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Sports & ApparelFounded 1964

Nike Brand Colors

Nike's monochromatic brand is a masterclass in simplicity — the Swoosh works in black, white, or any bold color.

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Brand Palette

#111111
#FFFFFF
#FF6600

Primary

Background

Accent

Color Values

Nike Black

Primary

HEX
#111111
RGB
rgb(17, 17, 17)
HSL
hsl(0, 0%, 7%)

Accessibility

on White18.88:1AAA
on Black1.11:1Fail
Open contrast checker →

Nike White

Background

HEX
#FFFFFF
RGB
rgb(255, 255, 255)
HSL
hsl(0, 0%, 100%)

Accessibility

on White1:1Fail
on Black21:1AAA
Open contrast checker →

Nike Orange

Accent

HEX
#FF6600
RGB
rgb(255, 102, 0)
HSL
hsl(24, 100%, 50%)

Accessibility

on White2.94:1Fail
on Black7.15:1AAA
Open contrast checker →

Accessibility Analysis

Coloron Whiteon Black
Nike Black
18.88:1AAA
1.11:1Fail
Nike White
1:1Fail
21:1AAA
Nike Orange
2.94:1Fail
7.15:1AAA

WCAG AA requires 4.5:1 for normal text. AA Large requires 3:1 for large text (18pt+) and UI components. AAA requires 7:1.

CSS Implementation

:root {
  --nike-nike-black: #111111;
  --nike-nike-white: #FFFFFF;
  --nike-nike-orange: #FF6600;
}

/* Usage example */
.btn-primary {
  background-color: var(--nike-nike-black);
  color: #ffffff;
}

Similar Color Alternatives

Named colors visually closest to Nike's primary color — useful for approximations or accessible substitutes.

Off Black

#0F0F0F

black

Night Black

#0D0D0D

black

Licorice

#1A1110

black

Ink Black

#0C090A

black

Design Notes

Color Psychology

Nike uses a dark palette anchored by Nike Black (#111111). Sports brands use bold, high-contrast color pairings that feel dynamic, powerful, and optimized for both print and digital channels.

Design Principles

  • High contrast ratios ensure legibility across all contexts
  • Monochromatic palette maximizes versatility and brand consistency
  • Warm-toned palette triggers emotional engagement and energy
  • Primary color meets WCAG AA — usable for text and UI components

Explore Individual Colors

Nike BlackNike WhiteNike Orange

Tags

sportsathleticboldminimal

More Sports & Apparel Brand Colors

Adidas Brand Colors

Design & Accessibility Guides

Guide

Building an Accessible Color System

Design Systems · 10 min read

Guide

WCAG Contrast Ratios Explained

WCAG · 8 min read

Guide

WCAG AA vs AAA: Which Standard Should You Target?

WCAG · 7 min read

Frequently Asked Questions

What are Nike's official brand colors?
Nike's official brand colors are: Nike Black (#111111), Nike White (#FFFFFF), Nike Orange (#FF6600).
What is Nike's primary color hex code?
Nike's primary brand color is Nike Black with hex code #111111.
What are the RGB values for Nike's primary color?
Nike Black (#111111) has RGB values of rgb(17, 17, 17).
What is the HSL value of Nike's primary color?
Nike Black has an HSL value of hsl(0, 0%, 7%).
Is Nike's primary color WCAG accessible?
Nike Black (#111111) has a contrast ratio of 18.88:1 on white, which passes WCAG AAA.
What industry is Nike in?
Nike operates in the Sports & Apparel industry, founded in 1964.
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