Tints & Shades
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Scale from white (50) through Jade (500) to black (900), interpolated in Lab color space.
Color Values
- HEX
- #00A86B
- RGB
- rgb(0, 168, 107)
- HSL
- hsl(158, 100%, 33%)
- OKLCH
- oklch(0.645 0.149 159)
- CMYK
- cmyk(100%, 0%, 36%, 34%)
--color-jadebg-[#00A86B]Accessibility
Score: 31/100On White (#FFF)
3.08:1
On Black (#000)
6.81:1
On Light Gray (#F5F5F5)
2.83:1
Best text color on this background:
Design Applications
background-color: #00A86B
color: #00A86B
bg-[#00A86B] text-[#000000]
border-left: 4px solid #00A86B
Color Harmonies
Complementary
Amaranth Pink
#F19CBB
Split-Complementary
Similar Colors
Color Meaning & Psychology
Green occupies the center of the visible spectrum where the eye is most sensitive, making it the easiest color to process — literally restful for the eye. Green's associations with nature, growth, and fresh produce are deeply biological, rooted in the evolutionary advantage of finding food. In finance, "going green" means profit. In design, green signals health, sustainability, and natural ingredients. Darker greens evoke prestige and reliability; lighter greens feel fresh and energetic; blue-greens feel sophisticated and trustworthy. Green is uniquely cross-cultural in positive associations, though it represents environmental risk in some financial contexts. Its deeper, richer tone gives it gravitas and sophistication, making it well-suited for primary brand colors, typography, and contexts where authority matters.
Industry Usage
Common contexts and industries where Jade is applied in professional design.
- Financial services and investment platforms
- Health, wellness, and organic food brands
- Environmental and sustainability organizations
- Pharmaceutical and medical products
- Agriculture and farming brands
- Eco-friendly consumer goods
- Real estate and property development
- Success and achievement badges in UI
Accessibility Considerations
Normal Text
Fails AA
4.5:1 minimum required
Large Text
Passes AA Large
3:1 minimum required
UI Components
Meets 1.4.11
3:1 for non-text UI
Jade is a light color. Use black (#000000) text on top of it for maximum readability (6.81:1). Avoid white text on this background.
CSS & Code Examples
Background
background-color: #00A86B;Text
color: #00A86B;Border
border: 2px solid #00A86B;Box Shadow
box-shadow: 0 4px 20px #00A86B40;Gradient
background: linear-gradient(135deg, #00A86B, #55db99);Tailwind-style
--color-jade: #00A86B;Tailwind CSS Utilities
Use arbitrary value syntax in Tailwind CSS to apply Jade without a custom config.
Background
bg-[#00A86B]Text
text-[#00A86B]Border
border-[#00A86B]Ring
ring-[#00A86B]Fill
fill-[#00A86B]From (gradient)
from-[#00A86B]Via (gradient)
via-[#00A86B]To (gradient)
to-[#00A86B]Design Tokens
Ready-to-use Jade design token in CSS custom properties, SCSS, Tailwind v3/v4, and JSON formats.
CSS Custom Properties
:root {
--color-jade: #00A86B;
--color-jade-rgb: 0, 168, 107;
--color-jade-hsl: 158, 100%, 33%;
}SCSS Variables
$color-jade: #00A86B; $color-jade-rgb: 0, 168, 107; $color-jade-hsl: 158, 100%, 33%;
Tailwind v3 Config
// tailwind.config.js
module.exports = {
theme: {
extend: {
colors: {
'jade': '#00A86B',
},
},
},
};Tailwind v4 (@theme)
/* tailwind.css */
@theme {
--color-jade: #00A86B;
}JSON Design Token (W3C format)
{
"jade": {
"value": "#00A86B",
"type": "color",
"description": "Jade — #00A86B"
}
}Related Palettes & Combinations
Color Combinations
More green colors
View all →What Does Jade Mean? Color Psychology & Cultural Symbolism
Color researchers consistently find that green environments lower cortisol levels and increase feelings of calm and restorative focus. Jade carries this quality into designed spaces—projecting nature through its deep character at 33% lightness.
- Across color psychology research, green consistently tests high for "health" associations, making Jade a reliable vehicle for nature in cross-demographic audiences.
- Brand designers draw on green-family tones to project trustworthiness and reliability—values that Jade communicates in a deep key.
- At 100% saturation, Jade reads as vivid—Electric and lime greens are among the most energetic hues in the spectrum—striking, modern, and attention-commanding, used in sports, gaming, and tech-forward branding.
- Jade's deep lightness (33%) shifts its psychological register: Forest and hunter greens project gravitas, tradition, and wealth—the preferred territory for luxury brands, financial institutions, and premium environmental products.
In a well-designed system, Jade is the color that answers yes. Use it where affirmation matters.
How to Use Jade in Design: Applications, Pairings & Best Practices
In design, Jade does double duty: as a semantic color (success, go, positive) and an aesthetic one (natural, health-forward, balanced). Understanding which role it's playing in any given context determines how to use it effectively.
- Avoid: warning or danger contexts (except for safety signs), over-saturated versions in premium luxury branding, and contexts requiring urgency.
- Color harmonies: Jade's complementary color creates a high-energy split ideal for promotional design; its analogous palette (±30° hue) builds cohesive, monochromatic sophistication.
