Tints & Shades
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Scale from white (50) through India Green (500) to black (900), interpolated in Lab color space.
Color Values
- HEX
- #138808
- RGB
- rgb(19, 136, 8)
- HSL
- hsl(115, 89%, 28%)
- OKLCH
- oklch(0.545 0.18 142)
- CMYK
- cmyk(86%, 0%, 94%, 47%)
--color-india-greenbg-[#138808]Accessibility
Score: 54/100On White (#FFF)
4.61:1
On Black (#000)
4.55:1
On Light Gray (#F5F5F5)
4.23:1
Best text color on this background:
Design Applications
background-color: #138808
color: #138808
bg-[#138808] text-[#FFFFFF]
border-left: 4px solid #138808
Color Harmonies
Complementary
Midnight Purple
#4B0150
Split-Complementary
Similar Colors
Color Meaning & Psychology
Green occupies the center of the visible spectrum where the eye is most sensitive, making it the easiest color to process — literally restful for the eye. Green's associations with nature, growth, and fresh produce are deeply biological, rooted in the evolutionary advantage of finding food. In finance, "going green" means profit. In design, green signals health, sustainability, and natural ingredients. Darker greens evoke prestige and reliability; lighter greens feel fresh and energetic; blue-greens feel sophisticated and trustworthy. Green is uniquely cross-cultural in positive associations, though it represents environmental risk in some financial contexts. Its deeper, richer tone gives it gravitas and sophistication, making it well-suited for primary brand colors, typography, and contexts where authority matters.
Industry Usage
Common contexts and industries where India Green is applied in professional design.
- Financial services and investment platforms
- Health, wellness, and organic food brands
- Environmental and sustainability organizations
- Pharmaceutical and medical products
- Agriculture and farming brands
- Eco-friendly consumer goods
- Real estate and property development
- Success and achievement badges in UI
Accessibility Considerations
Normal Text
Passes AA
4.5:1 minimum required
Large Text
Passes AA Large
3:1 minimum required
UI Components
Meets 1.4.11
3:1 for non-text UI
India Green is a dark color. Use white (#FFFFFF) text on top of it for maximum readability (4.61:1). Avoid small black text on this background.
CSS & Code Examples
Background
background-color: #138808;Text
color: #138808;Border
border: 2px solid #138808;Box Shadow
box-shadow: 0 4px 20px #13880840;Gradient
background: linear-gradient(135deg, #138808, #54b940);Tailwind-style
--color-india-green: #138808;Tailwind CSS Utilities
Use arbitrary value syntax in Tailwind CSS to apply India Green without a custom config.
Background
bg-[#138808]Text
text-[#138808]Border
border-[#138808]Ring
ring-[#138808]Fill
fill-[#138808]From (gradient)
from-[#138808]Via (gradient)
via-[#138808]To (gradient)
to-[#138808]Design Tokens
Ready-to-use India Green design token in CSS custom properties, SCSS, Tailwind v3/v4, and JSON formats.
CSS Custom Properties
:root {
--color-india-green: #138808;
--color-india-green-rgb: 19, 136, 8;
--color-india-green-hsl: 115, 89%, 28%;
}SCSS Variables
$color-india-green: #138808; $color-india-green-rgb: 19, 136, 8; $color-india-green-hsl: 115, 89%, 28%;
Tailwind v3 Config
// tailwind.config.js
module.exports = {
theme: {
extend: {
colors: {
'india-green': '#138808',
},
},
},
};Tailwind v4 (@theme)
/* tailwind.css */
@theme {
--color-india-green: #138808;
}JSON Design Token (W3C format)
{
"india-green": {
"value": "#138808",
"type": "color",
"description": "India Green — #138808"
}
}More green colors
View all →What Does India Green Mean? Color Psychology & Cultural Symbolism
The psychology of India Green runs through two distinct channels: the primal register of growth and nature, and the cultural layer of health, prosperity, and permission. At #138808, this shade settles into growth—drawing on both channels to create a response that's stable, reassuring, and positive.
- Across color psychology research, green consistently tests high for "health" associations, making India Green a reliable vehicle for growth in cross-demographic audiences.
- Brand designers draw on green-family tones to project trustworthiness and reliability—values that India Green communicates in a deep key.
- At 89% saturation, India Green reads as vivid—Electric and lime greens are among the most energetic hues in the spectrum—striking, modern, and attention-commanding, used in sports, gaming, and tech-forward branding.
- India Green's deep lightness (28%) shifts its psychological register: Forest and hunter greens project gravitas, tradition, and wealth—the preferred territory for luxury brands, financial institutions, and premium environmental products.
The enduring power of India Green is that it never needs to explain itself—growth, health, and permission are universally understood.
How to Use India Green in Design: Applications, Pairings & Best Practices
The design applications of India Green span from digital UI states to full brand identity systems. Its vivid saturation (89%) means it reads as a high-energy presence that demands attention in any composition in both contexts—the highest-emphasis uses—headers, hero backgrounds, and dominant brand moments—where it commands the full field in background uses, more active as an accent.
- Avoid: warning or danger contexts (except for safety signs), over-saturated versions in premium luxury branding, and contexts requiring urgency.
