FintechFounded 2010
Stripe Brand Colors
Stripe's purple-to-blue gradient brand reflects innovation, trust, and the cutting edge of financial technology.
stripe.com ↗Brand Palette
#635BFF
#0A2540
#00D4FF
Primary
Background
Gradient Accent
Color Values
Stripe Indigo
Primary
- HEX
- #635BFF
- RGB
- rgb(99, 91, 255)
- HSL
- hsl(243, 100%, 68%)
Stripe Dark
Background
- HEX
- #0A2540
- RGB
- rgb(10, 37, 64)
- HSL
- hsl(210, 73%, 15%)
Stripe Cyan
Gradient Accent
- HEX
- #00D4FF
- RGB
- rgb(0, 212, 255)
- HSL
- hsl(190, 100%, 50%)
Accessibility Analysis
| Color | on White | on Black |
|---|---|---|
Stripe Indigo | 4.7:1AA | 4.47:1AA Large |
Stripe Dark | 15.54:1AAA | 1.35:1Fail |
Stripe Cyan | 1.77:1Fail | 11.86:1AAA |
WCAG AA requires 4.5:1 for normal text. AA Large requires 3:1 for large text (18pt+) and UI components. AAA requires 7:1.
CSS Implementation
:root {
--stripe-stripe-indigo: #635BFF;
--stripe-stripe-dark: #0A2540;
--stripe-stripe-cyan: #00D4FF;
}
/* Usage example */
.btn-primary {
background-color: var(--stripe-stripe-indigo);
color: #ffffff;
}Similar Color Alternatives
Named colors visually closest to Stripe's primary color — useful for approximations or accessible substitutes.
Design Notes
Color Psychology
Stripe uses a light palette anchored by Stripe Indigo (#635BFF). Fintech disrupts traditional finance palettes with vibrant purple and electric blue, signaling innovation while retaining credibility.
Design Principles
- High contrast ratios ensure legibility across all contexts
- Cool-toned palette builds credibility and professional trust
- Primary color meets WCAG AA — usable for text and UI components
Explore Individual Colors
Tags
fintechpaymentpurpledeveloper
Frequently Asked Questions
What are Stripe's official brand colors?
Stripe's official brand colors are: Stripe Indigo (#635BFF), Stripe Dark (#0A2540), Stripe Cyan (#00D4FF).
What is Stripe's primary color hex code?
Stripe's primary brand color is Stripe Indigo with hex code #635BFF.
What are the RGB values for Stripe's primary color?
Stripe Indigo (#635BFF) has RGB values of rgb(99, 91, 255).
What is the HSL value of Stripe's primary color?
Stripe Indigo has an HSL value of hsl(243, 100%, 68%).
Is Stripe's primary color WCAG accessible?
Stripe Indigo (#635BFF) has a contrast ratio of 4.7:1 on white, which passes WCAG AA.
What industry is Stripe in?
Stripe operates in the Fintech industry, founded in 2010.