Tints & Shades
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Scale from white (50) through Ube (500) to black (900), interpolated in Lab color space.
Color Values
- HEX
- #8878C3
- RGB
- rgb(136, 120, 195)
- HSL
- hsl(253, 38%, 62%)
- OKLCH
- oklch(0.618 0.112 293)
- CMYK
- cmyk(30%, 38%, 0%, 24%)
--color-ubebg-[#8878C3]Accessibility
Score: 39/100On White (#FFF)
3.8:1
On Black (#000)
5.52:1
On Light Gray (#F5F5F5)
3.49:1
Best text color on this background:
Design Applications
background-color: #8878C3
color: #8878C3
bg-[#8878C3] text-[#000000]
border-left: 4px solid #8878C3
Color Harmonies
Complementary
Peridot
#AACC44
Split-Complementary
Similar Colors
Color Meaning & Psychology
Purple was among the most expensive dyes in history — extracted from murex snails, requiring thousands to color a single garment. This scarcity created the enduring association with royalty, power, and luxury. Purple is rare in nature, which is why it feels special and mysterious. Red-purples feel passionate and romantic; blue-purples feel calm and contemplative; mid-purples feel creative and spiritual. Purple activates both warm (red) and cool (blue) emotional responses simultaneously, creating an ambiguity that different cultures interpret differently — wisdom in Asia, mourning in parts of Europe, magic in fantasy contexts, lavish excess in baroque design. At medium lightness, it is the most versatile tone of this hue family — readable as text on light backgrounds, yet vibrant enough as a visual accent.
Industry Usage
Common contexts and industries where Ube is applied in professional design.
- Luxury beauty and cosmetics brands
- Premium consumer products and packaging
- Spiritual, wellness, and meditation apps
- Creative agencies and design studios
- Entertainment and gaming (magic, fantasy)
- Anti-aging and prestige skincare
- Confectionery and indulgence brands
- Academic institutions emphasizing wisdom
Accessibility Considerations
Normal Text
Fails AA
4.5:1 minimum required
Large Text
Passes AA Large
3:1 minimum required
UI Components
Meets 1.4.11
3:1 for non-text UI
Ube is a light color. Use black (#000000) text on top of it for maximum readability (5.52:1). Avoid white text on this background.
CSS & Code Examples
Background
background-color: #8878C3;Text
color: #8878C3;Border
border: 2px solid #8878C3;Box Shadow
box-shadow: 0 4px 20px #8878C340;Gradient
background: linear-gradient(135deg, #8878C3, #b9a7f6);Tailwind-style
--color-ube: #8878C3;Tailwind CSS Utilities
Use arbitrary value syntax in Tailwind CSS to apply Ube without a custom config.
Background
bg-[#8878C3]Text
text-[#8878C3]Border
border-[#8878C3]Ring
ring-[#8878C3]Fill
fill-[#8878C3]From (gradient)
from-[#8878C3]Via (gradient)
via-[#8878C3]To (gradient)
to-[#8878C3]Design Tokens
Ready-to-use Ube design token in CSS custom properties, SCSS, Tailwind v3/v4, and JSON formats.
CSS Custom Properties
:root {
--color-ube: #8878C3;
--color-ube-rgb: 136, 120, 195;
--color-ube-hsl: 253, 38%, 62%;
}SCSS Variables
$color-ube: #8878C3; $color-ube-rgb: 136, 120, 195; $color-ube-hsl: 253, 38%, 62%;
Tailwind v3 Config
// tailwind.config.js
module.exports = {
theme: {
extend: {
colors: {
'ube': '#8878C3',
},
},
},
};Tailwind v4 (@theme)
/* tailwind.css */
@theme {
--color-ube: #8878C3;
}JSON Design Token (W3C format)
{
"ube": {
"value": "#8878C3",
"type": "color",
"description": "Ube — #8878C3"
}
}More purple colors
View all →What Does Ube Mean? Color Psychology & Cultural Symbolism
Purple's psychological power is historical and earned. For most of human civilization, true purple dye was rarer than gold—accessible only to royalty and clergy. Ube (#8878C3) inherits this heritage, reading as mystery not by accident but by the accumulated weight of thousands of years of cultural association.
- Across color psychology research, purple consistently tests high for "luxury" associations, making Ube a reliable vehicle for mystery in cross-demographic audiences.
- Brand designers draw on purple-family tones to project distinction and wisdom—values that Ube communicates in a mid-tone key.
- At 38% saturation, Ube reads as subdued—neither overwhelming nor passive, landing in the luxury, creativity, mystery, and wisdom zone with measured confidence.
- Ube's mid-tone lightness (62%) shifts its psychological register: a balanced mid-tone that embodies luxury, creativity, mystery, and wisdom at its most direct.
Ube earns its place in design the same way it earned it in history: through rarity, confidence, and the willingness to be extraordinary.
How to Use Ube in Design: Applications, Pairings & Best Practices
The design applications of Ube center on premium positioning. Whether in packaging, digital product, or brand identity, it signals that what's inside is worth more attention than the ordinary.
- Avoid: mainstream corporate environments where it reads as unconventional, food packaging (no natural purple vegetables beyond eggplant and berries), and mass-market consumer products where premium positioning is not intended.
- Color harmonies: Ube's complementary color creates a high-energy split ideal for promotional design; its analogous palette (±30° hue) builds cohesive, monochromatic sophistication.
