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Prussian Blue

#003153·blue family·WCAG AAA

Tints & Shades

50

100

200

300

400

500

600

700

800

900

Scale from white (50) through Prussian Blue (500) to black (900), interpolated in Lab color space.

Color Values

HEX
#003153
RGB
rgb(0, 49, 83)
HSL
hsl(205, 100%, 16%)
OKLCH
oklch(0.303 0.078 246)
CMYK
cmyk(100%, 41%, 0%, 67%)
Luminance:0.0282
CSS var:--color-prussian-blue
Tailwind:bg-[#003153]

Accessibility

Score: 96/100

On White (#FFF)

13.43:1

AAA

On Black (#000)

1.56:1

Fail

On Light Gray (#F5F5F5)

12.31:1

AAA

Best text color on this background:

white13.43:1
Open in Contrast Checker →

Design Applications

Background

background-color: #003153

Text Color

color: #003153

bg-[#003153] text-[#FFFFFF]

Accent border card component

border-left: 4px solid #003153

Color Meaning & Psychology

Blue is the world's most universally preferred color across cultures. It slows respiration, lowers blood pressure, and promotes calm — the physiological opposite of red. Blue's associations with sky and water make it feel limitless, trustworthy, and reliable. In corporate design, blue dominates banking, insurance, healthcare, and technology precisely because it communicates stability. Dark navy conveys authority and tradition; royal blues suggest quality and aspiration; sky blues feel open and optimistic; teal bridges trust with modernity. The primary limitation of blue is food — it suppresses appetite, with almost no naturally blue foods existing in nature. Its very dark, near-black depth creates dramatic intensity — maximally contrastive, powerful, and reserved for focal design elements where other dark colors would disappear.

Industry Usage

Common contexts and industries where Prussian Blue is applied in professional design.

  • Banking, insurance, and financial institutions
  • Healthcare and medical device companies
  • Enterprise software and SaaS platforms
  • Government and public sector organizations
  • Airlines and aviation brands
  • Communication and social networking apps
  • Cybersecurity and data protection products
  • Pharmaceutical companies and clinical products

Accessibility Considerations

Normal Text

Passes AA

4.5:1 minimum required

Large Text

Passes AA Large

3:1 minimum required

UI Components

Meets 1.4.11

3:1 for non-text UI

Prussian Blue is a dark color. Use white (#FFFFFF) text on top of it for maximum readability (13.43:1). Avoid small black text on this background.

CSS & Code Examples

Background

background-color: #003153;

Text

color: #003153;

Border

border: 2px solid #003153;

Box Shadow

box-shadow: 0 4px 20px #00315340;

Gradient

background: linear-gradient(135deg, #003153, #385a80);

Tailwind-style

--color-prussian-blue: #003153;

Tailwind CSS Utilities

Use arbitrary value syntax in Tailwind CSS to apply Prussian Blue without a custom config.

Background

bg-[#003153]

Text

text-[#003153]

Border

border-[#003153]

Ring

ring-[#003153]

Fill

fill-[#003153]

From (gradient)

from-[#003153]

Via (gradient)

via-[#003153]

To (gradient)

to-[#003153]

Design Tokens

Ready-to-use Prussian Blue design token in CSS custom properties, SCSS, Tailwind v3/v4, and JSON formats.

CSS Custom Properties

:root {
  --color-prussian-blue: #003153;
  --color-prussian-blue-rgb: 0, 49, 83;
  --color-prussian-blue-hsl: 205, 100%, 16%;
}

SCSS Variables

$color-prussian-blue: #003153;
$color-prussian-blue-rgb: 0, 49, 83;
$color-prussian-blue-hsl: 205, 100%, 16%;

Tailwind v3 Config

// tailwind.config.js
module.exports = {
  theme: {
    extend: {
      colors: {
        'prussian-blue': '#003153',
      },
    },
  },
};

Tailwind v4 (@theme)

/* tailwind.css */
@theme {
  --color-prussian-blue: #003153;
}

JSON Design Token (W3C format)

{
  "prussian-blue": {
    "value": "#003153",
    "type": "color",
    "description": "Prussian Blue — #003153"
  }
}

What Does Prussian Blue Mean? Color Psychology & Cultural Symbolism

Where red demands action and green signals approval, blue invites consideration. Prussian Blue (#003153) operates in this reflective register—its dark character at 16% lightness creating space for reliability to develop gradually rather than announce itself.

  • Blue is the most universally trusted color in Western design—associated with authority (government, police, corporate), intelligence (universities, technology), and emotional calm (water, sky). It's the dominant color in corporate branding precisely because it creates immediate credibility.
  • In Chinese tradition, blue represents immortality and the heavens, associated with the element of wood and spring vitality. In many Islamic cultures, blue offers protection from evil (the "evil eye" tradition), and in Indian traditions it's associated with divinity (Krishna).
  • Prussian Blue's dark lightness (16%) shifts its psychological register: Navy and deep blues project gravitas, authority, and executive-level trust—the dominant choice for financial services, law firms, and premium B2B brands.
  • At 100% saturation, Prussian Blue reads as vivid—Electric and royal blues are modern, confident, and digitally native—they signal tech-forward positioning and work well for startups challenging traditional industries.

In a world of visual noise, Prussian Blue earns attention through steadiness. Use it where you need to be believed.

How to Use Prussian Blue in Design: Applications, Pairings & Best Practices

Prussian Blue's accessibility profile makes it one of the more designer-friendly choices in the warm-cool spectrum. Its dark quality at 16% lightness typically produces workable contrast ratios for both text and UI applications.

