EntertainmentFounded 2011
Twitch Brand Colors
Twitch's signature purple is bold, energetic, and deeply tied to gaming culture and live entertainment.
twitch.tv ↗Brand Palette
#9146FF
#0E0E10
#FFFFFF
Primary
Background
Text
Color Values
Twitch Purple
Primary
- HEX
- #9146FF
- RGB
- rgb(145, 70, 255)
- HSL
- hsl(264, 100%, 64%)
Twitch Dark
Background
- HEX
- #0E0E10
- RGB
- rgb(14, 14, 16)
- HSL
- hsl(240, 7%, 6%)
Twitch White
Text
- HEX
- #FFFFFF
- RGB
- rgb(255, 255, 255)
- HSL
- hsl(0, 0%, 100%)
Accessibility Analysis
| Color | on White | on Black |
|---|---|---|
Twitch Purple | 4.64:1AA | 4.52:1AA |
Twitch Dark | 19.28:1AAA | 1.09:1Fail |
Twitch White | 1:1Fail | 21:1AAA |
WCAG AA requires 4.5:1 for normal text. AA Large requires 3:1 for large text (18pt+) and UI components. AAA requires 7:1.
CSS Implementation
:root {
--twitch-twitch-purple: #9146FF;
--twitch-twitch-dark: #0E0E10;
--twitch-twitch-white: #FFFFFF;
}
/* Usage example */
.btn-primary {
background-color: var(--twitch-twitch-purple);
color: #ffffff;
}Similar Color Alternatives
Named colors visually closest to Twitch's primary color — useful for approximations or accessible substitutes.
Design Notes
Color Psychology
Twitch uses a mid-tone palette anchored by Twitch Purple (#9146FF). Entertainment brands lean into bold, saturated colors — especially red and purple — to command attention and evoke emotional intensity.
Design Principles
- High contrast ratios ensure legibility across all contexts
- Monochromatic palette maximizes versatility and brand consistency
- Primary color meets WCAG AA — usable for text and UI components
Explore Individual Colors
Tags
gamingstreamingpurpleentertainment
More Entertainment Brand Colors
Frequently Asked Questions
What are Twitch's official brand colors?
Twitch's official brand colors are: Twitch Purple (#9146FF), Twitch Dark (#0E0E10), Twitch White (#FFFFFF).
What is Twitch's primary color hex code?
Twitch's primary brand color is Twitch Purple with hex code #9146FF.
What are the RGB values for Twitch's primary color?
Twitch Purple (#9146FF) has RGB values of rgb(145, 70, 255).
What is the HSL value of Twitch's primary color?
Twitch Purple has an HSL value of hsl(264, 100%, 64%).
Is Twitch's primary color WCAG accessible?
Twitch Purple (#9146FF) has a contrast ratio of 4.64:1 on white, which passes WCAG AA.
What industry is Twitch in?
Twitch operates in the Entertainment industry, founded in 2011.