Tints & Shades
50
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Scale from white (50) through Moccasin (500) to black (900), interpolated in Lab color space.
Color Values
- HEX
- #FFE4B5
- RGB
- rgb(255, 228, 181)
- HSL
- hsl(38, 100%, 85%)
- OKLCH
- oklch(0.93 0.068 81)
- CMYK
- cmyk(0%, 11%, 29%, 0%)
--color-moccasinbg-[#FFE4B5]Accessibility
Score: 48/100On White (#FFF)
1.23:1
On Black (#000)
17.02:1
On Light Gray (#F5F5F5)
1.13:1
Best text color on this background:
Design Applications
background-color: #FFE4B5
color: #FFE4B5
bg-[#FFE4B5] text-[#000000]
border-left: 4px solid #FFE4B5
Color Harmonies
Complementary
Cornflower Blue
#6495ED
Split-Complementary
Similar Colors
Color Meaning & Psychology
Brown is the color of earth, wood, and food — the most organic color in the spectrum. It conveys honesty, dependability, and unpretentiousness. Unlike the engineered precision of black, brown's warmth feels handmade and authentic. Coffee culture has made brown aspirational in ways it never was in the 20th century; the smell and warmth of a coffee shop is inseparable from its brown palette. Darker, richer browns signal luxury craft — leather, walnut, dark chocolate. Lighter sandy browns feel outdoor, regional, and approachable. Brown's weakness is its association with dirt and decay in medical contexts, where it is largely avoided. As a very light tint, it carries the lightness and openness of its hue family while remaining gentle enough for backgrounds, subtle highlights, and delicate UI elements.
Industry Usage
Common contexts and industries where Moccasin is applied in professional design.
- Coffee shops and specialty beverage brands
- Chocolate and premium confectionery
- Outdoor gear and hiking equipment
- Furniture and home furnishing brands
- Craft beer and artisanal food products
- Leather goods and accessories
- Organic and natural food products
- Heritage and classic whiskey/spirits brands
Accessibility Considerations
Normal Text
Fails AA
4.5:1 minimum required
Large Text
Fails AA Large
3:1 minimum required
UI Components
Check contrast
3:1 for non-text UI
Moccasin is a light color. Use black (#000000) text on top of it for maximum readability (17.02:1). Avoid white text on this background.
CSS & Code Examples
Background
background-color: #FFE4B5;Text
color: #FFE4B5;Border
border: 2px solid #FFE4B5;Box Shadow
box-shadow: 0 4px 20px #FFE4B540;Gradient
background: linear-gradient(135deg, #FFE4B5, #ffffe7);Tailwind-style
--color-moccasin: #FFE4B5;Tailwind CSS Utilities
Use arbitrary value syntax in Tailwind CSS to apply Moccasin without a custom config.
Background
bg-[#FFE4B5]Text
text-[#FFE4B5]Border
border-[#FFE4B5]Ring
ring-[#FFE4B5]Fill
fill-[#FFE4B5]From (gradient)
from-[#FFE4B5]Via (gradient)
via-[#FFE4B5]To (gradient)
to-[#FFE4B5]Design Tokens
Ready-to-use Moccasin design token in CSS custom properties, SCSS, Tailwind v3/v4, and JSON formats.
CSS Custom Properties
:root {
--color-moccasin: #FFE4B5;
--color-moccasin-rgb: 255, 228, 181;
--color-moccasin-hsl: 38, 100%, 85%;
}SCSS Variables
$color-moccasin: #FFE4B5; $color-moccasin-rgb: 255, 228, 181; $color-moccasin-hsl: 38, 100%, 85%;
Tailwind v3 Config
// tailwind.config.js
module.exports = {
theme: {
extend: {
colors: {
'moccasin': '#FFE4B5',
},
},
},
};Tailwind v4 (@theme)
/* tailwind.css */
@theme {
--color-moccasin: #FFE4B5;
}JSON Design Token (W3C format)
{
"moccasin": {
"value": "#FFE4B5",
"type": "color",
"description": "Moccasin — #FFE4B5"
}
}More brown colors
View all →What Does Moccasin Mean? Color Psychology & Cultural Symbolism
Color psychology research consistently places brown as the most "trustworthy" of the warm tones—not because it demands attention like red or commands authority like navy, but because it simply asks to be believed. Moccasin's pale quality makes stability its natural register.
- Across color psychology research, brown consistently tests high for "authenticity" associations, making Moccasin a reliable vehicle for stability in cross-demographic audiences.
- Brand designers draw on brown-family tones to project naturalness and warmth—values that Moccasin communicates in a pale key.
- At 100% saturation, Moccasin reads as vivid—Richer, more saturated terracottas and warm siennas carry a Mediterranean, artisanal energy—earthy but vibrant, associated with ceramic crafts and sun-baked landscapes.
- Moccasin's pale lightness (85%) shifts its psychological register: Tan, beige, and light khaki are neutral-warm tones that function almost as warm whites—versatile, timeless, and excellent as background colors in earthy design systems.
The brands that use Moccasin well are the ones that understand that authenticity can't be faked—it can only be matched by colors that embody it.
How to Use Moccasin in Design: Applications, Pairings & Best Practices
Brands reaching for authenticity and craft frequently choose Moccasin over other options precisely because it doesn't try to be clever. It simply is what it is—warm, honest, and materially grounded.
- Avoid: technology products, clinical healthcare, and anything that needs to project cleanliness or digital precision.
- Color harmonies: Moccasin's complementary color creates a high-energy split ideal for promotional design; its analogous palette (±30° hue) builds cohesive, monochromatic sophistication.
