Tints & Shades
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Scale from white (50) through Amaranth Pink (500) to black (900), interpolated in Lab color space.
Color Values
- HEX
- #F19CBB
- RGB
- rgb(241, 156, 187)
- HSL
- hsl(338, 75%, 78%)
- OKLCH
- oklch(0.786 0.108 356)
- CMYK
- cmyk(0%, 35%, 22%, 5%)
--color-amaranth-pinkbg-[#F19CBB]Accessibility
Score: 48/100On White (#FFF)
2.06:1
On Black (#000)
10.21:1
On Light Gray (#F5F5F5)
1.89:1
Best text color on this background:
Design Applications
background-color: #F19CBB
color: #F19CBB
bg-[#F19CBB] text-[#000000]
border-left: 4px solid #F19CBB
Color Harmonies
Complementary
Jade
#00A86B
Split-Complementary
Similar Colors
Color Meaning & Psychology
Pink is a tint of red with fundamentally different psychological properties. Where red signals danger, pink signals tenderness and safety. Pink creates calming effects — experiments show pink holding cells reduce aggressive behavior. In branding, hot pinks and magentas are energetic and attention-grabbing; blush pinks feel intimate and soft; dusty pinks convey a sophisticated, vintage femininity. Pink's gender coding (a 20th-century convention) has made it culturally complex — contemporary brands use pink to challenge norms as much as to reinforce them. In luxury markets, pink signals romance and intimacy rather than power. Its lighter value makes it approachable and soft — suitable for backgrounds, secondary UI states, and contexts requiring the hue's character without full intensity.
Industry Usage
Common contexts and industries where Amaranth Pink is applied in professional design.
- Beauty, cosmetics, and personal care
- Baby products and nursery design
- Romantic occasions and greeting cards
- Confectionery and dessert brands
- Fashion and lifestyle brands targeting millennial audiences
- Social media apps emphasizing intimacy
- Breast cancer awareness campaigns
- Toy brands and children's entertainment
Accessibility Considerations
Normal Text
Fails AA
4.5:1 minimum required
Large Text
Fails AA Large
3:1 minimum required
UI Components
Check contrast
3:1 for non-text UI
Amaranth Pink is a light color. Use black (#000000) text on top of it for maximum readability (10.21:1). Avoid white text on this background.
CSS & Code Examples
Background
background-color: #F19CBB;Text
color: #F19CBB;Border
border: 2px solid #F19CBB;Box Shadow
box-shadow: 0 4px 20px #F19CBB40;Gradient
background: linear-gradient(135deg, #F19CBB, #ffceed);Tailwind-style
--color-amaranth-pink: #F19CBB;Tailwind CSS Utilities
Use arbitrary value syntax in Tailwind CSS to apply Amaranth Pink without a custom config.
Background
bg-[#F19CBB]Text
text-[#F19CBB]Border
border-[#F19CBB]Ring
ring-[#F19CBB]Fill
fill-[#F19CBB]From (gradient)
from-[#F19CBB]Via (gradient)
via-[#F19CBB]To (gradient)
to-[#F19CBB]Design Tokens
Ready-to-use Amaranth Pink design token in CSS custom properties, SCSS, Tailwind v3/v4, and JSON formats.
CSS Custom Properties
:root {
--color-amaranth-pink: #F19CBB;
--color-amaranth-pink-rgb: 241, 156, 187;
--color-amaranth-pink-hsl: 338, 75%, 78%;
}SCSS Variables
$color-amaranth-pink: #F19CBB; $color-amaranth-pink-rgb: 241, 156, 187; $color-amaranth-pink-hsl: 338, 75%, 78%;
Tailwind v3 Config
// tailwind.config.js
module.exports = {
theme: {
extend: {
colors: {
'amaranth-pink': '#F19CBB',
},
},
},
};Tailwind v4 (@theme)
/* tailwind.css */
@theme {
--color-amaranth-pink: #F19CBB;
}JSON Design Token (W3C format)
{
"amaranth-pink": {
"value": "#F19CBB",
"type": "color",
"description": "Amaranth Pink — #F19CBB"
}
}More pink colors
View all →What Does Amaranth Pink Mean? Color Psychology & Cultural Symbolism
Color psychology research shows pink generally reduces aggression and increases warmth perceptions, but the family's range from whisper-soft blush to neon fuchsia means the specific tone matters enormously. At #F19CBB, Amaranth Pink lands in optimism territory—the variant of pink that best serves beauty packaging.
