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Salmon

#FA8072·red family·WCAG AAA

Tints & Shades

50

100

200

300

400

500

600

700

800

900

Scale from white (50) through Salmon (500) to black (900), interpolated in Lab color space.

Color Values

HEX
#FA8072
RGB
rgb(250, 128, 114)
HSL
hsl(6, 93%, 71%)
OKLCH
oklch(0.735 0.152 28)
CMYK
cmyk(0%, 49%, 54%, 2%)
Luminance:0.3698
CSS var:--color-salmon
Tailwind:bg-[#FA8072]

Accessibility

Score: 48/100

On White (#FFF)

2.5:1

Fail

On Black (#000)

8.4:1

AAA

On Light Gray (#F5F5F5)

2.29:1

Fail

Best text color on this background:

black8.40:1
Open in Contrast Checker →

Design Applications

Background

background-color: #FA8072

Text Color

color: #FA8072

bg-[#FA8072] text-[#000000]

Accent border card component

border-left: 4px solid #FA8072

Color Meaning & Psychology

Red is the most emotionally intense color in the spectrum. It stimulates the nervous system, accelerates respiration, and increases heart rate. Red commands attention through associations with blood, fire, danger, and passion — making it the dominant choice for warnings, calls-to-action, and brand identities that must stand out instantly. In food culture, red stimulates appetite. In romance, it signals desire. In sport, studies show red-clad competitors win more often. However, overuse creates aggression. The most effective red designs use it sparingly as a focal accent. Its lighter value makes it approachable and soft — suitable for backgrounds, secondary UI states, and contexts requiring the hue's character without full intensity.

Industry Usage

Common contexts and industries where Salmon is applied in professional design.

  • Emergency alerts and warning systems
  • Food and beverage brands (appetite stimulation)
  • Sports teams and athletic wear
  • Calls-to-action and "Buy Now" buttons
  • Pharmaceutical packaging for urgent medications
  • Entertainment and gaming brands
  • Automotive brands emphasizing power and performance
  • Retail sale and clearance signage

Accessibility Considerations

Normal Text

Fails AA

4.5:1 minimum required

Large Text

Fails AA Large

3:1 minimum required

UI Components

Check contrast

3:1 for non-text UI

Salmon is a light color. Use black (#000000) text on top of it for maximum readability (8.40:1). Avoid white text on this background.

CSS & Code Examples

Background

background-color: #FA8072;

Text

color: #FA8072;

Border

border: 2px solid #FA8072;

Box Shadow

box-shadow: 0 4px 20px #FA807240;

Gradient

background: linear-gradient(135deg, #FA8072, #ffb1a1);

Tailwind-style

--color-salmon: #FA8072;

Tailwind CSS Utilities

Use arbitrary value syntax in Tailwind CSS to apply Salmon without a custom config.

Background

bg-[#FA8072]

Text

text-[#FA8072]

Border

border-[#FA8072]

Ring

ring-[#FA8072]

Fill

fill-[#FA8072]

From (gradient)

from-[#FA8072]

Via (gradient)

via-[#FA8072]

To (gradient)

to-[#FA8072]

Design Tokens

Ready-to-use Salmon design token in CSS custom properties, SCSS, Tailwind v3/v4, and JSON formats.

CSS Custom Properties

:root {
  --color-salmon: #FA8072;
  --color-salmon-rgb: 250, 128, 114;
  --color-salmon-hsl: 6, 93%, 71%;
}

SCSS Variables

$color-salmon: #FA8072;
$color-salmon-rgb: 250, 128, 114;
$color-salmon-hsl: 6, 93%, 71%;

Tailwind v3 Config

// tailwind.config.js
module.exports = {
  theme: {
    extend: {
      colors: {
        'salmon': '#FA8072',
      },
    },
  },
};

Tailwind v4 (@theme)

/* tailwind.css */
@theme {
  --color-salmon: #FA8072;
}

JSON Design Token (W3C format)

{
  "salmon": {
    "value": "#FA8072",
    "type": "color",
    "description": "Salmon — #FA8072"
  }
}

What Does Salmon Mean? Color Psychology & Cultural Symbolism

Few colors carry as much cross-cultural psychological weight as the red family. Salmon channels this heritage—landing in the design spectrum as power, a quality equally present in a "Buy Now" button and a luxury fashion house's logo.

  • In Western cultures red denotes importance (red carpets), danger (stop signs), love (Valentine's Day), and financial loss ("in the red")—a dual symbolism of celebration and warning that designers leverage depending on context.
  • Across China, India, and much of Southeast Asia, red is the color of luck, prosperity, and celebration. It dominates weddings, Lunar New Year, and auspicious occasions, carrying exactly the opposite of its Western "danger" connotation.
  • Salmon's light lightness (71%) shifts its psychological register: Light rose and blush tones soften urgency into warmth and romance while retaining the family's inviting quality.
  • At 93% saturation, Salmon reads as vivid—Pure saturated reds are physiologically stimulating, triggering faster heart rate and heightened alertness—among the most attention-commanding tones in human visual perception.

Salmon earns its place in a palette by doing something specific. Deploy it with that purpose in mind and it will deliver.

How to Use Salmon in Design: Applications, Pairings & Best Practices

Print and packaging designers reach for Salmon when shelf visibility is critical. Red-family hues register first in complex visual environments, making them invaluable for products competing for attention at retail.

