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Avocado

#568203·green family·WCAG AA

Tints & Shades

50

100

200

300

400

500

600

700

800

900

Scale from white (50) through Avocado (500) to black (900), interpolated in Lab color space.

Color Values

HEX
#568203
RGB
rgb(86, 130, 3)
HSL
hsl(81, 95%, 26%)
OKLCH
oklch(0.553 0.147 129)
CMYK
cmyk(34%, 0%, 98%, 49%)
Luminance:0.1795
CSS var:--color-avocado
Tailwind:bg-[#568203]

Accessibility

Score: 54/100

On White (#FFF)

4.58:1

AA

On Black (#000)

4.59:1

AA

On Light Gray (#F5F5F5)

4.2:1

AA Large

Best text color on this background:

black4.59:1
Open in Contrast Checker →

Design Applications

Background

background-color: #568203

Text Color

color: #568203

bg-[#568203] text-[#000000]

Accent border card component

border-left: 4px solid #568203

Color Meaning & Psychology

Green occupies the center of the visible spectrum where the eye is most sensitive, making it the easiest color to process — literally restful for the eye. Green's associations with nature, growth, and fresh produce are deeply biological, rooted in the evolutionary advantage of finding food. In finance, "going green" means profit. In design, green signals health, sustainability, and natural ingredients. Darker greens evoke prestige and reliability; lighter greens feel fresh and energetic; blue-greens feel sophisticated and trustworthy. Green is uniquely cross-cultural in positive associations, though it represents environmental risk in some financial contexts. Its deeper, richer tone gives it gravitas and sophistication, making it well-suited for primary brand colors, typography, and contexts where authority matters.

Industry Usage

Common contexts and industries where Avocado is applied in professional design.

  • Financial services and investment platforms
  • Health, wellness, and organic food brands
  • Environmental and sustainability organizations
  • Pharmaceutical and medical products
  • Agriculture and farming brands
  • Eco-friendly consumer goods
  • Real estate and property development
  • Success and achievement badges in UI

Accessibility Considerations

Normal Text

Passes AA

4.5:1 minimum required

Large Text

Passes AA Large

3:1 minimum required

UI Components

Meets 1.4.11

3:1 for non-text UI

Avocado is a light color. Use black (#000000) text on top of it for maximum readability (4.59:1). Avoid white text on this background.

CSS & Code Examples

Background

background-color: #568203;

Text

color: #568203;

Border

border: 2px solid #568203;

Box Shadow

box-shadow: 0 4px 20px #56820340;

Gradient

background: linear-gradient(135deg, #568203, #87b23d);

Tailwind-style

--color-avocado: #568203;

Tailwind CSS Utilities

Use arbitrary value syntax in Tailwind CSS to apply Avocado without a custom config.

Background

bg-[#568203]

Text

text-[#568203]

Border

border-[#568203]

Ring

ring-[#568203]

Fill

fill-[#568203]

From (gradient)

from-[#568203]

Via (gradient)

via-[#568203]

To (gradient)

to-[#568203]

Design Tokens

Ready-to-use Avocado design token in CSS custom properties, SCSS, Tailwind v3/v4, and JSON formats.

CSS Custom Properties

:root {
  --color-avocado: #568203;
  --color-avocado-rgb: 86, 130, 3;
  --color-avocado-hsl: 81, 95%, 26%;
}

SCSS Variables

$color-avocado: #568203;
$color-avocado-rgb: 86, 130, 3;
$color-avocado-hsl: 81, 95%, 26%;

Tailwind v3 Config

// tailwind.config.js
module.exports = {
  theme: {
    extend: {
      colors: {
        'avocado': '#568203',
      },
    },
  },
};

Tailwind v4 (@theme)

/* tailwind.css */
@theme {
  --color-avocado: #568203;
}

JSON Design Token (W3C format)

{
  "avocado": {
    "value": "#568203",
    "type": "color",
    "description": "Avocado — #568203"
  }
}

What Does Avocado Mean? Color Psychology & Cultural Symbolism

Among the visible spectrum's hues, green holds a special place in human perception—it occupies the exact center wavelength range where the eye's cone cells are most sensitive, creating a uniquely comfortable, balanced viewing experience. Avocado (#568203) channels this as harmony: a quality that feels as natural as it is intentional.

  • Green carries multiple Western associations: nature and the environment, financial success and prosperity (money in the US), health and wellness, and the "go" signal in traffic systems. Dark greens suggest wealth and tradition; bright greens signal vitality and environmental consciousness.
  • In Chinese culture, green is associated with growth, harmony, and fertility. In Islam, green holds sacred significance as the color of paradise and the Prophet. In Japan, green (midori) represents youth, freshness, and eternal life.
  • Avocado's deep lightness (26%) shifts its psychological register: Forest and hunter greens project gravitas, tradition, and wealth—the preferred territory for luxury brands, financial institutions, and premium environmental products.
  • At 95% saturation, Avocado reads as vivid—Electric and lime greens are among the most energetic hues in the spectrum—striking, modern, and attention-commanding, used in sports, gaming, and tech-forward branding.

Avocado is permission in color form—it makes things feel right, approved, and moving forward.

How to Use Avocado in Design: Applications, Pairings & Best Practices

Avocado brings life to design systems that risk feeling cold or clinical. Its deep character makes it versatile as both a primary brand color and a functional state color—success, approval, and positive actions feel natural expressed in green.

