BeveragesFounded 1892
Coca-Cola Brand Colors
The iconic Coca-Cola red is one of the most recognized colors in the world, symbolizing energy, passion, and celebration.
coca-cola.com ↗Brand Palette
#F40009
#FFFFFF
#000000
Primary
Logo Text
Secondary
Color Values
Coca-Cola Red
Primary
- HEX
- #F40009
- RGB
- rgb(244, 0, 9)
- HSL
- hsl(358, 100%, 48%)
Coca-Cola White
Logo Text
- HEX
- #FFFFFF
- RGB
- rgb(255, 255, 255)
- HSL
- hsl(0, 0%, 100%)
Coca-Cola Black
Secondary
- HEX
- #000000
- RGB
- rgb(0, 0, 0)
- HSL
- hsl(0, 0%, 0%)
Accessibility Analysis
| Color | on White | on Black |
|---|---|---|
Coca-Cola Red | 4.33:1AA Large | 4.85:1AA |
Coca-Cola White | 1:1Fail | 21:1AAA |
Coca-Cola Black | 21:1AAA | 1:1Fail |
WCAG AA requires 4.5:1 for normal text. AA Large requires 3:1 for large text (18pt+) and UI components. AAA requires 7:1.
CSS Implementation
:root {
--coca-cola-coca-cola-red: #F40009;
--coca-cola-coca-cola-white: #FFFFFF;
--coca-cola-coca-cola-black: #000000;
}
/* Usage example */
.btn-primary {
background-color: var(--coca-cola-coca-cola-red);
color: #ffffff;
}Similar Color Alternatives
Named colors visually closest to Coca-Cola's primary color — useful for approximations or accessible substitutes.
Design Notes
Color Psychology
Coca-Cola uses a mid-tone palette anchored by Coca-Cola Red (#F40009). Beverage brands build global recognition through singular, ownable colors used consistently across packaging, advertising, and digital.
Design Principles
- High contrast ratios ensure legibility across all contexts
- Monochromatic palette maximizes versatility and brand consistency
- Consistent color usage across touchpoints builds strong brand recognition
- Color palette reflects the brand's industry positioning and audience expectations
Explore Individual Colors
Tags
beveragefoodrediconicclassic
More Beverages Brand Colors
Frequently Asked Questions
What are Coca-Cola's official brand colors?
Coca-Cola's official brand colors are: Coca-Cola Red (#F40009), Coca-Cola White (#FFFFFF), Coca-Cola Black (#000000).
What is Coca-Cola's primary color hex code?
Coca-Cola's primary brand color is Coca-Cola Red with hex code #F40009.
What are the RGB values for Coca-Cola's primary color?
Coca-Cola Red (#F40009) has RGB values of rgb(244, 0, 9).
What is the HSL value of Coca-Cola's primary color?
Coca-Cola Red has an HSL value of hsl(358, 100%, 48%).
Is Coca-Cola's primary color WCAG accessible?
Coca-Cola Red (#F40009) has a contrast ratio of 4.33:1 on white, which passes WCAG AA Large.
What industry is Coca-Cola in?
Coca-Cola operates in the Beverages industry, founded in 1892.