Financial ServicesFounded 1998
PayPal Brand Colors
PayPal's two-tone blue palette creates a sense of security, digital fluency, and the reliability of a trusted payment leader.
paypal.com ↗Brand Palette
#003087
#009CDE
#FFFFFF
Primary
Secondary
Background
Color Values
PayPal Dark Blue
Primary
- HEX
- #003087
- RGB
- rgb(0, 48, 135)
- HSL
- hsl(219, 100%, 26%)
PayPal Light Blue
Secondary
- HEX
- #009CDE
- RGB
- rgb(0, 156, 222)
- HSL
- hsl(198, 100%, 44%)
PayPal White
Background
- HEX
- #FFFFFF
- RGB
- rgb(255, 255, 255)
- HSL
- hsl(0, 0%, 100%)
Accessibility Analysis
| Color | on White | on Black |
|---|---|---|
PayPal Dark Blue | 11.85:1AAA | 1.77:1Fail |
PayPal Light Blue | 3.08:1AA Large | 6.81:1AA |
PayPal White | 1:1Fail | 21:1AAA |
WCAG AA requires 4.5:1 for normal text. AA Large requires 3:1 for large text (18pt+) and UI components. AAA requires 7:1.
CSS Implementation
:root {
--paypal-paypal-dark-blue: #003087;
--paypal-paypal-light-blue: #009CDE;
--paypal-paypal-white: #FFFFFF;
}
/* Usage example */
.btn-primary {
background-color: var(--paypal-paypal-dark-blue);
color: #ffffff;
}Similar Color Alternatives
Named colors visually closest to PayPal's primary color — useful for approximations or accessible substitutes.
Design Notes
Color Psychology
PayPal uses a dark palette anchored by PayPal Dark Blue (#003087). Financial brands overwhelmingly choose deep blue, often paired with gold or white, to communicate stability, authority, and trustworthiness.
Design Principles
- High contrast ratios ensure legibility across all contexts
- Primary color meets WCAG AA — usable for text and UI components
- Consistent color usage across touchpoints builds strong brand recognition
- Color palette reflects the brand's industry positioning and audience expectations
Explore Individual Colors
Tags
financepaymentbluedigital
More Financial Services Brand Colors
Frequently Asked Questions
What are PayPal's official brand colors?
PayPal's official brand colors are: PayPal Dark Blue (#003087), PayPal Light Blue (#009CDE), PayPal White (#FFFFFF).
What is PayPal's primary color hex code?
PayPal's primary brand color is PayPal Dark Blue with hex code #003087.
What are the RGB values for PayPal's primary color?
PayPal Dark Blue (#003087) has RGB values of rgb(0, 48, 135).
What is the HSL value of PayPal's primary color?
PayPal Dark Blue has an HSL value of hsl(219, 100%, 26%).
Is PayPal's primary color WCAG accessible?
PayPal Dark Blue (#003087) has a contrast ratio of 11.85:1 on white, which passes WCAG AAA.
What industry is PayPal in?
PayPal operates in the Financial Services industry, founded in 1998.