  • UI components: primary action buttons, error and destructive states, delete confirmations—Salmon performs reliably in all these roles with its light tonal character.
  • Brand & identity: call-to-action buttons, promotional banners, food packaging—contexts where Salmon's vivid quality creates the right register.
  • Typography: Salmon as text requires a dark background; its 71% lightness means it provides 2.5:1 contrast on white, not meeting WCAG AA.
  • Salmon creates strong legibility with black text overlays (8.4:1 contrast ratio), making it a reliable background or surface color in design systems
  • Proportional use: Salmon's vivid saturation (93%) means small applications—accents, highlights, icons—deliver maximum impact without visual fatigue. Reserve large-scale use for intentional brand moments.

Salmon earns its place in a palette by doing something specific. Deploy it with that purpose in mind and it will deliver.

Salmon Accessibility: WCAG Contrast Ratios, Color Blindness & Inclusive Design

Salmon (#FA8072) achieves a 8.40:1 contrast ratio with black text, surpassing the WCAG 2.1 AAA threshold of 7:1. This exceptional contrast qualifies it for body text, UI components at any size, and all accessibility-sensitive interface contexts. Relative luminance: 37.0%.

  • As text on white (#FFFFFF): 2.50:1 — Fail
  • As text on black (#000000): 8.40:1 — AAA ✓
  • Best text color on Salmon background: Black (#000000) at 8.40:1
  • WCAG 2.1 luminance: 37.0% — mid-range luminance—it sits in the transition zone where both dark and light text approaches require testing against the 4.5:1 WCAG threshold
  • Salmon qualifies for all text sizes including small body copy (AAA).
  • Color blindness consideration: protanopia and deuteranopia (red-green color blindness, ~8% of males) may affect how red-family colors are distinguished from greens and browns. For critical UI states, supplement color alone with shape, label, or pattern cues.

Salmon's WCAG profile makes it a compliant choice for most text applications.

Salmon in Industry: Branding, Design & Market Applications

Across industry research, red-family tones consistently outperform competitors in categories built on energy, passion, urgency, and power. Salmon is a light expression of this advantage—best positioned in Food & Beverage and adjacent markets.

  • Food & Beverage: Red stimulates appetite and accelerates purchase decisions. Fast food chains, hot sauce brands, and snack packaging use it deliberately because it increases caloric craving and speeds up decision-making at point of sale. (examples: Whole Foods, Trader Joe's, Blue Bottle Coffee) Avoid in fine dining or health-food contexts where a slower, more mindful experience is the goal.
  • Retail & E-commerce: The "red sale tag" is a globally conditioned retail convention. Red signals scarcity and urgency, making it the universal shorthand for clearance events, limited-time offers, and price callouts. (examples: Target, H&M, ASOS) Overuse exhausts the urgency signal—reserve it for genuinely time-limited promotions.
  • Sports & Entertainment: Red communicates competition, athletic energy, and tribal passion. From team jerseys to arena signage, it energizes crowds and aligns with the visceral intensity sports brands want to project. (examples: Disney+, Hulu, Netflix) Works best paired with black or white for maximum contrast and visual impact.
  • Brand positioning: Salmon is best suited for brands projecting energy, passion, importance. Categories outside this positioning—financial dashboards (loss association)—tend to see weaker results.
  • Adjacent applications: Beyond primary industries, Salmon works effectively in call-to-action buttons, promotional banners, food packaging—contexts where passion serves a secondary but reinforcing role.

Salmon earns its strongest ROI in industries where trust and recognition compound over time: Food & Beverage, Retail & E-commerce, Sports & Entertainment. Use it to build the kind of brand recognition that decades reinforce.

Frequently Asked Questions

What is the hex code for Salmon?
The hex code for Salmon is #FA8072. Its RGB values are rgb(250, 128, 114) and its HSL values are hsl(6, 93%, 71%).
What does Salmon mean in design?
Red is the most emotionally intense color in the spectrum. It stimulates the nervous system, accelerates respiration, and increases heart rate. Red commands attention through associations with blood, fire, danger, and passion — making it the dominant choice for warnings, calls-to-action, and brand identities that must stand out instantly. In food culture, red stimulates appetite. In romance, it signals desire. In sport, studies show red-clad competitors win more often. However, overuse creates aggression. The most effective red designs use it sparingly as a focal accent. Its lighter value makes it approachable and soft — suitable for backgrounds, secondary UI states, and contexts requiring the hue's character without full intensity.
Is Salmon WCAG accessible?
Salmon (#FA8072) does not pass WCAG AA on white (2.5:1 ratio). Use it on dark backgrounds where it achieves 8.4:1. Its overall accessibility score is 48/100.
What colors go well with Salmon?
Salmon pairs well with its complementary color Peacock Blue (#005F6A). Analogous colors like Carnation Pink and Light Pink also work harmoniously. Check the Color Harmonies section above for the full palette.
What is Salmon used for?
Salmon is commonly used for: Emergency alerts and warning systems; Food and beverage brands (appetite stimulation); Sports teams and athletic wear; Calls-to-action and "Buy Now" buttons; Pharmaceutical packaging for urgent medications.
What are the CSS and Tailwind values for Salmon?
In CSS, use `color: #FA8072` or `background-color: #FA8072`. The CSS custom property is `--color-salmon: #FA8072`. In Tailwind CSS, use the arbitrary value class `bg-[#FA8072]` for backgrounds or `text-[#FA8072]` for text.