Tints & Shades
50
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Scale from white (50) through Navy Blue (500) to black (900), interpolated in Lab color space.
Color Values
- HEX
- #001F5B
- RGB
- rgb(0, 31, 91)
- HSL
- hsl(220, 100%, 18%)
- OKLCH
- oklch(0.265 0.114 261)
- CMYK
- cmyk(100%, 66%, 0%, 64%)
--color-navy-bluebg-[#001F5B]Accessibility
Score: 96/100On White (#FFF)
15.59:1
On Black (#000)
1.35:1
On Light Gray (#F5F5F5)
14.3:1
Best text color on this background:
Design Applications
background-color: #001F5B
color: #001F5B
bg-[#001F5B] text-[#FFFFFF]
border-left: 4px solid #001F5B
Color Harmonies
Complementary
Old Lace
#FDF5E6
Split-Complementary
Similar Colors
Color Meaning & Psychology
Navy blue communicates mastery, reliability, and understated sophistication. Worn by naval officers, adopted by investment banks, and used as the base of the American flag, it carries centuries of institutional gravity. In digital design, navy as a primary color signals a product you can trust with important things.
Industry Usage
Common contexts and industries where Navy Blue is applied in professional design.
- Corporate identity for established institutions
- Banking and insurance brand systems
- Formal and professional attire
- Government agency communications
- Aviation and aerospace safety standards
- Academic publishing and educational materials
Accessibility Considerations
Normal Text
Passes AA
4.5:1 minimum required
Large Text
Passes AA Large
3:1 minimum required
UI Components
Meets 1.4.11
3:1 for non-text UI
Navy Blue is a dark color. Use white (#FFFFFF) text on top of it for maximum readability (15.59:1). Avoid small black text on this background.
CSS & Code Examples
Background
background-color: #001F5B;Text
color: #001F5B;Border
border: 2px solid #001F5B;Box Shadow
box-shadow: 0 4px 20px #001F5B40;Gradient
background: linear-gradient(135deg, #001F5B, #3c4689);Tailwind-style
--color-navy-blue: #001F5B;Tailwind CSS Utilities
Use arbitrary value syntax in Tailwind CSS to apply Navy Blue without a custom config.
Background
bg-[#001F5B]Text
text-[#001F5B]Border
border-[#001F5B]Ring
ring-[#001F5B]Fill
fill-[#001F5B]From (gradient)
from-[#001F5B]Via (gradient)
via-[#001F5B]To (gradient)
to-[#001F5B]Design Tokens
Ready-to-use Navy Blue design token in CSS custom properties, SCSS, Tailwind v3/v4, and JSON formats.
CSS Custom Properties
:root {
--color-navy-blue: #001F5B;
--color-navy-blue-rgb: 0, 31, 91;
--color-navy-blue-hsl: 220, 100%, 18%;
}SCSS Variables
$color-navy-blue: #001F5B; $color-navy-blue-rgb: 0, 31, 91; $color-navy-blue-hsl: 220, 100%, 18%;
Tailwind v3 Config
// tailwind.config.js
module.exports = {
theme: {
extend: {
colors: {
'navy-blue': '#001F5B',
},
},
},
};Tailwind v4 (@theme)
/* tailwind.css */
@theme {
--color-navy-blue: #001F5B;
}JSON Design Token (W3C format)
{
"navy-blue": {
"value": "#001F5B",
"type": "color",
"description": "Navy Blue — #001F5B"
}
}More blue colors
View all →What Does Navy Blue Mean? Color Psychology & Cultural Symbolism
Blue is the world's most preferred color across gender, age, and culture—a distinction that reflects its deep psychological function. Navy Blue (#001F5B) distills this heritage into professionalism: a quality the human brain processes as fundamentally safe, competent, and reliable.
- Across color psychology research, blue consistently tests high for "trustworthiness" associations, making Navy Blue a reliable vehicle for professionalism in cross-demographic audiences.
- Brand designers draw on blue-family tones to project stability and competence—values that Navy Blue communicates in a dark key.
- At 100% saturation, Navy Blue reads as vivid—Electric and royal blues are modern, confident, and digitally native—they signal tech-forward positioning and work well for startups challenging traditional industries.
- Navy Blue's dark lightness (18%) shifts its psychological register: Navy and deep blues project gravitas, authority, and executive-level trust—the dominant choice for financial services, law firms, and premium B2B brands.
In a world of visual noise, Navy Blue earns attention through steadiness. Use it where you need to be believed.
How to Use Navy Blue in Design: Applications, Pairings & Best Practices
Navy Blue's accessibility profile makes it one of the more designer-friendly choices in the warm-cool spectrum. Its dark quality at 18% lightness typically produces workable contrast ratios for both text and UI applications.
- Avoid: food contexts where it suppresses appetite (the only major color with no natural blue foods), extreme urgency signals, and applications targeting very young children where warmer colors perform better.
- Color harmonies: Navy Blue's complementary color creates a high-energy split ideal for promotional design; its analogous palette (±30° hue) builds cohesive, monochromatic sophistication.
