EntertainmentFounded 1997
Netflix Brand Colors
Netflix's bold red brand identity commands attention and signals entertainment, energy, and passion.
netflix.com ↗Brand Palette
#E50914
#000000
#FFFFFF
Primary
Background
Text
Color Values
Netflix Red
Primary
- HEX
- #E50914
- RGB
- rgb(229, 9, 20)
- HSL
- hsl(357, 92%, 47%)
Netflix Black
Background
- HEX
- #000000
- RGB
- rgb(0, 0, 0)
- HSL
- hsl(0, 0%, 0%)
Netflix White
Text
- HEX
- #FFFFFF
- RGB
- rgb(255, 255, 255)
- HSL
- hsl(0, 0%, 100%)
Accessibility Analysis
| Color | on White | on Black |
|---|---|---|
Netflix Red | 4.79:1AA | 4.38:1AA Large |
Netflix Black | 21:1AAA | 1:1Fail |
Netflix White | 1:1Fail | 21:1AAA |
WCAG AA requires 4.5:1 for normal text. AA Large requires 3:1 for large text (18pt+) and UI components. AAA requires 7:1.
CSS Implementation
:root {
--netflix-netflix-red: #E50914;
--netflix-netflix-black: #000000;
--netflix-netflix-white: #FFFFFF;
}
/* Usage example */
.btn-primary {
background-color: var(--netflix-netflix-red);
color: #ffffff;
}Similar Color Alternatives
Named colors visually closest to Netflix's primary color — useful for approximations or accessible substitutes.
Design Notes
Color Psychology
Netflix uses a mid-tone palette anchored by Netflix Red (#E50914). Entertainment brands lean into bold, saturated colors — especially red and purple — to command attention and evoke emotional intensity.
Design Principles
- High contrast ratios ensure legibility across all contexts
- Monochromatic palette maximizes versatility and brand consistency
- Primary color meets WCAG AA — usable for text and UI components
Explore Individual Colors
Tags
entertainmentstreamingboldred
More Entertainment Brand Colors
Frequently Asked Questions
What are Netflix's official brand colors?
Netflix's official brand colors are: Netflix Red (#E50914), Netflix Black (#000000), Netflix White (#FFFFFF).
What is Netflix's primary color hex code?
Netflix's primary brand color is Netflix Red with hex code #E50914.
What are the RGB values for Netflix's primary color?
Netflix Red (#E50914) has RGB values of rgb(229, 9, 20).
What is the HSL value of Netflix's primary color?
Netflix Red has an HSL value of hsl(357, 92%, 47%).
Is Netflix's primary color WCAG accessible?
Netflix Red (#E50914) has a contrast ratio of 4.79:1 on white, which passes WCAG AA.
What industry is Netflix in?
Netflix operates in the Entertainment industry, founded in 1997.