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Eucalyptus

#44D7A8·green family·WCAG AAA

Tints & Shades

50

100

200

300

400

500

600

700

800

900

Scale from white (50) through Eucalyptus (500) to black (900), interpolated in Lab color space.

Color Values

HEX
#44D7A8
RGB
rgb(68, 215, 168)
HSL
hsl(161, 65%, 55%)
OKLCH
oklch(0.79 0.141 167)
CMYK
cmyk(68%, 0%, 22%, 16%)
Luminance:0.5266
CSS var:--color-eucalyptus
Tailwind:bg-[#44D7A8]

Accessibility

Score: 48/100

On White (#FFF)

1.82:1

Fail

On Black (#000)

11.53:1

AAA

On Light Gray (#F5F5F5)

1.67:1

Fail

Best text color on this background:

black11.53:1
Open in Contrast Checker →

Design Applications

Background

background-color: #44D7A8

Text Color

color: #44D7A8

bg-[#44D7A8] text-[#000000]

Accent border card component

border-left: 4px solid #44D7A8

Color Meaning & Psychology

Green occupies the center of the visible spectrum where the eye is most sensitive, making it the easiest color to process — literally restful for the eye. Green's associations with nature, growth, and fresh produce are deeply biological, rooted in the evolutionary advantage of finding food. In finance, "going green" means profit. In design, green signals health, sustainability, and natural ingredients. Darker greens evoke prestige and reliability; lighter greens feel fresh and energetic; blue-greens feel sophisticated and trustworthy. Green is uniquely cross-cultural in positive associations, though it represents environmental risk in some financial contexts. At medium lightness, it is the most versatile tone of this hue family — readable as text on light backgrounds, yet vibrant enough as a visual accent.

Industry Usage

Common contexts and industries where Eucalyptus is applied in professional design.

  • Financial services and investment platforms
  • Health, wellness, and organic food brands
  • Environmental and sustainability organizations
  • Pharmaceutical and medical products
  • Agriculture and farming brands
  • Eco-friendly consumer goods
  • Real estate and property development
  • Success and achievement badges in UI

Accessibility Considerations

Normal Text

Fails AA

4.5:1 minimum required

Large Text

Fails AA Large

3:1 minimum required

UI Components

Check contrast

3:1 for non-text UI

Eucalyptus is a light color. Use black (#000000) text on top of it for maximum readability (11.53:1). Avoid white text on this background.

CSS & Code Examples

Background

background-color: #44D7A8;

Text

color: #44D7A8;

Border

border: 2px solid #44D7A8;

Box Shadow

box-shadow: 0 4px 20px #44D7A840;

Gradient

background: linear-gradient(135deg, #44D7A8, #7fffda);

Tailwind-style

--color-eucalyptus: #44D7A8;

Tailwind CSS Utilities

Use arbitrary value syntax in Tailwind CSS to apply Eucalyptus without a custom config.

Background

bg-[#44D7A8]

Text

text-[#44D7A8]

Border

border-[#44D7A8]

Ring

ring-[#44D7A8]

Fill

fill-[#44D7A8]

From (gradient)

from-[#44D7A8]

Via (gradient)

via-[#44D7A8]

To (gradient)

to-[#44D7A8]

Design Tokens

Ready-to-use Eucalyptus design token in CSS custom properties, SCSS, Tailwind v3/v4, and JSON formats.

CSS Custom Properties

:root {
  --color-eucalyptus: #44D7A8;
  --color-eucalyptus-rgb: 68, 215, 168;
  --color-eucalyptus-hsl: 161, 65%, 55%;
}

SCSS Variables

$color-eucalyptus: #44D7A8;
$color-eucalyptus-rgb: 68, 215, 168;
$color-eucalyptus-hsl: 161, 65%, 55%;

Tailwind v3 Config

// tailwind.config.js
module.exports = {
  theme: {
    extend: {
      colors: {
        'eucalyptus': '#44D7A8',
      },
    },
  },
};

Tailwind v4 (@theme)

/* tailwind.css */
@theme {
  --color-eucalyptus: #44D7A8;
}

JSON Design Token (W3C format)

{
  "eucalyptus": {
    "value": "#44D7A8",
    "type": "color",
    "description": "Eucalyptus — #44D7A8"
  }
}

What Does Eucalyptus Mean? Color Psychology & Cultural Symbolism

The psychology of Eucalyptus runs through two distinct channels: the primal register of growth and nature, and the cultural layer of health, prosperity, and permission. At #44D7A8, this shade settles into balance—drawing on both channels to create a response that's stable, reassuring, and positive.

  • Green carries multiple Western associations: nature and the environment, financial success and prosperity (money in the US), health and wellness, and the "go" signal in traffic systems. Dark greens suggest wealth and tradition; bright greens signal vitality and environmental consciousness.
  • In Chinese culture, green is associated with growth, harmony, and fertility. In Islam, green holds sacred significance as the color of paradise and the Prophet. In Japan, green (midori) represents youth, freshness, and eternal life.
  • Eucalyptus's mid-tone lightness (55%) shifts its psychological register: a balanced mid-tone that embodies growth, nature, health, and balance at its most direct.
  • At 65% saturation, Eucalyptus reads as moderately saturated—neither overwhelming nor passive, landing in the growth, nature, health, and balance zone with measured confidence.

In a well-designed system, Eucalyptus is the color that answers yes. Use it where affirmation matters.

How to Use Eucalyptus in Design: Applications, Pairings & Best Practices

In design, Eucalyptus does double duty: as a semantic color (success, go, positive) and an aesthetic one (natural, health-forward, balanced). Understanding which role it's playing in any given context determines how to use it effectively.

