Tints & Shades
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Scale from white (50) through Dahlia (500) to black (900), interpolated in Lab color space.
Color Values
- HEX
- #B80064
- RGB
- rgb(184, 0, 100)
- HSL
- hsl(327, 100%, 36%)
- OKLCH
- oklch(0.508 0.207 358)
- CMYK
- cmyk(0%, 100%, 46%, 28%)
--color-dahliabg-[#B80064]Accessibility
Score: 54/100On White (#FFF)
6.52:1
On Black (#000)
3.22:1
On Light Gray (#F5F5F5)
5.98:1
Best text color on this background:
Design Applications
background-color: #B80064
color: #B80064
bg-[#B80064] text-[#FFFFFF]
border-left: 4px solid #B80064
Color Harmonies
Complementary
Medium Sea Green
#3CB371
Split-Complementary
Similar Colors
Color Meaning & Psychology
Pink is a tint of red with fundamentally different psychological properties. Where red signals danger, pink signals tenderness and safety. Pink creates calming effects — experiments show pink holding cells reduce aggressive behavior. In branding, hot pinks and magentas are energetic and attention-grabbing; blush pinks feel intimate and soft; dusty pinks convey a sophisticated, vintage femininity. Pink's gender coding (a 20th-century convention) has made it culturally complex — contemporary brands use pink to challenge norms as much as to reinforce them. In luxury markets, pink signals romance and intimacy rather than power. Its deeper, richer tone gives it gravitas and sophistication, making it well-suited for primary brand colors, typography, and contexts where authority matters.
Industry Usage
Common contexts and industries where Dahlia is applied in professional design.
- Beauty, cosmetics, and personal care
- Baby products and nursery design
- Romantic occasions and greeting cards
- Confectionery and dessert brands
- Fashion and lifestyle brands targeting millennial audiences
- Social media apps emphasizing intimacy
- Breast cancer awareness campaigns
- Toy brands and children's entertainment
Accessibility Considerations
Normal Text
Passes AA
4.5:1 minimum required
Large Text
Passes AA Large
3:1 minimum required
UI Components
Meets 1.4.11
3:1 for non-text UI
Dahlia is a dark color. Use white (#FFFFFF) text on top of it for maximum readability (6.52:1). Avoid small black text on this background.
CSS & Code Examples
Background
background-color: #B80064;Text
color: #B80064;Border
border: 2px solid #B80064;Box Shadow
box-shadow: 0 4px 20px #B8006440;Gradient
background: linear-gradient(135deg, #B80064, #ef4d91);Tailwind-style
--color-dahlia: #B80064;Tailwind CSS Utilities
Use arbitrary value syntax in Tailwind CSS to apply Dahlia without a custom config.
Background
bg-[#B80064]Text
text-[#B80064]Border
border-[#B80064]Ring
ring-[#B80064]Fill
fill-[#B80064]From (gradient)
from-[#B80064]Via (gradient)
via-[#B80064]To (gradient)
to-[#B80064]Design Tokens
Ready-to-use Dahlia design token in CSS custom properties, SCSS, Tailwind v3/v4, and JSON formats.
CSS Custom Properties
:root {
--color-dahlia: #B80064;
--color-dahlia-rgb: 184, 0, 100;
--color-dahlia-hsl: 327, 100%, 36%;
}SCSS Variables
$color-dahlia: #B80064; $color-dahlia-rgb: 184, 0, 100; $color-dahlia-hsl: 327, 100%, 36%;
Tailwind v3 Config
// tailwind.config.js
module.exports = {
theme: {
extend: {
colors: {
'dahlia': '#B80064',
},
},
},
};Tailwind v4 (@theme)
/* tailwind.css */
@theme {
--color-dahlia: #B80064;
}JSON Design Token (W3C format)
{
"dahlia": {
"value": "#B80064",
"type": "color",
"description": "Dahlia — #B80064"
}
}More pink colors
View all →What Does Dahlia Mean? Color Psychology & Cultural Symbolism
Color psychology research shows pink generally reduces aggression and increases warmth perceptions, but the family's range from whisper-soft blush to neon fuchsia means the specific tone matters enormously. At #B80064, Dahlia lands in playfulness territory—the variant of pink that best serves beauty packaging.
- Across color psychology research, pink consistently tests high for "joy" associations, making Dahlia a reliable vehicle for playfulness in cross-demographic audiences.
- Brand designers draw on pink-family tones to project creativity and confidence—values that Dahlia communicates in a deep key.
- At 100% saturation, Dahlia reads as vivid—Hot and neon pinks are among the most attention-demanding tones in design—used in fashion campaigns, music branding, and Gen-Z consumer culture to signal disruption and unapologetic self-expression.
- Dahlia's deep lightness (36%) shifts its psychological register: a balanced mid-tone that embodies warmth, playfulness, optimism, and modern confidence at its most direct.
In a world of muted neutrals, Dahlia is a choice. Make it deliberately and it rewards you with warmth no other color delivers.
How to Use Dahlia in Design: Applications, Pairings & Best Practices
In contemporary design, Dahlia has shed the limiting associations of a single decade's worth of "millennial pink" and become a genuinely versatile signal of warmth, creativity, and modern emotional intelligence.
- Avoid: industries requiring seriousness or authority (finance, legal, government) unless used as a calculated subversion, and technology products targeting broad professional audiences without a specific cultural reason.
- Color harmonies: Dahlia's complementary color creates a high-energy split ideal for promotional design; its analogous palette (±30° hue) builds cohesive, monochromatic sophistication.
