EntertainmentFounded 2005
YouTube Brand Colors
YouTube's red and white brand signals video, energy, and global entertainment.
youtube.com ↗Brand Palette
#FF0000
#282828
#FFFFFF
Primary
Dark Mode Background
Background
Color Values
YouTube Red
Primary
- HEX
- #FF0000
- RGB
- rgb(255, 0, 0)
- HSL
- hsl(0, 100%, 50%)
YouTube Dark
Dark Mode Background
- HEX
- #282828
- RGB
- rgb(40, 40, 40)
- HSL
- hsl(0, 0%, 16%)
YouTube White
Background
- HEX
- #FFFFFF
- RGB
- rgb(255, 255, 255)
- HSL
- hsl(0, 0%, 100%)
Accessibility Analysis
| Color | on White | on Black |
|---|---|---|
YouTube Red | 4:1AA Large | 5.25:1AA |
YouTube Dark | 14.74:1AAA | 1.42:1Fail |
YouTube White | 1:1Fail | 21:1AAA |
WCAG AA requires 4.5:1 for normal text. AA Large requires 3:1 for large text (18pt+) and UI components. AAA requires 7:1.
CSS Implementation
:root {
--youtube-youtube-red: #FF0000;
--youtube-youtube-dark: #282828;
--youtube-youtube-white: #FFFFFF;
}
/* Usage example */
.btn-primary {
background-color: var(--youtube-youtube-red);
color: #ffffff;
}Similar Color Alternatives
Named colors visually closest to YouTube's primary color — useful for approximations or accessible substitutes.
Design Notes
Color Psychology
YouTube uses a mid-tone palette anchored by YouTube Red (#FF0000). Entertainment brands lean into bold, saturated colors — especially red and purple — to command attention and evoke emotional intensity.
Design Principles
- High contrast ratios ensure legibility across all contexts
- Monochromatic palette maximizes versatility and brand consistency
- Warm-toned palette triggers emotional engagement and energy
Explore Individual Colors
Tags
videoentertainmentredmedia
More Entertainment Brand Colors
Frequently Asked Questions
What are YouTube's official brand colors?
YouTube's official brand colors are: YouTube Red (#FF0000), YouTube Dark (#282828), YouTube White (#FFFFFF).
What is YouTube's primary color hex code?
YouTube's primary brand color is YouTube Red with hex code #FF0000.
What are the RGB values for YouTube's primary color?
YouTube Red (#FF0000) has RGB values of rgb(255, 0, 0).
What is the HSL value of YouTube's primary color?
YouTube Red has an HSL value of hsl(0, 100%, 50%).
Is YouTube's primary color WCAG accessible?
YouTube Red (#FF0000) has a contrast ratio of 4:1 on white, which passes WCAG AA Large.
What industry is YouTube in?
YouTube operates in the Entertainment industry, founded in 2005.