- Proportional use: Ube's subdued quality means it scales well across proportions—from full-bleed backgrounds to single-pixel borders—making it an unusually versatile palette component.
- Ube creates strong legibility with black text overlays (5.5:1 contrast ratio), making it a reliable background or surface color in design systems
- Typography: Ube as text requires a dark background; its 62% lightness means it provides 3.8:1 contrast on white, not meeting WCAG AA.
Ube earns its place in design the same way it earned it in history: through rarity, confidence, and the willingness to be extraordinary.
Ube Accessibility: WCAG Contrast Ratios, Color Blindness & Inclusive Design
Ube (#8878C3) reaches 5.52:1 contrast with black text—meeting WCAG 2.1 AA minimum of 4.5:1 for normal text and 3:1 for large text. It clears standard production accessibility requirements. Relative luminance: 22.6%.
- As text on white (#FFFFFF): 3.80:1 — AA (large text only)
- As text on black (#000000): 5.52:1 — AA ✓
- Best text color on Ube background: Black (#000000) at 5.52:1
- WCAG 2.1 luminance: 22.6% — mid-range luminance—it sits in the transition zone where both dark and light text approaches require testing against the 4.5:1 WCAG threshold
- Ube qualifies for normal body text and all larger sizes (AA).
- Color blindness consideration: tritanopia (blue-yellow color blindness, ~0.003% of population) may affect how this color reads. While rare, for maximum accessibility supplement color signals with text or icon indicators in critical states.
Ube's WCAG profile makes it a compliant choice for most text applications.
Ube in Industry: Branding, Design & Market Applications
Across industry research, purple-family tones consistently outperform competitors in categories built on luxury, creativity, mystery, and wisdom. Ube is a mid-tone expression of this advantage—best positioned in Beauty & Cosmetics and adjacent markets.
- Beauty & Cosmetics: Purple is the second most common color in beauty branding, projecting luxury, femininity, and transformative aspiration. It signals that a product is special, premium, and designed for moments of indulgence. (examples: Glossier, Fenty Beauty, Rare Beauty) Lavender tones work for accessible beauty; deep violet and plum for luxury skincare and perfume.
- Creative & Agency Services: Creative studios, design agencies, and advertising firms use purple to signal imagination, unconventional thinking, and creative authority. It differentiates them from the blue-dominated corporate world while retaining enough gravitas to command respect. Works best when paired with a strong neutral (black, charcoal, or cream) to prevent it from reading as whimsical.
- Gaming & Entertainment: Purple dominates gaming, streaming, and digital entertainment branding because it signals the threshold between the ordinary world and an imaginative one. It's the color of portals, magic systems, and premium digital experiences. (examples: Spotify, Netflix, Hulu) Twitch's purple brand has made the color synonymous with live streaming culture—worth considering in adjacent spaces.
- Brand positioning: Ube is best suited for brands projecting distinction, wisdom, imagination. Categories outside this positioning—mainstream corporate environments where it reads as unconventional—tend to see weaker results.
- Adjacent applications: Beyond primary industries, Ube works effectively in cryptocurrency projects, gaming UIs, spiritual and wellness platforms—contexts where wisdom serves a secondary but reinforcing role.
Ube earns its strongest ROI in industries where trust and recognition compound over time: Beauty & Cosmetics, Creative & Agency Services, Gaming & Entertainment. Use it to build the kind of brand recognition that decades reinforce.
Accessibility & Design Guides
Frequently Asked Questions
- What is the hex code for Ube? ▾
- The hex code for Ube is #8878C3. Its RGB values are rgb(136, 120, 195) and its HSL values are hsl(253, 38%, 62%).
- What does Ube mean in design? ▾
- Purple was among the most expensive dyes in history — extracted from murex snails, requiring thousands to color a single garment. This scarcity created the enduring association with royalty, power, and luxury. Purple is rare in nature, which is why it feels special and mysterious. Red-purples feel passionate and romantic; blue-purples feel calm and contemplative; mid-purples feel creative and spiritual. Purple activates both warm (red) and cool (blue) emotional responses simultaneously, creating an ambiguity that different cultures interpret differently — wisdom in Asia, mourning in parts of Europe, magic in fantasy contexts, lavish excess in baroque design. At medium lightness, it is the most versatile tone of this hue family — readable as text on light backgrounds, yet vibrant enough as a visual accent.
- Is Ube WCAG accessible? ▾
- Ube (#8878C3) passes WCAG AA-large on white with a 3.8:1 contrast ratio. Its overall accessibility score is 39/100.
- What colors go well with Ube? ▾
- Ube pairs well with its complementary color Peridot (#AACC44). Analogous colors like Klein Blue and Tanzanite also work harmoniously. Check the Color Harmonies section above for the full palette.
- What is Ube used for? ▾
- Ube is commonly used for: Luxury beauty and cosmetics brands; Premium consumer products and packaging; Spiritual, wellness, and meditation apps; Creative agencies and design studios; Entertainment and gaming (magic, fantasy).
- What are the CSS and Tailwind values for Ube? ▾
- In CSS, use `color: #8878C3` or `background-color: #8878C3`. The CSS custom property is `--color-ube: #8878C3`. In Tailwind CSS, use the arbitrary value class `bg-[#8878C3]` for backgrounds or `text-[#8878C3]` for text.