BeveragesFounded 1987
Red Bull Brand Colors
Red Bull's energetic combination of red, gold, and dark tones creates a powerful, premium energy brand.
redbull.com ↗Brand Palette
#CC0001
#FFD700
#1B1919
Primary
Accent
Background
Color Values
Red Bull Red
Primary
- HEX
- #CC0001
- RGB
- rgb(204, 0, 1)
- HSL
- hsl(360, 100%, 40%)
Red Bull Gold
Accent
- HEX
- #FFD700
- RGB
- rgb(255, 215, 0)
- HSL
- hsl(51, 100%, 50%)
Red Bull Dark
Background
- HEX
- #1B1919
- RGB
- rgb(27, 25, 25)
- HSL
- hsl(0, 4%, 10%)
Accessibility Analysis
| Color | on White | on Black |
|---|---|---|
Red Bull Red | 5.89:1AA | 3.57:1AA Large |
Red Bull Gold | 1.4:1Fail | 14.97:1AAA |
Red Bull Dark | 17.5:1AAA | 1.2:1Fail |
WCAG AA requires 4.5:1 for normal text. AA Large requires 3:1 for large text (18pt+) and UI components. AAA requires 7:1.
CSS Implementation
:root {
--red-bull-red-bull-red: #CC0001;
--red-bull-red-bull-gold: #FFD700;
--red-bull-red-bull-dark: #1B1919;
}
/* Usage example */
.btn-primary {
background-color: var(--red-bull-red-bull-red);
color: #ffffff;
}Similar Color Alternatives
Named colors visually closest to Red Bull's primary color — useful for approximations or accessible substitutes.
Design Notes
Color Psychology
Red Bull uses a mid-tone palette anchored by Red Bull Red (#CC0001). Beverage brands build global recognition through singular, ownable colors used consistently across packaging, advertising, and digital.
Design Principles
- High contrast ratios ensure legibility across all contexts
- Primary color meets WCAG AA — usable for text and UI components
- Consistent color usage across touchpoints builds strong brand recognition
- Color palette reflects the brand's industry positioning and audience expectations
Explore Individual Colors
Tags
beverageenergyredgoldsport
More Beverages Brand Colors
Frequently Asked Questions
What are Red Bull's official brand colors?
Red Bull's official brand colors are: Red Bull Red (#CC0001), Red Bull Gold (#FFD700), Red Bull Dark (#1B1919).
What is Red Bull's primary color hex code?
Red Bull's primary brand color is Red Bull Red with hex code #CC0001.
What are the RGB values for Red Bull's primary color?
Red Bull Red (#CC0001) has RGB values of rgb(204, 0, 1).
What is the HSL value of Red Bull's primary color?
Red Bull Red has an HSL value of hsl(360, 100%, 40%).
Is Red Bull's primary color WCAG accessible?
Red Bull Red (#CC0001) has a contrast ratio of 5.89:1 on white, which passes WCAG AA.
What industry is Red Bull in?
Red Bull operates in the Beverages industry, founded in 1987.