Financial ServicesFounded 1958
Visa Brand Colors
Visa's deep blue and gold palette communicates trust, global reach, and the enduring promise of financial security.
visa.com ↗Brand Palette
#1A1F71
#F7B600
#FFFFFF
Primary
Accent
Background
Color Values
Visa Blue
Primary
- HEX
- #1A1F71
- RGB
- rgb(26, 31, 113)
- HSL
- hsl(237, 63%, 27%)
Visa Gold
Accent
- HEX
- #F7B600
- RGB
- rgb(247, 182, 0)
- HSL
- hsl(44, 100%, 48%)
Visa White
Background
- HEX
- #FFFFFF
- RGB
- rgb(255, 255, 255)
- HSL
- hsl(0, 0%, 100%)
Accessibility Analysis
| Color | on White | on Black |
|---|---|---|
Visa Blue | 14.2:1AAA | 1.48:1Fail |
Visa Gold | 1.8:1Fail | 11.65:1AAA |
Visa White | 1:1Fail | 21:1AAA |
WCAG AA requires 4.5:1 for normal text. AA Large requires 3:1 for large text (18pt+) and UI components. AAA requires 7:1.
CSS Implementation
:root {
--visa-visa-blue: #1A1F71;
--visa-visa-gold: #F7B600;
--visa-visa-white: #FFFFFF;
}
/* Usage example */
.btn-primary {
background-color: var(--visa-visa-blue);
color: #ffffff;
}Similar Color Alternatives
Named colors visually closest to Visa's primary color — useful for approximations or accessible substitutes.
Design Notes
Color Psychology
Visa uses a dark palette anchored by Visa Blue (#1A1F71). Financial brands overwhelmingly choose deep blue, often paired with gold or white, to communicate stability, authority, and trustworthiness.
Design Principles
- High contrast ratios ensure legibility across all contexts
- Primary color meets WCAG AA — usable for text and UI components
- Consistent color usage across touchpoints builds strong brand recognition
- Color palette reflects the brand's industry positioning and audience expectations
Explore Individual Colors
Tags
financepaymentbluegoldglobal
More Financial Services Brand Colors
Frequently Asked Questions
What are Visa's official brand colors?
Visa's official brand colors are: Visa Blue (#1A1F71), Visa Gold (#F7B600), Visa White (#FFFFFF).
What is Visa's primary color hex code?
Visa's primary brand color is Visa Blue with hex code #1A1F71.
What are the RGB values for Visa's primary color?
Visa Blue (#1A1F71) has RGB values of rgb(26, 31, 113).
What is the HSL value of Visa's primary color?
Visa Blue has an HSL value of hsl(237, 63%, 27%).
Is Visa's primary color WCAG accessible?
Visa Blue (#1A1F71) has a contrast ratio of 14.2:1 on white, which passes WCAG AAA.
What industry is Visa in?
Visa operates in the Financial Services industry, founded in 1958.