Tints & Shades
50
100
200
300
400
500
600
700
800
900
Scale from white (50) through Medium Slate Blue (500) to black (900), interpolated in Lab color space.
Color Values
- HEX
- #7B68EE
- RGB
- rgb(123, 104, 238)
- HSL
- hsl(249, 80%, 67%)
- OKLCH
- oklch(0.604 0.194 286)
- CMYK
- cmyk(48%, 56%, 0%, 7%)
--color-medium-slate-bluebg-[#7B68EE]Accessibility
Score: 39/100On White (#FFF)
4.15:1
On Black (#000)
5.06:1
On Light Gray (#F5F5F5)
3.81:1
Best text color on this background:
Design Applications
background-color: #7B68EE
color: #7B68EE
bg-[#7B68EE] text-[#000000]
border-left: 4px solid #7B68EE
Color Harmonies
Complementary
Army Green
#454B1B
Split-Complementary
Similar Colors
Color Meaning & Psychology
Blue is the world's most universally preferred color across cultures. It slows respiration, lowers blood pressure, and promotes calm — the physiological opposite of red. Blue's associations with sky and water make it feel limitless, trustworthy, and reliable. In corporate design, blue dominates banking, insurance, healthcare, and technology precisely because it communicates stability. Dark navy conveys authority and tradition; royal blues suggest quality and aspiration; sky blues feel open and optimistic; teal bridges trust with modernity. The primary limitation of blue is food — it suppresses appetite, with almost no naturally blue foods existing in nature. Its lighter value makes it approachable and soft — suitable for backgrounds, secondary UI states, and contexts requiring the hue's character without full intensity.
Industry Usage
Common contexts and industries where Medium Slate Blue is applied in professional design.
- Banking, insurance, and financial institutions
- Healthcare and medical device companies
- Enterprise software and SaaS platforms
- Government and public sector organizations
- Airlines and aviation brands
- Communication and social networking apps
- Cybersecurity and data protection products
- Pharmaceutical companies and clinical products
Accessibility Considerations
Normal Text
Fails AA
4.5:1 minimum required
Large Text
Passes AA Large
3:1 minimum required
UI Components
Meets 1.4.11
3:1 for non-text UI
Medium Slate Blue is a light color. Use black (#000000) text on top of it for maximum readability (5.06:1). Avoid white text on this background.
CSS & Code Examples
Background
background-color: #7B68EE;Text
color: #7B68EE;Border
border: 2px solid #7B68EE;Box Shadow
box-shadow: 0 4px 20px #7B68EE40;Gradient
background: linear-gradient(135deg, #7B68EE, #b096ff);Tailwind-style
--color-medium-slate-blue: #7B68EE;Tailwind CSS Utilities
Use arbitrary value syntax in Tailwind CSS to apply Medium Slate Blue without a custom config.
Background
bg-[#7B68EE]Text
text-[#7B68EE]Border
border-[#7B68EE]Ring
ring-[#7B68EE]Fill
fill-[#7B68EE]From (gradient)
from-[#7B68EE]Via (gradient)
via-[#7B68EE]To (gradient)
to-[#7B68EE]Design Tokens
Ready-to-use Medium Slate Blue design token in CSS custom properties, SCSS, Tailwind v3/v4, and JSON formats.
CSS Custom Properties
:root {
--color-medium-slate-blue: #7B68EE;
--color-medium-slate-blue-rgb: 123, 104, 238;
--color-medium-slate-blue-hsl: 249, 80%, 67%;
}SCSS Variables
$color-medium-slate-blue: #7B68EE; $color-medium-slate-blue-rgb: 123, 104, 238; $color-medium-slate-blue-hsl: 249, 80%, 67%;
Tailwind v3 Config
// tailwind.config.js
module.exports = {
theme: {
extend: {
colors: {
'medium-slate-blue': '#7B68EE',
},
},
},
};Tailwind v4 (@theme)
/* tailwind.css */
@theme {
--color-medium-slate-blue: #7B68EE;
}JSON Design Token (W3C format)
{
"medium-slate-blue": {
"value": "#7B68EE",
"type": "color",
"description": "Medium Slate Blue — #7B68EE"
}
}More blue colors
View all →What Does Medium Slate Blue Mean? Color Psychology & Cultural Symbolism
Where red demands action and green signals approval, blue invites consideration. Medium Slate Blue (#7B68EE) operates in this reflective register—its mid-tone character at 67% lightness creating space for reliability to develop gradually rather than announce itself.