  • UI components: success states, confirmation messages, positive trends—Avocado performs reliably in all these roles with its deep tonal character.
  • Brand & identity: success states, approval indicators, sustainability branding—contexts where Avocado's vivid quality creates the right register.
  • Typography: Avocado as text requires a dark background; its 26% lightness means it provides 4.6:1 contrast on white, meeting WCAG AA.
  • Avocado creates strong legibility with black text overlays (4.6:1 contrast ratio), making it a reliable background or surface color in design systems
  • Proportional use: Avocado's vivid saturation (95%) means small applications—accents, highlights, icons—deliver maximum impact without visual fatigue. Reserve large-scale use for intentional brand moments.

Avocado is permission in color form—it makes things feel right, approved, and moving forward.

Avocado Accessibility: WCAG Contrast Ratios, Color Blindness & Inclusive Design

Avocado (#568203) reaches 4.59:1 contrast with black text—meeting WCAG 2.1 AA minimum of 4.5:1 for normal text and 3:1 for large text. It clears standard production accessibility requirements. Relative luminance: 17.9%.

  • As text on white (#FFFFFF): 4.58:1 — AA ✓
  • As text on black (#000000): 4.59:1 — AA ✓
  • Best text color on Avocado background: Black (#000000) at 4.59:1
  • WCAG 2.1 luminance: 17.9% — mid-range luminance—it sits in the transition zone where both dark and light text approaches require testing against the 4.5:1 WCAG threshold
  • Avocado qualifies for normal body text and all larger sizes (AA).

Always verify Avocado at its final intended size and weight using a real contrast checker—font weight and rendering environment affect perceived legibility beyond what raw ratios capture.

Avocado in Industry: Branding, Design & Market Applications

Across industry research, green-family tones consistently outperform competitors in categories built on growth, nature, health, and balance. Avocado is a deep expression of this advantage—best positioned in Healthcare & Wellness and adjacent markets.

  • Healthcare & Wellness: Green's association with health, nature, and healing makes it the second-most-common color in healthcare branding (after blue). It signals vitality, recovery, and natural wellness without the clinical coldness of pure white or blue. (examples: CVS Health, Mayo Clinic, Kaiser Permanente) Works best in teal-green and sage variations for digital health products; more saturated greens suit fitness and sports medicine.
  • Finance & Banking: In Western markets, the green-money association is deeply embedded. Financial institutions use dark, sophisticated greens to communicate growth, prosperity, and fiduciary reliability. It's equally effective for positive portfolio indicators and "go" confirmation states in trading UIs. (examples: Capital One, PayPal, Visa) Dark greens with gold accents signal premium financial services; bright greens in fintech apps signal growth metrics.
  • Sustainability & Organic: Green is the categorical color of environmental consciousness. Sustainability brands, organic food labels, and clean-energy companies use it as an immediate, unambiguous signal of ecological values and natural origin. (examples: Patagonia, Allbirds, Grove Collaborative) The challenge is differentiation—nearly every sustainability brand uses green, so typography, illustration style, and specific tone matter more.
  • Brand positioning: Avocado is best suited for brands projecting health, sustainability, growth. Categories outside this positioning—warning or danger contexts (except for safety signs)—tend to see weaker results.
  • Adjacent applications: Beyond primary industries, Avocado works effectively in success states, approval indicators, sustainability branding—contexts where health serves a secondary but reinforcing role.

Avocado earns its strongest ROI in industries where trust and recognition compound over time: Healthcare & Wellness, Finance & Banking, Sustainability & Organic. Use it to build the kind of brand recognition that decades reinforce.

Frequently Asked Questions

What is the hex code for Avocado?
The hex code for Avocado is #568203. Its RGB values are rgb(86, 130, 3) and its HSL values are hsl(81, 95%, 26%).
What does Avocado mean in design?
Green occupies the center of the visible spectrum where the eye is most sensitive, making it the easiest color to process — literally restful for the eye. Green's associations with nature, growth, and fresh produce are deeply biological, rooted in the evolutionary advantage of finding food. In finance, "going green" means profit. In design, green signals health, sustainability, and natural ingredients. Darker greens evoke prestige and reliability; lighter greens feel fresh and energetic; blue-greens feel sophisticated and trustworthy. Green is uniquely cross-cultural in positive associations, though it represents environmental risk in some financial contexts. Its deeper, richer tone gives it gravitas and sophistication, making it well-suited for primary brand colors, typography, and contexts where authority matters.
Is Avocado WCAG accessible?
Avocado (#568203) passes WCAG AA on white with a 4.58:1 contrast ratio. Its overall accessibility score is 54/100.
What colors go well with Avocado?
Avocado pairs well with its complementary color Deep Purple (#673AB7). Analogous colors like Gold and Pear Yellow also work harmoniously. Check the Color Harmonies section above for the full palette.
What is Avocado used for?
Avocado is commonly used for: Financial services and investment platforms; Health, wellness, and organic food brands; Environmental and sustainability organizations; Pharmaceutical and medical products; Agriculture and farming brands.
What are the CSS and Tailwind values for Avocado?
In CSS, use `color: #568203` or `background-color: #568203`. The CSS custom property is `--color-avocado: #568203`. In Tailwind CSS, use the arbitrary value class `bg-[#568203]` for backgrounds or `text-[#568203]` for text.