AutomotiveFounded 1916
BMW Brand Colors
BMW's deep blue and black palette communicates precision engineering, luxury performance, and German automotive excellence.
bmw.com ↗Brand Palette
#0066B2
#000000
#FFFFFF
Primary
Secondary
Background
Color Values
BMW Blue
Primary
- HEX
- #0066B2
- RGB
- rgb(0, 102, 178)
- HSL
- hsl(206, 100%, 35%)
BMW Black
Secondary
- HEX
- #000000
- RGB
- rgb(0, 0, 0)
- HSL
- hsl(0, 0%, 0%)
BMW White
Background
- HEX
- #FFFFFF
- RGB
- rgb(255, 255, 255)
- HSL
- hsl(0, 0%, 100%)
Accessibility Analysis
| Color | on White | on Black |
|---|---|---|
BMW Blue | 5.93:1AA | 3.54:1AA Large |
BMW Black | 21:1AAA | 1:1Fail |
BMW White | 1:1Fail | 21:1AAA |
WCAG AA requires 4.5:1 for normal text. AA Large requires 3:1 for large text (18pt+) and UI components. AAA requires 7:1.
CSS Implementation
:root {
--bmw-bmw-blue: #0066B2;
--bmw-bmw-black: #000000;
--bmw-bmw-white: #FFFFFF;
}
/* Usage example */
.btn-primary {
background-color: var(--bmw-bmw-blue);
color: #ffffff;
}Similar Color Alternatives
Named colors visually closest to BMW's primary color — useful for approximations or accessible substitutes.
Design Notes
Color Psychology
BMW uses a mid-tone palette anchored by BMW Blue (#0066B2). Automotive brands use premium color systems — deep blues, blacks, and silvers — that evoke precision, performance, and aspirational quality.
Design Principles
- High contrast ratios ensure legibility across all contexts
- Monochromatic palette maximizes versatility and brand consistency
- Primary color meets WCAG AA — usable for text and UI components
Explore Individual Colors
Tags
automotiveluxurybluepremiumperformance
More Automotive Brand Colors
Frequently Asked Questions
What are BMW's official brand colors?
BMW's official brand colors are: BMW Blue (#0066B2), BMW Black (#000000), BMW White (#FFFFFF).
What is BMW's primary color hex code?
BMW's primary brand color is BMW Blue with hex code #0066B2.
What are the RGB values for BMW's primary color?
BMW Blue (#0066B2) has RGB values of rgb(0, 102, 178).
What is the HSL value of BMW's primary color?
BMW Blue has an HSL value of hsl(206, 100%, 35%).
Is BMW's primary color WCAG accessible?
BMW Blue (#0066B2) has a contrast ratio of 5.93:1 on white, which passes WCAG AA.
What industry is BMW in?
BMW operates in the Automotive industry, founded in 1916.