- Across color psychology research, blue consistently tests high for "trustworthiness" associations, making Medium Slate Blue a reliable vehicle for reliability in cross-demographic audiences.
- Brand designers draw on blue-family tones to project stability and competence—values that Medium Slate Blue communicates in a mid-tone key.
- At 80% saturation, Medium Slate Blue reads as vivid—Electric and royal blues are modern, confident, and digitally native—they signal tech-forward positioning and work well for startups challenging traditional industries.
- Medium Slate Blue's mid-tone lightness (67%) shifts its psychological register: Sky and powder blues feel open, airy, and emotionally approachable—softening corporate authority into friendliness; popular in consumer tech and digital wellness.
In a world of visual noise, Medium Slate Blue earns attention through steadiness. Use it where you need to be believed.
How to Use Medium Slate Blue in Design: Applications, Pairings & Best Practices
Medium Slate Blue's accessibility profile makes it one of the more designer-friendly choices in the warm-cool spectrum. Its mid-tone quality at 67% lightness typically produces workable contrast ratios for both text and UI applications.
- Avoid: food contexts where it suppresses appetite (the only major color with no natural blue foods), extreme urgency signals, and applications targeting very young children where warmer colors perform better.
- Color harmonies: Medium Slate Blue's complementary color creates a high-energy split ideal for promotional design; its analogous palette (±30° hue) builds cohesive, monochromatic sophistication.
- Proportional use: Medium Slate Blue's vivid saturation (80%) means small applications—accents, highlights, icons—deliver maximum impact without visual fatigue. Reserve large-scale use for intentional brand moments.
- Medium Slate Blue creates strong legibility with black text overlays (5.1:1 contrast ratio), making it a reliable background or surface color in design systems
- Typography: Medium Slate Blue as text requires a dark background; its 67% lightness means it provides 4.2:1 contrast on white, not meeting WCAG AA.
In a world of visual noise, Medium Slate Blue earns attention through steadiness. Use it where you need to be believed.
Medium Slate Blue Accessibility: WCAG Contrast Ratios, Color Blindness & Inclusive Design
Medium Slate Blue (#7B68EE) reaches 5.06:1 contrast with black text—meeting WCAG 2.1 AA minimum of 4.5:1 for normal text and 3:1 for large text. It clears standard production accessibility requirements. Relative luminance: 20.3%.
- As text on white (#FFFFFF): 4.15:1 — AA (large text only)
- As text on black (#000000): 5.06:1 — AA ✓
- Best text color on Medium Slate Blue background: Black (#000000) at 5.06:1
- WCAG 2.1 luminance: 20.3% — mid-range luminance—it sits in the transition zone where both dark and light text approaches require testing against the 4.5:1 WCAG threshold
- Medium Slate Blue qualifies for normal body text and all larger sizes (AA).
- Color blindness consideration: tritanopia (blue-yellow color blindness, ~0.003% of population) may affect how this color reads. While rare, for maximum accessibility supplement color signals with text or icon indicators in critical states.
Medium Slate Blue's WCAG profile makes it a compliant choice for most text applications.
Medium Slate Blue in Industry: Branding, Design & Market Applications
Across industry research, blue-family tones consistently outperform competitors in categories built on trust, reliability, calm, and professionalism. Medium Slate Blue is a mid-tone expression of this advantage—best positioned in Finance & Banking and adjacent markets.