- Pink has evolved dramatically in Western design. Once narrowly coded as feminine and soft, contemporary design has expanded the pink vocabulary: deep fuchsia and hot pink now signal bold confidence, disruption, and cultural self-awareness. The color contains multitudes from gentle romance to radical statement.
- In Japan, cherry blossom (sakura) pink is one of the most culturally significant colors—representing the transient beauty of life, renewal, and the co-existence of joy and impermanence. In Indian culture, pink is celebratory and festive, used in textiles and decorations for important occasions.
- Amaranth Pink's light lightness (78%) shifts its psychological register: Pale and blush pinks have a quiet elegance—used in weddings, luxury beauty, and minimal lifestyle brands for their soft romance without sentimentality.
- At 75% saturation, Amaranth Pink reads as moderately saturated—neither overwhelming nor passive, landing in the warmth, playfulness, optimism, and modern confidence zone with measured confidence.
The brands that use Amaranth Pink well are the ones that understand what they're communicating beyond gender—warmth, creativity, and the willingness to be joyful.
How to Use Amaranth Pink in Design: Applications, Pairings & Best Practices
The art of using Amaranth Pink effectively is understanding which conversation you're joining. Soft and blush, or bold and confident—the same hue family communicates very differently at different saturations and lightnesses.
- UI components: delight moments, playful CTAs, featured or special states—Amaranth Pink performs reliably in all these roles with its light tonal character.
- Brand & identity: beauty packaging, confectionery and dessert brands, celebratory occasions—contexts where Amaranth Pink's moderately saturated quality creates the right register.
- Typography: Amaranth Pink as text requires a dark background; its 78% lightness means it provides 2.1:1 contrast on white, not meeting WCAG AA.
- Amaranth Pink creates strong legibility with black text overlays (10.2:1 contrast ratio), making it a reliable background or surface color in design systems
- Proportional use: Amaranth Pink's moderately saturated saturation (75%) means small applications—accents, highlights, icons—deliver maximum impact without visual fatigue. Reserve large-scale use for intentional brand moments.
The brands that use Amaranth Pink well are the ones that understand what they're communicating beyond gender—warmth, creativity, and the willingness to be joyful.
Amaranth Pink Accessibility: WCAG Contrast Ratios, Color Blindness & Inclusive Design
Amaranth Pink (#F19CBB) achieves a 10.21:1 contrast ratio with black text, surpassing the WCAG 2.1 AAA threshold of 7:1. This exceptional contrast qualifies it for body text, UI components at any size, and all accessibility-sensitive interface contexts. Relative luminance: 46.1%.
- As text on white (#FFFFFF): 2.06:1 — Fail
- As text on black (#000000): 10.21:1 — AAA ✓
- Best text color on Amaranth Pink background: Black (#000000) at 10.21:1
- WCAG 2.1 luminance: 46.1% — above-median luminance—it reads as a light to mid-tone background, compatible with dark text while retaining color personality
- Amaranth Pink qualifies for all text sizes including small body copy (AAA).
- Color blindness consideration: protanopia and deuteranopia (red-green color blindness, ~8% of males) may affect how pink-family colors are distinguished from greens and browns. For critical UI states, supplement color alone with shape, label, or pattern cues.
For production use, test Amaranth Pink against your specific background colors rather than assuming #FFFFFF or #000000 performance translates. Surrounding colors alter perceived contrast.