- Proportional use: Jade's vivid saturation (100%) means small applications—accents, highlights, icons—deliver maximum impact without visual fatigue. Reserve large-scale use for intentional brand moments.
- Jade creates strong legibility with black text overlays (6.8:1 contrast ratio), making it a reliable background or surface color in design systems
- Typography: Jade as text requires a dark background; its 33% lightness means it provides 3.1:1 contrast on white, not meeting WCAG AA.
In a well-designed system, Jade is the color that answers yes. Use it where affirmation matters.
Jade Accessibility: WCAG Contrast Ratios, Color Blindness & Inclusive Design
Jade (#00A86B) reaches 6.81:1 contrast with black text—meeting WCAG 2.1 AA minimum of 4.5:1 for normal text and 3:1 for large text. It clears standard production accessibility requirements. Relative luminance: 29.1%.
- As text on white (#FFFFFF): 3.08:1 — AA (large text only)
- As text on black (#000000): 6.81:1 — AA ✓
- Best text color on Jade background: Black (#000000) at 6.81:1
- WCAG 2.1 luminance: 29.1% — mid-range luminance—it sits in the transition zone where both dark and light text approaches require testing against the 4.5:1 WCAG threshold
- Jade qualifies for normal body text and all larger sizes (AA).
For production use, test Jade against your specific background colors rather than assuming #FFFFFF or #000000 performance translates. Surrounding colors alter perceived contrast.
Jade in Industry: Branding, Design & Market Applications
Jade's brand positioning falls squarely in the territory of growth, nature, health, and balance. Industry data supports its strongest performance in healthcare, finance, food & organic categories, where the vivid saturation calibrates the message at a deep, considered level.
- Healthcare & Wellness: Green's association with health, nature, and healing makes it the second-most-common color in healthcare branding (after blue). It signals vitality, recovery, and natural wellness without the clinical coldness of pure white or blue. (examples: Headspace, One Medical, Kaiser Permanente) Works best in teal-green and sage variations for digital health products; more saturated greens suit fitness and sports medicine.
- Finance & Banking: In Western markets, the green-money association is deeply embedded. Financial institutions use dark, sophisticated greens to communicate growth, prosperity, and fiduciary reliability. It's equally effective for positive portfolio indicators and "go" confirmation states in trading UIs. (examples: JPMorgan Chase, Goldman Sachs, Visa) Dark greens with gold accents signal premium financial services; bright greens in fintech apps signal growth metrics.
- Sustainability & Organic: Green is the categorical color of environmental consciousness. Sustainability brands, organic food labels, and clean-energy companies use it as an immediate, unambiguous signal of ecological values and natural origin. (examples: Pela Case, Grove Collaborative, Allbirds) The challenge is differentiation—nearly every sustainability brand uses green, so typography, illustration style, and specific tone matter more.
- Brand positioning: Jade is best suited for brands projecting trustworthiness, reliability, growth. Categories outside this positioning—warning or danger contexts (except for safety signs)—tend to see weaker results.
- Adjacent applications: Beyond primary industries, Jade works effectively in financial dashboards, nature and outdoor products, health and wellness UIs—contexts where growth serves a secondary but reinforcing role.
For marketers and brand strategists, Jade is a commitment to growth, nature, health, and balance. Match it with industries that make that promise and it will pay dividends consistently.
Accessibility & Design Guides
Frequently Asked Questions
- What is the hex code for Jade? ▾
- The hex code for Jade is #00A86B. Its RGB values are rgb(0, 168, 107) and its HSL values are hsl(158, 100%, 33%).
- What does Jade mean in design? ▾
- Green occupies the center of the visible spectrum where the eye is most sensitive, making it the easiest color to process — literally restful for the eye. Green's associations with nature, growth, and fresh produce are deeply biological, rooted in the evolutionary advantage of finding food. In finance, "going green" means profit. In design, green signals health, sustainability, and natural ingredients. Darker greens evoke prestige and reliability; lighter greens feel fresh and energetic; blue-greens feel sophisticated and trustworthy. Green is uniquely cross-cultural in positive associations, though it represents environmental risk in some financial contexts. Its deeper, richer tone gives it gravitas and sophistication, making it well-suited for primary brand colors, typography, and contexts where authority matters.
- Is Jade WCAG accessible? ▾
- Jade (#00A86B) passes WCAG AA-large on white with a 3.08:1 contrast ratio. Its overall accessibility score is 31/100.
- What colors go well with Jade? ▾
- Jade pairs well with its complementary color Amaranth Pink (#F19CBB). Analogous colors like Hunter Green and Feldgrau also work harmoniously. Check the Color Harmonies section above for the full palette.
- What is Jade used for? ▾
- Jade is commonly used for: Financial services and investment platforms; Health, wellness, and organic food brands; Environmental and sustainability organizations; Pharmaceutical and medical products; Agriculture and farming brands.
- What are the CSS and Tailwind values for Jade? ▾
- In CSS, use `color: #00A86B` or `background-color: #00A86B`. The CSS custom property is `--color-jade: #00A86B`. In Tailwind CSS, use the arbitrary value class `bg-[#00A86B]` for backgrounds or `text-[#00A86B]` for text.