color — useful for approximations or accessible substitutes.
Design Notes
Color Psychology
Adidas uses a dark palette anchored by Adidas Black (#000000). Sports brands use bold, high-contrast color pairings that feel dynamic, powerful, and optimized for both print and digital channels.
Design Principles
- High contrast ratios ensure legibility across all contexts
- Monochromatic palette maximizes versatility and brand consistency
- Warm-toned palette triggers emotional engagement and energy
- Primary color meets WCAG AA — usable for text and UI components
Explore Individual Colors
Tags
sportsathleticmonochromeminimal
More Sports & Apparel Brand Colors
Color Combinations
Frequently Asked Questions
What are Adidas's official brand colors?
Adidas's official brand colors are: Adidas Black (#000000), Adidas White (#FFFFFF), Adidas Gray (#C8C8C8).
What is Adidas's primary color hex code?
Adidas's primary brand color is Adidas Black with hex code #000000.
What are the RGB values for Adidas's primary color?
Adidas Black (#000000) has RGB values of rgb(0, 0, 0).
What is the HSL value of Adidas's primary color?
Adidas Black has an HSL value of hsl(0, 0%, 0%).
Is Adidas's primary color WCAG accessible?
Adidas Black (#000000) has a contrast ratio of 21:1 on white, which passes WCAG AAA.
What industry is Adidas in?
Adidas operates in the Sports & Apparel industry, founded in 1949.