Amaranth Pink in Industry: Branding, Design & Market Applications
Amaranth Pink's brand positioning falls squarely in the territory of warmth, playfulness, optimism, and modern confidence. Industry data supports its strongest performance in beauty & fashion, food & confectionery, entertainment categories, where the moderately saturated saturation calibrates the message at a light, considered level.
- Beauty & Personal Care: Pink remains a dominant force in beauty despite its expanded semantic range. It signals femininity, self-care, and the small luxuries of personal grooming—and it works across the tonal range from bold fuchsia packaging to soft blush product photography. Gender-neutral beauty brands increasingly use specific pink tones (dusty rose, millennial pink) to retain warmth while avoiding overtly gendered associations.
- Food & Confectionery: Pink signals sweetness, freshness, and delight in food contexts. Dessert brands, bakeries, and confectioneries use it to trigger sweet-taste associations and create an atmosphere of celebratory indulgence. Particularly effective for Valentine's Day, birthday, and celebration-focused food products.
- Fashion & Lifestyle: Fashion's relationship with pink is dynamic—it cycles between softness and statement power depending on cultural moment. Currently, fashion uses pink most boldly as a color of confidence, irony, and self-aware femininity. Bold fuchsia and hot pink are more culturally resonant in fashion right now than blush; the trend trajectory matters as much as the hue.
- Brand positioning: Amaranth Pink is best suited for brands projecting creativity, confidence, warmth. Categories outside this positioning—industries requiring seriousness or authority (finance—tend to see weaker results.
- Adjacent applications: Beyond primary industries, Amaranth Pink works effectively in wellness apps, fashion campaigns, children's media—contexts where playfulness serves a secondary but reinforcing role.
For marketers and brand strategists, Amaranth Pink is a commitment to warmth, playfulness, optimism, and modern confidence. Match it with industries that make that promise and it will pay dividends consistently.
Accessibility & Design Guides
Frequently Asked Questions
- What is the hex code for Amaranth Pink? ▾
- The hex code for Amaranth Pink is #F19CBB. Its RGB values are rgb(241, 156, 187) and its HSL values are hsl(338, 75%, 78%).
- What does Amaranth Pink mean in design? ▾
- Pink is a tint of red with fundamentally different psychological properties. Where red signals danger, pink signals tenderness and safety. Pink creates calming effects — experiments show pink holding cells reduce aggressive behavior. In branding, hot pinks and magentas are energetic and attention-grabbing; blush pinks feel intimate and soft; dusty pinks convey a sophisticated, vintage femininity. Pink's gender coding (a 20th-century convention) has made it culturally complex — contemporary brands use pink to challenge norms as much as to reinforce them. In luxury markets, pink signals romance and intimacy rather than power. Its lighter value makes it approachable and soft — suitable for backgrounds, secondary UI states, and contexts requiring the hue's character without full intensity.
- Is Amaranth Pink WCAG accessible? ▾
- Amaranth Pink (#F19CBB) does not pass WCAG AA on white (2.06:1 ratio). Use it on dark backgrounds where it achieves 10.21:1. Its overall accessibility score is 48/100.
- What colors go well with Amaranth Pink? ▾
- Amaranth Pink pairs well with its complementary color Jade (#00A86B). Analogous colors like Palatinate Purple and Mountbatten Pink also work harmoniously. Check the Color Harmonies section above for the full palette.
- What is Amaranth Pink used for? ▾
- Amaranth Pink is commonly used for: Beauty, cosmetics, and personal care; Baby products and nursery design; Romantic occasions and greeting cards; Confectionery and dessert brands; Fashion and lifestyle brands targeting millennial audiences.
- What are the CSS and Tailwind values for Amaranth Pink? ▾
- In CSS, use `color: #F19CBB` or `background-color: #F19CBB`. The CSS custom property is `--color-amaranth-pink: #F19CBB`. In Tailwind CSS, use the arbitrary value class `bg-[#F19CBB]` for backgrounds or `text-[#F19CBB]` for text.