- Finance & Banking: Blue is the most trusted color in financial services—a global design convention built over decades. It signals fiduciary reliability, stability, and the conservative stewardship that depositors and investors need to feel comfortable transferring wealth. (examples: JPMorgan Chase, Goldman Sachs, Visa) Dark navy communicates established tradition; mid-tone blues suggest accessible, modern banking. Avoid pure bright blue for legacy institutions.
- Technology: Technology brands use blue to communicate intelligence, reliability, and forward-thinking professionalism. From legacy enterprise software to consumer apps, blue provides a neutral credibility that scales across markets and cultures. (examples: Apple, Microsoft, Salesforce) Varying the tone of blue is how tech brands differentiate: sky blue for friendliness (consumer apps), royal blue for confidence (productivity tools), navy for enterprise seriousness.
- Healthcare: Healthcare's use of blue is a trust transfer from corporate credibility to clinical reliability. Patients associate blue with cleanliness, precision, and medical competence—making it the second most common healthcare color after white. (examples: CVS Health, Mayo Clinic, Kaiser Permanente) Teal-blue works particularly well for health tech and telemedicine, balancing clinical trust with digital accessibility.
- Brand positioning: Medium Slate Blue is best suited for brands projecting trustworthiness, reliability, professionalism. Categories outside this positioning—food contexts where it suppresses appetite (the only major color with no natural blue foods)—tend to see weaker results.
- Adjacent applications: Beyond primary industries, Medium Slate Blue works effectively in corporate identity, banking and finance UIs, healthcare platforms—contexts where calm serves a secondary but reinforcing role.
Medium Slate Blue earns its strongest ROI in industries where trust and recognition compound over time: Finance & Banking, Technology, Healthcare. Use it to build the kind of brand recognition that decades reinforce.
Accessibility & Design Guides
Frequently Asked Questions
- What is the hex code for Medium Slate Blue? ▾
- The hex code for Medium Slate Blue is #7B68EE. Its RGB values are rgb(123, 104, 238) and its HSL values are hsl(249, 80%, 67%).
- What does Medium Slate Blue mean in design? ▾
- Blue is the world's most universally preferred color across cultures. It slows respiration, lowers blood pressure, and promotes calm — the physiological opposite of red. Blue's associations with sky and water make it feel limitless, trustworthy, and reliable. In corporate design, blue dominates banking, insurance, healthcare, and technology precisely because it communicates stability. Dark navy conveys authority and tradition; royal blues suggest quality and aspiration; sky blues feel open and optimistic; teal bridges trust with modernity. The primary limitation of blue is food — it suppresses appetite, with almost no naturally blue foods existing in nature. Its lighter value makes it approachable and soft — suitable for backgrounds, secondary UI states, and contexts requiring the hue's character without full intensity.
- Is Medium Slate Blue WCAG accessible? ▾
- Medium Slate Blue (#7B68EE) passes WCAG AA-large on white with a 4.15:1 contrast ratio. Its overall accessibility score is 39/100.
- What colors go well with Medium Slate Blue? ▾
- Medium Slate Blue pairs well with its complementary color Army Green (#454B1B). Analogous colors like Cornflower Blue and Phthalo Blue also work harmoniously. Check the Color Harmonies section above for the full palette.
- What is Medium Slate Blue used for? ▾
- Medium Slate Blue is commonly used for: Banking, insurance, and financial institutions; Healthcare and medical device companies; Enterprise software and SaaS platforms; Government and public sector organizations; Airlines and aviation brands.
- What are the CSS and Tailwind values for Medium Slate Blue? ▾
- In CSS, use `color: #7B68EE` or `background-color: #7B68EE`. The CSS custom property is `--color-medium-slate-blue: #7B68EE`. In Tailwind CSS, use the arbitrary value class `bg-[#7B68EE]` for backgrounds or `text-[#7B68EE]` for text.