- Proportional use: Navy Blue's vivid saturation (100%) means small applications—accents, highlights, icons—deliver maximum impact without visual fatigue. Reserve large-scale use for intentional brand moments.
- As a dark tone, Navy Blue creates maximum contrast with white and light neutrals—excellent for creating premium dark-mode sections, bold headers, and high-drama brand moments
- Typography: Navy Blue works as a background behind white text but requires careful sizing—test at intended heading and body sizes before finalizing.
In a world of visual noise, Navy Blue earns attention through steadiness. Use it where you need to be believed.
Navy Blue Accessibility: WCAG Contrast Ratios, Color Blindness & Inclusive Design
Navy Blue (#001F5B) achieves a 15.59:1 contrast ratio with white text, surpassing the WCAG 2.1 AAA threshold of 7:1. This exceptional contrast qualifies it for body text, UI components at any size, and all accessibility-sensitive interface contexts. Relative luminance: 1.7%.
- As text on white (#FFFFFF): 15.59:1 — AAA ✓
- As text on black (#000000): 1.35:1 — Fail
- Best text color on Navy Blue background: White (#FFFFFF) at 15.59:1
- WCAG 2.1 luminance: 1.7% — low luminance (dark)—it provides strong contrast for white and light overlaid text, functioning well as a background in dark-mode and header contexts
- Navy Blue qualifies for all text sizes including small body copy (AAA).
- Color blindness consideration: tritanopia (blue-yellow color blindness, ~0.003% of population) may affect how this color reads. While rare, for maximum accessibility supplement color signals with text or icon indicators in critical states.
Navy Blue's WCAG profile makes it a compliant choice for most text applications.
Navy Blue in Industry: Branding, Design & Market Applications
Navy Blue (#001F5B) is most at home in industries where trust, reliability, calm, and professionalism are key brand values. Its dark quality makes it particularly effective in Finance & Banking contexts, where the vivid saturation signals calm at exactly the right register.
- Finance & Banking: Blue is the most trusted color in financial services—a global design convention built over decades. It signals fiduciary reliability, stability, and the conservative stewardship that depositors and investors need to feel comfortable transferring wealth. (examples: JPMorgan Chase, Goldman Sachs, Visa) Dark navy communicates established tradition; mid-tone blues suggest accessible, modern banking. Avoid pure bright blue for legacy institutions.
- Technology: Technology brands use blue to communicate intelligence, reliability, and forward-thinking professionalism. From legacy enterprise software to consumer apps, blue provides a neutral credibility that scales across markets and cultures. (examples: Notion, Slack, Salesforce) Varying the tone of blue is how tech brands differentiate: sky blue for friendliness (consumer apps), royal blue for confidence (productivity tools), navy for enterprise seriousness.
- Healthcare: Healthcare's use of blue is a trust transfer from corporate credibility to clinical reliability. Patients associate blue with cleanliness, precision, and medical competence—making it the second most common healthcare color after white. (examples: Headspace, One Medical, Kaiser Permanente) Teal-blue works particularly well for health tech and telemedicine, balancing clinical trust with digital accessibility.
- Brand positioning: Navy Blue is best suited for brands projecting trustworthiness, reliability, professionalism. Categories outside this positioning—food contexts where it suppresses appetite (the only major color with no natural blue foods)—tend to see weaker results.
- Adjacent applications: Beyond primary industries, Navy Blue works effectively in corporate identity, banking and finance UIs, healthcare platforms—contexts where calm serves a secondary but reinforcing role.
The industries where Navy Blue performs best are those where the audience expects calm. Build brand strategy around this alignment, not against it.
Accessibility & Design Guides
Frequently Asked Questions
- What is the hex code for Navy Blue? ▾
- The hex code for Navy Blue is #001F5B. Its RGB values are rgb(0, 31, 91) and its HSL values are hsl(220, 100%, 18%).
- What does Navy Blue mean in design? ▾
- Navy blue communicates mastery, reliability, and understated sophistication. Worn by naval officers, adopted by investment banks, and used as the base of the American flag, it carries centuries of institutional gravity. In digital design, navy as a primary color signals a product you can trust with important things.
- Is Navy Blue WCAG accessible? ▾
- Navy Blue (#001F5B) passes WCAG AAA on white with a 15.59:1 contrast ratio. Its overall accessibility score is 96/100.
- What colors go well with Navy Blue? ▾
- Navy Blue pairs well with its complementary color Old Lace (#FDF5E6). Analogous colors like Sky Cyan and Prussian Blue also work harmoniously. Check the Color Harmonies section above for the full palette.
- What is Navy Blue used for? ▾
- Navy Blue is commonly used for: Corporate identity for established institutions; Banking and insurance brand systems; Formal and professional attire; Government agency communications; Aviation and aerospace safety standards.
- What are the CSS and Tailwind values for Navy Blue? ▾
- In CSS, use `color: #001F5B` or `background-color: #001F5B`. The CSS custom property is `--color-navy-blue: #001F5B`. In Tailwind CSS, use the arbitrary value class `bg-[#001F5B]` for backgrounds or `text-[#001F5B]` for text.