Food & BeverageFounded 1971
Starbucks Brand Colors
Starbucks' distinctive green evokes nature, growth, and the premium coffee experience.
starbucks.com ↗Brand Palette
#00704A
#1E3932
#CBA258
#F2F0EB
Primary
Dark Background
Rewards/Premium
Background
Color Values
Starbucks Green
Primary
- HEX
- #00704A
- RGB
- rgb(0, 112, 74)
- HSL
- hsl(160, 100%, 22%)
Starbucks Dark Green
Dark Background
- HEX
- #1E3932
- RGB
- rgb(30, 57, 50)
- HSL
- hsl(164, 31%, 17%)
Starbucks Gold
Rewards/Premium
- HEX
- #CBA258
- RGB
- rgb(203, 162, 88)
- HSL
- hsl(39, 53%, 57%)
Starbucks Cream
Background
- HEX
- #F2F0EB
- RGB
- rgb(242, 240, 235)
- HSL
- hsl(43, 21%, 94%)
Accessibility Analysis
| Color | on White | on Black |
|---|---|---|
Starbucks Green | 6.15:1AA | 3.42:1AA Large |
Starbucks Dark Green | 12.45:1AAA | 1.69:1Fail |
Starbucks Gold | 2.37:1Fail | 8.85:1AAA |
Starbucks Cream | 1.14:1Fail | 18.44:1AAA |
WCAG AA requires 4.5:1 for normal text. AA Large requires 3:1 for large text (18pt+) and UI components. AAA requires 7:1.
CSS Implementation
:root {
--starbucks-starbucks-green: #00704A;
--starbucks-starbucks-dark-green: #1E3932;
--starbucks-starbucks-gold: #CBA258;
--starbucks-starbucks-cream: #F2F0EB;
}
/* Usage example */
.btn-primary {
background-color: var(--starbucks-starbucks-green);
color: #ffffff;
}Similar Color Alternatives
Named colors visually closest to Starbucks's primary color — useful for approximations or accessible substitutes.
Design Notes
Color Psychology
Starbucks uses a dark palette anchored by Starbucks Green (#00704A). Food brands leverage warm reds, oranges, and yellows to stimulate appetite and create memorable, culturally resonant brand identities.
Design Principles
- High contrast ratios ensure legibility across all contexts
- Multi-color system allows segmentation across products and sub-brands
- Primary color meets WCAG AA — usable for text and UI components
Explore Individual Colors
Tags
coffeefoodgreenpremiumnature
More Food & Beverage Brand Colors
Frequently Asked Questions
What are Starbucks's official brand colors?
Starbucks's official brand colors are: Starbucks Green (#00704A), Starbucks Dark Green (#1E3932), Starbucks Gold (#CBA258), Starbucks Cream (#F2F0EB).
What is Starbucks's primary color hex code?
Starbucks's primary brand color is Starbucks Green with hex code #00704A.
What are the RGB values for Starbucks's primary color?
Starbucks Green (#00704A) has RGB values of rgb(0, 112, 74).
What is the HSL value of Starbucks's primary color?
Starbucks Green has an HSL value of hsl(160, 100%, 22%).
Is Starbucks's primary color WCAG accessible?
Starbucks Green (#00704A) has a contrast ratio of 6.15:1 on white, which passes WCAG AA.
What industry is Starbucks in?
Starbucks operates in the Food & Beverage industry, founded in 1971.