soft
Rust and Ivory
5.51:1 contrast ratio —
AAVisual Preview
#B7410ERust
#FFFFF0Ivory
The quick brown fox
Body text — Rust on Ivory
Supporting text at reduced opacity
Badge
Reversed — Ivory on Rust
Inverted combination preview
Contrast Analysis
Contrast Ratio
5.51:1
AAWCAG AA
✓ Pass
Requires 4.5:1
WCAG AA Large
✓ Pass
Requires 3:1
WCAG AAA
✗ Fail
Requires 7:1
Color Values
Rust
Foreground (Text)
- HEX
- #B7410E
- RGB
- rgb(183, 65, 14)
- HSL
- hsl(18, 86%, 39%)
Ivory
Background
- HEX
- #FFFFF0
- RGB
- rgb(255, 255, 240)
- HSL
- hsl(60, 100%, 97%)
Design Use Cases
- Wellness apps
- Baby products
- Wedding stationery
- Beauty brands
- Lifestyle blogs
Industry Recommendations
Beauty & Cosmetics
Wedding
Baby Products
Lifestyle Blogs
Wellness
Color Psychology
The Rust tone evokes creativity, enthusiasm, and warmth, while Ivory brings purity, clarity, and simplicity. Together, they create a balanced palette suited for compelling visual communication.
Palette Exports
:root {
--color-rust: #B7410E;
--color-ivory: #FFFFF0;
}
.combo-rust-ivory {
color: var(--color-rust);
background-color: var(--color-ivory);
}Quick Snippets
CSS Variables
:root {
--color-rust: #B7410E;
--color-ivory: #FFFFF0;
}Tailwind CSS
<div class="bg-white text-orange-700"> Your content here </div>