Tints & Shades
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Scale from white (50) through Smoke (500) to black (900), interpolated in Lab color space.
Color Values
- HEX
- #738276
- RGB
- rgb(115, 130, 118)
- HSL
- hsl(132, 6%, 48%)
- OKLCH
- oklch(0.591 0.025 151)
- CMYK
- cmyk(12%, 0%, 9%, 49%)
--color-smokebg-[#738276]Accessibility
Score: 39/100On White (#FFF)
4.05:1
On Black (#000)
5.18:1
On Light Gray (#F5F5F5)
3.72:1
Best text color on this background:
Design Applications
background-color: #738276
color: #738276
bg-[#738276] text-[#000000]
border-left: 4px solid #738276
Color Harmonies
Similar Colors
Color Meaning & Psychology
Gray is the color of balance, intelligence, and maturity. Unlike black or white, gray makes no strong statement — it allows other design elements to speak. Light grays are versatile backgrounds that convey modernity and cleanliness; mid-grays feel sophisticated and professional; dark charcoals carry authority without the extremity of black. Gray's emotional neutrality has made it the dominant color of Apple's design language and most premium technology hardware. Cool grays (blue-tinted) feel modern and urban; warm grays (brown-tinted, often called "greige") feel approachable and cozy. Gray can feel dull and lifeless without colorful accents — context determines whether it reads as timeless or uninspired. Its near-neutral saturation gives it a versatile, subdued character that works as a sophisticated accent without dominating a composition.
Industry Usage
Common contexts and industries where Smoke is applied in professional design.
- Premium technology hardware and devices
- Architectural and interior design services
- Automotive brands emphasizing refinement
- Financial and professional services
- Typography and editorial design
- Industrial and engineering companies
- Minimalist fashion and luxury apparel
- Enterprise software UI neutral elements
Accessibility Considerations
Normal Text
Fails AA
4.5:1 minimum required
Large Text
Passes AA Large
3:1 minimum required
UI Components
Meets 1.4.11
3:1 for non-text UI
Smoke is a light color. Use black (#000000) text on top of it for maximum readability (5.18:1). Avoid white text on this background.
CSS & Code Examples
Background
background-color: #738276;Text
color: #738276;Border
border: 2px solid #738276;Box Shadow
box-shadow: 0 4px 20px #73827640;Gradient
background: linear-gradient(135deg, #738276, #a2b1a5);Tailwind-style
--color-smoke: #738276;Tailwind CSS Utilities
Use arbitrary value syntax in Tailwind CSS to apply Smoke without a custom config.
Background
bg-[#738276]Text
text-[#738276]Border
border-[#738276]Ring
ring-[#738276]Fill
fill-[#738276]From (gradient)
from-[#738276]Via (gradient)
via-[#738276]To (gradient)
to-[#738276]Design Tokens
Ready-to-use Smoke design token in CSS custom properties, SCSS, Tailwind v3/v4, and JSON formats.
CSS Custom Properties
:root {
--color-smoke: #738276;
--color-smoke-rgb: 115, 130, 118;
--color-smoke-hsl: 132, 6%, 48%;
}SCSS Variables
$color-smoke: #738276; $color-smoke-rgb: 115, 130, 118; $color-smoke-hsl: 132, 6%, 48%;
Tailwind v3 Config
// tailwind.config.js
module.exports = {
theme: {
extend: {
colors: {
'smoke': '#738276',
},
},
},
};Tailwind v4 (@theme)
/* tailwind.css */
@theme {
--color-smoke: #738276;
}JSON Design Token (W3C format)
{
"smoke": {
"value": "#738276",
"type": "color",
"description": "Smoke — #738276"
}
}More gray colors
View all →What Does Smoke Mean? Color Psychology & Cultural Symbolism
Smoke at #738276 is a statement of restraint in a spectrum of declarations. Gray-family tones project professionalism not by commanding attention but by organizing it—creating hierarchy, breathing space, and the visual silence that allows other elements to be seen clearly.
- Across color psychology research, gray consistently tests high for "professionalism" associations, making Smoke a reliable vehicle for professionalism in cross-demographic audiences.
- Brand designers draw on gray-family tones to project precision and reliability—values that Smoke communicates in a medium key.
- At 6% saturation, Smoke reads as neutral—All grays are inherently muted, but mid-tones in the 40-60% lightness range do the heaviest lifting in sophisticated design systems—providing contrast, hierarchy, and structure without ever competing with the palette's primary colors.
- Smoke's medium lightness (48%) shifts its psychological register: a balanced mid-tone that embodies neutrality, professionalism, sophistication, and balance at its most direct.
Smoke lets everything else be what it is. That generosity is its design superpower.
How to Use Smoke in Design: Applications, Pairings & Best Practices
Smoke is the backbone of professional design systems—the color that makes typography legible, spacing visible, and content hierarchy clear. Its neutrality is a feature, not a limitation.
- Avoid: color-forward consumer brands that need warmth and personality, children's products, and any context where emotional engagement is the primary goal.
- Color harmonies: Smoke's complementary color creates a high-energy split ideal for promotional design; its analogous palette (±30° hue) builds cohesive, monochromatic sophistication.