- Proportional use: Dahlia's vivid saturation (100%) means small applications—accents, highlights, icons—deliver maximum impact without visual fatigue. Reserve large-scale use for intentional brand moments.
- As a dark tone, Dahlia creates maximum contrast with white and light neutrals—excellent for creating premium dark-mode sections, bold headers, and high-drama brand moments
- Typography: Dahlia works as a background behind white text but requires careful sizing—test at intended heading and body sizes before finalizing.
In a world of muted neutrals, Dahlia is a choice. Make it deliberately and it rewards you with warmth no other color delivers.
Dahlia Accessibility: WCAG Contrast Ratios, Color Blindness & Inclusive Design
Dahlia (#B80064) reaches 6.52:1 contrast with white text—meeting WCAG 2.1 AA minimum of 4.5:1 for normal text and 3:1 for large text. It clears standard production accessibility requirements. Relative luminance: 11.1%.
- As text on white (#FFFFFF): 6.52:1 — AA ✓
- As text on black (#000000): 3.22:1 — AA (large text only)
- Best text color on Dahlia background: White (#FFFFFF) at 6.52:1
- WCAG 2.1 luminance: 11.1% — low luminance (dark)—it provides strong contrast for white and light overlaid text, functioning well as a background in dark-mode and header contexts
- Dahlia qualifies for normal body text and all larger sizes (AA).
- Color blindness consideration: protanopia and deuteranopia (red-green color blindness, ~8% of males) may affect how pink-family colors are distinguished from greens and browns. For critical UI states, supplement color alone with shape, label, or pattern cues.
Dahlia's WCAG profile makes it a compliant choice for most text applications.
Dahlia in Industry: Branding, Design & Market Applications
Across industry research, pink-family tones consistently outperform competitors in categories built on warmth, playfulness, optimism, and modern confidence. Dahlia is a deep expression of this advantage—best positioned in Beauty & Personal Care and adjacent markets.
- Beauty & Personal Care: Pink remains a dominant force in beauty despite its expanded semantic range. It signals femininity, self-care, and the small luxuries of personal grooming—and it works across the tonal range from bold fuchsia packaging to soft blush product photography. Gender-neutral beauty brands increasingly use specific pink tones (dusty rose, millennial pink) to retain warmth while avoiding overtly gendered associations.
- Food & Confectionery: Pink signals sweetness, freshness, and delight in food contexts. Dessert brands, bakeries, and confectioneries use it to trigger sweet-taste associations and create an atmosphere of celebratory indulgence. Particularly effective for Valentine's Day, birthday, and celebration-focused food products.
- Fashion & Lifestyle: Fashion's relationship with pink is dynamic—it cycles between softness and statement power depending on cultural moment. Currently, fashion uses pink most boldly as a color of confidence, irony, and self-aware femininity. Bold fuchsia and hot pink are more culturally resonant in fashion right now than blush; the trend trajectory matters as much as the hue.
- Brand positioning: Dahlia is best suited for brands projecting creativity, confidence, warmth. Categories outside this positioning—industries requiring seriousness or authority (finance—tend to see weaker results.
- Adjacent applications: Beyond primary industries, Dahlia works effectively in wellness apps, fashion campaigns, children's media—contexts where optimism serves a secondary but reinforcing role.
Dahlia earns its strongest ROI in industries where trust and recognition compound over time: Beauty & Personal Care, Food & Confectionery, Fashion & Lifestyle. Use it to build the kind of brand recognition that decades reinforce.
Accessibility & Design Guides
Frequently Asked Questions
- What is the hex code for Dahlia? ▾
- The hex code for Dahlia is #B80064. Its RGB values are rgb(184, 0, 100) and its HSL values are hsl(327, 100%, 36%).
- What does Dahlia mean in design? ▾
- Pink is a tint of red with fundamentally different psychological properties. Where red signals danger, pink signals tenderness and safety. Pink creates calming effects — experiments show pink holding cells reduce aggressive behavior. In branding, hot pinks and magentas are energetic and attention-grabbing; blush pinks feel intimate and soft; dusty pinks convey a sophisticated, vintage femininity. Pink's gender coding (a 20th-century convention) has made it culturally complex — contemporary brands use pink to challenge norms as much as to reinforce them. In luxury markets, pink signals romance and intimacy rather than power. Its deeper, richer tone gives it gravitas and sophistication, making it well-suited for primary brand colors, typography, and contexts where authority matters.
- Is Dahlia WCAG accessible? ▾
- Dahlia (#B80064) passes WCAG AA on white with a 6.52:1 contrast ratio. Its overall accessibility score is 54/100.
- What colors go well with Dahlia? ▾
- Dahlia pairs well with its complementary color Medium Sea Green (#3CB371). Analogous colors like Midnight Purple and Byzantium also work harmoniously. Check the Color Harmonies section above for the full palette.
- What is Dahlia used for? ▾
- Dahlia is commonly used for: Beauty, cosmetics, and personal care; Baby products and nursery design; Romantic occasions and greeting cards; Confectionery and dessert brands; Fashion and lifestyle brands targeting millennial audiences.
- What are the CSS and Tailwind values for Dahlia? ▾
- In CSS, use `color: #B80064` or `background-color: #B80064`. The CSS custom property is `--color-dahlia: #B80064`. In Tailwind CSS, use the arbitrary value class `bg-[#B80064]` for backgrounds or `text-[#B80064]` for text.