AutomotiveFounded 2003
Tesla Brand Colors
Tesla's sleek red and white palette signals innovation, clean energy, and the bold future of electric transportation.
tesla.com ↗Brand Palette
#E82127
#FFFFFF
#171A20
Primary
Background
Website Background
Color Values
Tesla Red
Primary
- HEX
- #E82127
- RGB
- rgb(232, 33, 39)
- HSL
- hsl(358, 81%, 52%)
Tesla White
Background
- HEX
- #FFFFFF
- RGB
- rgb(255, 255, 255)
- HSL
- hsl(0, 0%, 100%)
Tesla Dark
Website Background
- HEX
- #171A20
- RGB
- rgb(23, 26, 32)
- HSL
- hsl(220, 16%, 11%)
Accessibility Analysis
| Color | on White | on Black |
|---|---|---|
Tesla Red | 4.49:1AA Large | 4.68:1AA |
Tesla White | 1:1Fail | 21:1AAA |
Tesla Dark | 17.43:1AAA | 1.21:1Fail |
WCAG AA requires 4.5:1 for normal text. AA Large requires 3:1 for large text (18pt+) and UI components. AAA requires 7:1.
CSS Implementation
:root {
--tesla-tesla-red: #E82127;
--tesla-tesla-white: #FFFFFF;
--tesla-tesla-dark: #171A20;
}
/* Usage example */
.btn-primary {
background-color: var(--tesla-tesla-red);
color: #ffffff;
}Similar Color Alternatives
Named colors visually closest to Tesla's primary color — useful for approximations or accessible substitutes.
Design Notes
Color Psychology
Tesla uses a mid-tone palette anchored by Tesla Red (#E82127). Automotive brands use premium color systems — deep blues, blacks, and silvers — that evoke precision, performance, and aspirational quality.
Design Principles
- High contrast ratios ensure legibility across all contexts
- Monochromatic palette maximizes versatility and brand consistency
- Cool-toned palette builds credibility and professional trust
Explore Individual Colors
Tags
automotiveelectricredtechinnovation
More Automotive Brand Colors
Frequently Asked Questions
What are Tesla's official brand colors?
Tesla's official brand colors are: Tesla Red (#E82127), Tesla White (#FFFFFF), Tesla Dark (#171A20).
What is Tesla's primary color hex code?
Tesla's primary brand color is Tesla Red with hex code #E82127.
What are the RGB values for Tesla's primary color?
Tesla Red (#E82127) has RGB values of rgb(232, 33, 39).
What is the HSL value of Tesla's primary color?
Tesla Red has an HSL value of hsl(358, 81%, 52%).
Is Tesla's primary color WCAG accessible?
Tesla Red (#E82127) has a contrast ratio of 4.49:1 on white, which passes WCAG AA Large.
What industry is Tesla in?
Tesla operates in the Automotive industry, founded in 2003.