- Proportional use: Smoke's neutral quality means it scales well across proportions—from full-bleed backgrounds to single-pixel borders—making it an unusually versatile palette component.
- Smoke creates strong legibility with black text overlays (5.2:1 contrast ratio), making it a reliable background or surface color in design systems
- Typography: Smoke as text requires a dark background; its 48% lightness means it provides 4.0:1 contrast on white, not meeting WCAG AA.
Smoke lets everything else be what it is. That generosity is its design superpower.
Smoke Accessibility: WCAG Contrast Ratios, Color Blindness & Inclusive Design
Smoke (#738276) reaches 5.18:1 contrast with black text—meeting WCAG 2.1 AA minimum of 4.5:1 for normal text and 3:1 for large text. It clears standard production accessibility requirements. Relative luminance: 20.9%.
- As text on white (#FFFFFF): 4.05:1 — AA (large text only)
- As text on black (#000000): 5.18:1 — AA ✓
- Best text color on Smoke background: Black (#000000) at 5.18:1
- WCAG 2.1 luminance: 20.9% — mid-range luminance—it sits in the transition zone where both dark and light text approaches require testing against the 4.5:1 WCAG threshold
- Smoke qualifies for normal body text and all larger sizes (AA).
Always verify Smoke at its final intended size and weight using a real contrast checker—font weight and rendering environment affect perceived legibility beyond what raw ratios capture.
Smoke in Industry: Branding, Design & Market Applications
Across industry research, gray-family tones consistently outperform competitors in categories built on neutrality, professionalism, sophistication, and balance. Smoke is a medium expression of this advantage—best positioned in Technology and adjacent markets.
- Technology: Gray dominates technology UI design because it provides the neutral canvas on which colorful, dynamic interface elements perform. Apple's aluminum aesthetic established gray as the physical language of precision engineering, an association that has persisted across all of tech. (examples: Notion, Slack, Salesforce) Cool grays signal digital precision; warm grays feel more approachable and human—choice depends on product personality.
- Finance & Professional Services: Gray communicates the seriousness of people who manage important things—it's the suit of the professional world. Financial services, consulting, and legal firms use it to project competence, precision, and the absence of emotional noise. (examples: Capital One, PayPal, Visa) Dark charcoal is more authoritative than mid-gray for premium financial brands; lighter grays communicate approachable modernity.
- Luxury & Automotive: Luxury brands use sophisticated warm grays as an alternative to the expected black—it signals refinement, editorial taste, and the confidence that doesn't need to shout. Automotive brands use it for the same reason: gray cars signal understated premium quality. (examples: BMW, Mercedes-Benz, Tesla) The specific undertone of a luxury gray (warm vs cool, light vs dark) determines whether it reads as contemporary or classic.
- Brand positioning: Smoke is best suited for brands projecting precision, reliability, sophistication. Categories outside this positioning—color-forward consumer brands that need warmth and personality—tend to see weaker results.
- Adjacent applications: Beyond primary industries, Smoke works effectively in architectural visualization, automotive branding, luxury product design—contexts where neutrality serves a secondary but reinforcing role.
Smoke earns its strongest ROI in industries where trust and recognition compound over time: Technology, Finance & Professional Services, Luxury & Automotive. Use it to build the kind of brand recognition that decades reinforce.
Accessibility & Design Guides
Frequently Asked Questions
- What is the hex code for Smoke? ▾
- The hex code for Smoke is #738276. Its RGB values are rgb(115, 130, 118) and its HSL values are hsl(132, 6%, 48%).
- What does Smoke mean in design? ▾
- Gray is the color of balance, intelligence, and maturity. Unlike black or white, gray makes no strong statement — it allows other design elements to speak. Light grays are versatile backgrounds that convey modernity and cleanliness; mid-grays feel sophisticated and professional; dark charcoals carry authority without the extremity of black. Gray's emotional neutrality has made it the dominant color of Apple's design language and most premium technology hardware. Cool grays (blue-tinted) feel modern and urban; warm grays (brown-tinted, often called "greige") feel approachable and cozy. Gray can feel dull and lifeless without colorful accents — context determines whether it reads as timeless or uninspired. Its near-neutral saturation gives it a versatile, subdued character that works as a sophisticated accent without dominating a composition.
- Is Smoke WCAG accessible? ▾
- Smoke (#738276) passes WCAG AA-large on white with a 4.05:1 contrast ratio. Its overall accessibility score is 39/100.
- What colors go well with Smoke? ▾
- Smoke pairs well with its complementary color Byzantium (#702963). Analogous colors like Kelly Green and India Green also work harmoniously. Check the Color Harmonies section above for the full palette.
- What is Smoke used for? ▾
- Smoke is commonly used for: Premium technology hardware and devices; Architectural and interior design services; Automotive brands emphasizing refinement; Financial and professional services; Typography and editorial design.
- What are the CSS and Tailwind values for Smoke? ▾
- In CSS, use `color: #738276` or `background-color: #738276`. The CSS custom property is `--color-smoke: #738276`. In Tailwind CSS, use the arbitrary value class `bg-[#738276]` for backgrounds or `text-[#738276]` for text.