- Proportional use: Moccasin's vivid saturation (100%) means small applications—accents, highlights, icons—deliver maximum impact without visual fatigue. Reserve large-scale use for intentional brand moments.
- Moccasin creates strong legibility with black text overlays (17.0:1 contrast ratio), making it a reliable background or surface color in design systems
- Typography: Moccasin as text requires a dark background; its 85% lightness means it provides 1.2:1 contrast on white, not meeting WCAG AA.
The brands that use Moccasin well are the ones that understand that authenticity can't be faked—it can only be matched by colors that embody it.
Moccasin Accessibility: WCAG Contrast Ratios, Color Blindness & Inclusive Design
Moccasin (#FFE4B5) achieves a 17.02:1 contrast ratio with black text, surpassing the WCAG 2.1 AAA threshold of 7:1. This exceptional contrast qualifies it for body text, UI components at any size, and all accessibility-sensitive interface contexts. Relative luminance: 80.1%.
- As text on white (#FFFFFF): 1.23:1 — Fail
- As text on black (#000000): 17.02:1 — AAA ✓
- Best text color on Moccasin background: Black (#000000) at 17.02:1
- WCAG 2.1 luminance: 80.1% — high-luminance (near-white)—it provides excellent readability for dark text overlays and integrates naturally into light design systems
- Moccasin qualifies for all text sizes including small body copy (AAA).
- Color blindness consideration: protanopia and deuteranopia (red-green color blindness, ~8% of males) may affect how brown-family colors are distinguished from greens and browns. For critical UI states, supplement color alone with shape, label, or pattern cues.
For production use, test Moccasin against your specific background colors rather than assuming #FFFFFF or #000000 performance translates. Surrounding colors alter perceived contrast.
Moccasin in Industry: Branding, Design & Market Applications
Moccasin's brand positioning falls squarely in the territory of earthiness, stability, warmth, and authenticity. Industry data supports its strongest performance in food & beverage, outdoor & lifestyle, coffee categories, where the vivid saturation calibrates the message at a pale, considered level.
- Food & Beverage: Brown's associations with coffee, chocolate, bread, and wood-fire cooking make it indispensable for food brands that want to project artisanal quality, warmth, and natural origin. The color does the work of suggesting handmade, slow-craft processes before a single word is read. (examples: Whole Foods, Trader Joe's, Blue Bottle Coffee) Light browns work for dairy and bakery; dark browns for coffee, chocolate, and premium spirits.
- Outdoor & Lifestyle: Outdoor, hiking, and adventure brands use brown as an earth tone that grounds the product in natural environments. Combined with forest greens and slate grays, it creates a palette language of terrain, durability, and wilderness competence. (examples: Yeti, Arc'teryx, Patagonia) Brown leather and canvas associations make it particularly effective for gear, footwear, and heritage outdoor brands.
- Craft & Artisanal: The craft movement across food, beer, candles, and home goods has made brown its unofficial color—it signals hand-made, small-batch, locally-sourced, and premium-for-a-reason. Any product that wants to claim artisanal credentials benefits from earthy, brown-anchored packaging. Kraft paper brown in particular has become synonymous with sustainable, artisanal packaging.
- Brand positioning: Moccasin is best suited for brands projecting authenticity, craftsmanship, reliability. Categories outside this positioning—technology products—tend to see weaker results.
- Adjacent applications: Beyond primary industries, Moccasin works effectively in coffee and chocolate brands, craft beer packaging, outdoor gear—contexts where earthiness serves a secondary but reinforcing role.
For marketers and brand strategists, Moccasin is a commitment to earthiness, stability, warmth, and authenticity. Match it with industries that make that promise and it will pay dividends consistently.
Accessibility & Design Guides
Frequently Asked Questions
- What is the hex code for Moccasin? ▾
- The hex code for Moccasin is #FFE4B5. Its RGB values are rgb(255, 228, 181) and its HSL values are hsl(38, 100%, 85%).
- What does Moccasin mean in design? ▾
- Brown is the color of earth, wood, and food — the most organic color in the spectrum. It conveys honesty, dependability, and unpretentiousness. Unlike the engineered precision of black, brown's warmth feels handmade and authentic. Coffee culture has made brown aspirational in ways it never was in the 20th century; the smell and warmth of a coffee shop is inseparable from its brown palette. Darker, richer browns signal luxury craft — leather, walnut, dark chocolate. Lighter sandy browns feel outdoor, regional, and approachable. Brown's weakness is its association with dirt and decay in medical contexts, where it is largely avoided. As a very light tint, it carries the lightness and openness of its hue family while remaining gentle enough for backgrounds, subtle highlights, and delicate UI elements.
- Is Moccasin WCAG accessible? ▾
- Moccasin (#FFE4B5) does not pass WCAG AA on white (1.23:1 ratio). Use it on dark backgrounds where it achieves 17.02:1. Its overall accessibility score is 48/100.
- What colors go well with Moccasin? ▾
- Moccasin pairs well with its complementary color Cornflower Blue (#6495ED). Analogous colors like Jasper and Apricot also work harmoniously. Check the Color Harmonies section above for the full palette.
- What is Moccasin used for? ▾
- Moccasin is commonly used for: Coffee shops and specialty beverage brands; Chocolate and premium confectionery; Outdoor gear and hiking equipment; Furniture and home furnishing brands; Craft beer and artisanal food products.
- What are the CSS and Tailwind values for Moccasin? ▾
- In CSS, use `color: #FFE4B5` or `background-color: #FFE4B5`. The CSS custom property is `--color-moccasin: #FFE4B5`. In Tailwind CSS, use the arbitrary value class `bg-[#FFE4B5]` for backgrounds or `text-[#FFE4B5]` for text.