BeveragesFounded 1893
Pepsi Brand Colors
Pepsi's red, white, and blue palette captures American optimism, energy, and its position as a bold challenger brand.
pepsi.com ↗Brand Palette
#004B93
#ED1C24
#FFFFFF
Primary
Accent
Background
Color Values
Pepsi Blue
Primary
- HEX
- #004B93
- RGB
- rgb(0, 75, 147)
- HSL
- hsl(209, 100%, 29%)
Pepsi Red
Accent
- HEX
- #ED1C24
- RGB
- rgb(237, 28, 36)
- HSL
- hsl(358, 85%, 52%)
Pepsi White
Background
- HEX
- #FFFFFF
- RGB
- rgb(255, 255, 255)
- HSL
- hsl(0, 0%, 100%)
Accessibility Analysis
| Color | on White | on Black |
|---|---|---|
Pepsi Blue | 8.65:1AAA | 2.43:1Fail |
Pepsi Red | 4.38:1AA Large | 4.79:1AA |
Pepsi White | 1:1Fail | 21:1AAA |
WCAG AA requires 4.5:1 for normal text. AA Large requires 3:1 for large text (18pt+) and UI components. AAA requires 7:1.
CSS Implementation
:root {
--pepsi-pepsi-blue: #004B93;
--pepsi-pepsi-red: #ED1C24;
--pepsi-pepsi-white: #FFFFFF;
}
/* Usage example */
.btn-primary {
background-color: var(--pepsi-pepsi-blue);
color: #ffffff;
}Similar Color Alternatives
Named colors visually closest to Pepsi's primary color — useful for approximations or accessible substitutes.
Design Notes
Color Psychology
Pepsi uses a dark palette anchored by Pepsi Blue (#004B93). Beverage brands build global recognition through singular, ownable colors used consistently across packaging, advertising, and digital.
Design Principles
- High contrast ratios ensure legibility across all contexts
- Cool-toned palette builds credibility and professional trust
- Primary color meets WCAG AA — usable for text and UI components
Explore Individual Colors
Tags
beveragefoodblueredclassic
More Beverages Brand Colors
Frequently Asked Questions
What are Pepsi's official brand colors?
Pepsi's official brand colors are: Pepsi Blue (#004B93), Pepsi Red (#ED1C24), Pepsi White (#FFFFFF).
What is Pepsi's primary color hex code?
Pepsi's primary brand color is Pepsi Blue with hex code #004B93.
What are the RGB values for Pepsi's primary color?
Pepsi Blue (#004B93) has RGB values of rgb(0, 75, 147).
What is the HSL value of Pepsi's primary color?
Pepsi Blue has an HSL value of hsl(209, 100%, 29%).
Is Pepsi's primary color WCAG accessible?
Pepsi Blue (#004B93) has a contrast ratio of 8.65:1 on white, which passes WCAG AAA.
What industry is Pepsi in?
Pepsi operates in the Beverages industry, founded in 1893.