- Color harmonies: India Green's complementary color creates a high-energy split ideal for promotional design; its analogous palette (±30° hue) builds cohesive, monochromatic sophistication.
- Proportional use: India Green's vivid saturation (89%) means small applications—accents, highlights, icons—deliver maximum impact without visual fatigue. Reserve large-scale use for intentional brand moments.
- As a dark tone, India Green creates maximum contrast with white and light neutrals—excellent for creating premium dark-mode sections, bold headers, and high-drama brand moments
- Typography: India Green works as a background behind white text but requires careful sizing—test at intended heading and body sizes before finalizing.
The enduring power of India Green is that it never needs to explain itself—growth, health, and permission are universally understood.
India Green Accessibility: WCAG Contrast Ratios, Color Blindness & Inclusive Design
India Green (#138808) reaches 4.61:1 contrast with white text—meeting WCAG 2.1 AA minimum of 4.5:1 for normal text and 3:1 for large text. It clears standard production accessibility requirements. Relative luminance: 17.8%.
- As text on white (#FFFFFF): 4.61:1 — AA ✓
- As text on black (#000000): 4.55:1 — AA ✓
- Best text color on India Green background: White (#FFFFFF) at 4.61:1
- WCAG 2.1 luminance: 17.8% — low luminance (dark)—it provides strong contrast for white and light overlaid text, functioning well as a background in dark-mode and header contexts
- India Green qualifies for normal body text and all larger sizes (AA).
India Green's WCAG profile makes it a compliant choice for most text applications.
India Green in Industry: Branding, Design & Market Applications
India Green (#138808) is most at home in industries where growth, nature, health, and balance are key brand values. Its deep quality makes it particularly effective in Healthcare & Wellness contexts, where the vivid saturation signals balance at exactly the right register.
- Healthcare & Wellness: Green's association with health, nature, and healing makes it the second-most-common color in healthcare branding (after blue). It signals vitality, recovery, and natural wellness without the clinical coldness of pure white or blue. (examples: CVS Health, Mayo Clinic, Kaiser Permanente) Works best in teal-green and sage variations for digital health products; more saturated greens suit fitness and sports medicine.
- Finance & Banking: In Western markets, the green-money association is deeply embedded. Financial institutions use dark, sophisticated greens to communicate growth, prosperity, and fiduciary reliability. It's equally effective for positive portfolio indicators and "go" confirmation states in trading UIs. (examples: Capital One, PayPal, Visa) Dark greens with gold accents signal premium financial services; bright greens in fintech apps signal growth metrics.
- Sustainability & Organic: Green is the categorical color of environmental consciousness. Sustainability brands, organic food labels, and clean-energy companies use it as an immediate, unambiguous signal of ecological values and natural origin. (examples: Patagonia, Allbirds, Grove Collaborative) The challenge is differentiation—nearly every sustainability brand uses green, so typography, illustration style, and specific tone matter more.
- Brand positioning: India Green is best suited for brands projecting health, sustainability, growth. Categories outside this positioning—warning or danger contexts (except for safety signs)—tend to see weaker results.
- Adjacent applications: Beyond primary industries, India Green works effectively in success states, approval indicators, sustainability branding—contexts where balance serves a secondary but reinforcing role.
The industries where India Green performs best are those where the audience expects balance. Build brand strategy around this alignment, not against it.
Accessibility & Design Guides
Frequently Asked Questions
- What is the hex code for India Green? ▾
- The hex code for India Green is #138808. Its RGB values are rgb(19, 136, 8) and its HSL values are hsl(115, 89%, 28%).
- What does India Green mean in design? ▾
- Green occupies the center of the visible spectrum where the eye is most sensitive, making it the easiest color to process — literally restful for the eye. Green's associations with nature, growth, and fresh produce are deeply biological, rooted in the evolutionary advantage of finding food. In finance, "going green" means profit. In design, green signals health, sustainability, and natural ingredients. Darker greens evoke prestige and reliability; lighter greens feel fresh and energetic; blue-greens feel sophisticated and trustworthy. Green is uniquely cross-cultural in positive associations, though it represents environmental risk in some financial contexts. Its deeper, richer tone gives it gravitas and sophistication, making it well-suited for primary brand colors, typography, and contexts where authority matters.
- Is India Green WCAG accessible? ▾
- India Green (#138808) passes WCAG AA on white with a 4.61:1 contrast ratio. Its overall accessibility score is 54/100.
- What colors go well with India Green? ▾
- India Green pairs well with its complementary color Midnight Purple (#4B0150). Analogous colors like Green Yellow and Tea Green also work harmoniously. Check the Color Harmonies section above for the full palette.
- What is India Green used for? ▾
- India Green is commonly used for: Financial services and investment platforms; Health, wellness, and organic food brands; Environmental and sustainability organizations; Pharmaceutical and medical products; Agriculture and farming brands.
- What are the CSS and Tailwind values for India Green? ▾
- In CSS, use `color: #138808` or `background-color: #138808`. The CSS custom property is `--color-india-green: #138808`. In Tailwind CSS, use the arbitrary value class `bg-[#138808]` for backgrounds or `text-[#138808]` for text.