  • UI components: success states, confirmation messages, positive trends—Eucalyptus performs reliably in all these roles with its mid-tone tonal character.
  • Brand & identity: success states, approval indicators, sustainability branding—contexts where Eucalyptus's moderately saturated quality creates the right register.
  • Typography: Eucalyptus as text requires a dark background; its 55% lightness means it provides 1.8:1 contrast on white, not meeting WCAG AA.
  • Eucalyptus creates strong legibility with black text overlays (11.5:1 contrast ratio), making it a reliable background or surface color in design systems
  • Proportional use: Eucalyptus's moderately saturated saturation (65%) means small applications—accents, highlights, icons—deliver maximum impact without visual fatigue. Reserve large-scale use for intentional brand moments.

In a well-designed system, Eucalyptus is the color that answers yes. Use it where affirmation matters.

Eucalyptus Accessibility: WCAG Contrast Ratios, Color Blindness & Inclusive Design

Eucalyptus (#44D7A8) achieves a 11.53:1 contrast ratio with black text, surpassing the WCAG 2.1 AAA threshold of 7:1. This exceptional contrast qualifies it for body text, UI components at any size, and all accessibility-sensitive interface contexts. Relative luminance: 52.7%.

  • As text on white (#FFFFFF): 1.82:1 — Fail
  • As text on black (#000000): 11.53:1 — AAA ✓
  • Best text color on Eucalyptus background: Black (#000000) at 11.53:1
  • WCAG 2.1 luminance: 52.7% — above-median luminance—it reads as a light to mid-tone background, compatible with dark text while retaining color personality
  • Eucalyptus qualifies for all text sizes including small body copy (AAA).

For production use, test Eucalyptus against your specific background colors rather than assuming #FFFFFF or #000000 performance translates. Surrounding colors alter perceived contrast.

Eucalyptus in Industry: Branding, Design & Market Applications

Eucalyptus (#44D7A8) is most at home in industries where growth, nature, health, and balance are key brand values. Its mid-tone quality makes it particularly effective in Healthcare & Wellness contexts, where the moderately saturated saturation signals growth at exactly the right register.

  • Healthcare & Wellness: Green's association with health, nature, and healing makes it the second-most-common color in healthcare branding (after blue). It signals vitality, recovery, and natural wellness without the clinical coldness of pure white or blue. (examples: CVS Health, Mayo Clinic, Kaiser Permanente) Works best in teal-green and sage variations for digital health products; more saturated greens suit fitness and sports medicine.
  • Finance & Banking: In Western markets, the green-money association is deeply embedded. Financial institutions use dark, sophisticated greens to communicate growth, prosperity, and fiduciary reliability. It's equally effective for positive portfolio indicators and "go" confirmation states in trading UIs. (examples: JPMorgan Chase, Goldman Sachs, Visa) Dark greens with gold accents signal premium financial services; bright greens in fintech apps signal growth metrics.
  • Sustainability & Organic: Green is the categorical color of environmental consciousness. Sustainability brands, organic food labels, and clean-energy companies use it as an immediate, unambiguous signal of ecological values and natural origin. (examples: Patagonia, Allbirds, Grove Collaborative) The challenge is differentiation—nearly every sustainability brand uses green, so typography, illustration style, and specific tone matter more.
  • Brand positioning: Eucalyptus is best suited for brands projecting trustworthiness, reliability, growth. Categories outside this positioning—warning or danger contexts (except for safety signs)—tend to see weaker results.
  • Adjacent applications: Beyond primary industries, Eucalyptus works effectively in financial dashboards, nature and outdoor products, health and wellness UIs—contexts where growth serves a secondary but reinforcing role.

The industries where Eucalyptus performs best are those where the audience expects growth. Build brand strategy around this alignment, not against it.

Frequently Asked Questions

What is the hex code for Eucalyptus?
The hex code for Eucalyptus is #44D7A8. Its RGB values are rgb(68, 215, 168) and its HSL values are hsl(161, 65%, 55%).
What does Eucalyptus mean in design?
Green occupies the center of the visible spectrum where the eye is most sensitive, making it the easiest color to process — literally restful for the eye. Green's associations with nature, growth, and fresh produce are deeply biological, rooted in the evolutionary advantage of finding food. In finance, "going green" means profit. In design, green signals health, sustainability, and natural ingredients. Darker greens evoke prestige and reliability; lighter greens feel fresh and energetic; blue-greens feel sophisticated and trustworthy. Green is uniquely cross-cultural in positive associations, though it represents environmental risk in some financial contexts. At medium lightness, it is the most versatile tone of this hue family — readable as text on light backgrounds, yet vibrant enough as a visual accent.
Is Eucalyptus WCAG accessible?
Eucalyptus (#44D7A8) does not pass WCAG AA on white (1.82:1 ratio). Use it on dark backgrounds where it achieves 11.53:1. Its overall accessibility score is 48/100.
What colors go well with Eucalyptus?
Eucalyptus pairs well with its complementary color Strawberry (#FC5A8D). Analogous colors like Smoke and Sea Green also work harmoniously. Check the Color Harmonies section above for the full palette.
What is Eucalyptus used for?
Eucalyptus is commonly used for: Financial services and investment platforms; Health, wellness, and organic food brands; Environmental and sustainability organizations; Pharmaceutical and medical products; Agriculture and farming brands.
What are the CSS and Tailwind values for Eucalyptus?
In CSS, use `color: #44D7A8` or `background-color: #44D7A8`. The CSS custom property is `--color-eucalyptus: #44D7A8`. In Tailwind CSS, use the arbitrary value class `bg-[#44D7A8]` for backgrounds or `text-[#44D7A8]` for text.