  • UI components: primary brand color, link color, interactive states—Prussian Blue performs reliably in all these roles with its dark tonal character.
  • Brand & identity: corporate identity, banking and finance UIs, healthcare platforms—contexts where Prussian Blue's vivid quality creates the right register.
  • Typography: Prussian Blue works as a background behind white text but requires careful sizing—test at intended heading and body sizes before finalizing.
  • As a dark tone, Prussian Blue creates maximum contrast with white and light neutrals—excellent for creating premium dark-mode sections, bold headers, and high-drama brand moments
  • Proportional use: Prussian Blue's vivid saturation (100%) means small applications—accents, highlights, icons—deliver maximum impact without visual fatigue. Reserve large-scale use for intentional brand moments.

In a world of visual noise, Prussian Blue earns attention through steadiness. Use it where you need to be believed.

Prussian Blue Accessibility: WCAG Contrast Ratios, Color Blindness & Inclusive Design

Prussian Blue (#003153) achieves a 13.43:1 contrast ratio with white text, surpassing the WCAG 2.1 AAA threshold of 7:1. This exceptional contrast qualifies it for body text, UI components at any size, and all accessibility-sensitive interface contexts. Relative luminance: 2.8%.

  • As text on white (#FFFFFF): 13.43:1 — AAA ✓
  • As text on black (#000000): 1.56:1 — Fail
  • Best text color on Prussian Blue background: White (#FFFFFF) at 13.43:1
  • WCAG 2.1 luminance: 2.8% — low luminance (dark)—it provides strong contrast for white and light overlaid text, functioning well as a background in dark-mode and header contexts
  • Prussian Blue qualifies for all text sizes including small body copy (AAA).
  • Color blindness consideration: tritanopia (blue-yellow color blindness, ~0.003% of population) may affect how this color reads. While rare, for maximum accessibility supplement color signals with text or icon indicators in critical states.

Prussian Blue's WCAG profile makes it a compliant choice for most text applications.

Prussian Blue in Industry: Branding, Design & Market Applications

Across industry research, blue-family tones consistently outperform competitors in categories built on trust, reliability, calm, and professionalism. Prussian Blue is a dark expression of this advantage—best positioned in Finance & Banking and adjacent markets.

  • Finance & Banking: Blue is the most trusted color in financial services—a global design convention built over decades. It signals fiduciary reliability, stability, and the conservative stewardship that depositors and investors need to feel comfortable transferring wealth. (examples: JPMorgan Chase, Goldman Sachs, Visa) Dark navy communicates established tradition; mid-tone blues suggest accessible, modern banking. Avoid pure bright blue for legacy institutions.
  • Technology: Technology brands use blue to communicate intelligence, reliability, and forward-thinking professionalism. From legacy enterprise software to consumer apps, blue provides a neutral credibility that scales across markets and cultures. (examples: Notion, Slack, Salesforce) Varying the tone of blue is how tech brands differentiate: sky blue for friendliness (consumer apps), royal blue for confidence (productivity tools), navy for enterprise seriousness.
  • Healthcare: Healthcare's use of blue is a trust transfer from corporate credibility to clinical reliability. Patients associate blue with cleanliness, precision, and medical competence—making it the second most common healthcare color after white. (examples: CVS Health, Mayo Clinic, Kaiser Permanente) Teal-blue works particularly well for health tech and telemedicine, balancing clinical trust with digital accessibility.
  • Brand positioning: Prussian Blue is best suited for brands projecting stability, competence, professionalism. Categories outside this positioning—food contexts where it suppresses appetite (the only major color with no natural blue foods)—tend to see weaker results.
  • Adjacent applications: Beyond primary industries, Prussian Blue works effectively in trust-critical applications, government services, B2B software—contexts where calm serves a secondary but reinforcing role.

Prussian Blue earns its strongest ROI in industries where trust and recognition compound over time: Finance & Banking, Technology, Healthcare. Use it to build the kind of brand recognition that decades reinforce.

Frequently Asked Questions

What is the hex code for Prussian Blue?
The hex code for Prussian Blue is #003153. Its RGB values are rgb(0, 49, 83) and its HSL values are hsl(205, 100%, 16%).
What does Prussian Blue mean in design?
Blue is the world's most universally preferred color across cultures. It slows respiration, lowers blood pressure, and promotes calm — the physiological opposite of red. Blue's associations with sky and water make it feel limitless, trustworthy, and reliable. In corporate design, blue dominates banking, insurance, healthcare, and technology precisely because it communicates stability. Dark navy conveys authority and tradition; royal blues suggest quality and aspiration; sky blues feel open and optimistic; teal bridges trust with modernity. The primary limitation of blue is food — it suppresses appetite, with almost no naturally blue foods existing in nature. Its very dark, near-black depth creates dramatic intensity — maximally contrastive, powerful, and reserved for focal design elements where other dark colors would disappear.
Is Prussian Blue WCAG accessible?
Prussian Blue (#003153) passes WCAG AAA on white with a 13.43:1 contrast ratio. Its overall accessibility score is 96/100.
What colors go well with Prussian Blue?
Prussian Blue pairs well with its complementary color Coffee (#6F4E37). Analogous colors like Tiffany Cyan and Sky Cyan also work harmoniously. Check the Color Harmonies section above for the full palette.
What is Prussian Blue used for?
Prussian Blue is commonly used for: Banking, insurance, and financial institutions; Healthcare and medical device companies; Enterprise software and SaaS platforms; Government and public sector organizations; Airlines and aviation brands.
What are the CSS and Tailwind values for Prussian Blue?
In CSS, use `color: #003153` or `background-color: #003153`. The CSS custom property is `--color-prussian-blue: #003153`. In Tailwind CSS, use the arbitrary value class `bg-[#003153]` for backgrounds or `text-[#003153]` for text.