Tints & Shades
50
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Scale from white (50) through Pine Green (500) to black (900), interpolated in Lab color space.
Color Values
- HEX
- #01796F
- RGB
- rgb(1, 121, 111)
- HSL
- hsl(175, 98%, 24%)
- OKLCH
- oklch(0.518 0.091 185)
- CMYK
- cmyk(99%, 0%, 8%, 53%)
--color-pine-greenbg-[#01796F]Accessibility
Score: 54/100On White (#FFF)
5.3:1
On Black (#000)
3.97:1
On Light Gray (#F5F5F5)
4.86:1
Best text color on this background:
Design Applications
background-color: #01796F
color: #01796F
bg-[#01796F] text-[#FFFFFF]
border-left: 4px solid #01796F
Color Harmonies
Complementary
Lava Red
#CF1020
Split-Complementary
Similar Colors
Color Meaning & Psychology
Green occupies the center of the visible spectrum where the eye is most sensitive, making it the easiest color to process — literally restful for the eye. Green's associations with nature, growth, and fresh produce are deeply biological, rooted in the evolutionary advantage of finding food. In finance, "going green" means profit. In design, green signals health, sustainability, and natural ingredients. Darker greens evoke prestige and reliability; lighter greens feel fresh and energetic; blue-greens feel sophisticated and trustworthy. Green is uniquely cross-cultural in positive associations, though it represents environmental risk in some financial contexts. Its very dark, near-black depth creates dramatic intensity — maximally contrastive, powerful, and reserved for focal design elements where other dark colors would disappear.
Industry Usage
Common contexts and industries where Pine Green is applied in professional design.
- Financial services and investment platforms
- Health, wellness, and organic food brands
- Environmental and sustainability organizations
- Pharmaceutical and medical products
- Agriculture and farming brands
- Eco-friendly consumer goods
- Real estate and property development
- Success and achievement badges in UI
Accessibility Considerations
Normal Text
Passes AA
4.5:1 minimum required
Large Text
Passes AA Large
3:1 minimum required
UI Components
Meets 1.4.11
3:1 for non-text UI
Pine Green is a dark color. Use white (#FFFFFF) text on top of it for maximum readability (5.30:1). Avoid small black text on this background.
CSS & Code Examples
Background
background-color: #01796F;Text
color: #01796F;Border
border: 2px solid #01796F;Box Shadow
box-shadow: 0 4px 20px #01796F40;Gradient
background: linear-gradient(135deg, #01796F, #49a99d);Tailwind-style
--color-pine-green: #01796F;Tailwind CSS Utilities
Use arbitrary value syntax in Tailwind CSS to apply Pine Green without a custom config.
Background
bg-[#01796F]Text
text-[#01796F]Border
border-[#01796F]Ring
ring-[#01796F]Fill
fill-[#01796F]From (gradient)
from-[#01796F]Via (gradient)
via-[#01796F]To (gradient)
to-[#01796F]Design Tokens
Ready-to-use Pine Green design token in CSS custom properties, SCSS, Tailwind v3/v4, and JSON formats.
CSS Custom Properties
:root {
--color-pine-green: #01796F;
--color-pine-green-rgb: 1, 121, 111;
--color-pine-green-hsl: 175, 98%, 24%;
}SCSS Variables
$color-pine-green: #01796F; $color-pine-green-rgb: 1, 121, 111; $color-pine-green-hsl: 175, 98%, 24%;
Tailwind v3 Config
// tailwind.config.js
module.exports = {
theme: {
extend: {
colors: {
'pine-green': '#01796F',
},
},
},
};Tailwind v4 (@theme)
/* tailwind.css */
@theme {
--color-pine-green: #01796F;
}JSON Design Token (W3C format)
{
"pine-green": {
"value": "#01796F",
"type": "color",
"description": "Pine Green — #01796F"
}
}More green colors
View all →What Does Pine Green Mean? Color Psychology & Cultural Symbolism
Pine Green speaks the language of living systems. Green-family hues are processed by the human visual system as signals of vegetation, safe environments, and biological abundance—an evolutionary association that surfaces as harmony in contemporary design contexts.
- Across color psychology research, green consistently tests high for "health" associations, making Pine Green a reliable vehicle for harmony in cross-demographic audiences.
- Brand designers draw on green-family tones to project trustworthiness and reliability—values that Pine Green communicates in a dark key.
- At 98% saturation, Pine Green reads as vivid—Electric and lime greens are among the most energetic hues in the spectrum—striking, modern, and attention-commanding, used in sports, gaming, and tech-forward branding.
- Pine Green's dark lightness (24%) shifts its psychological register: Forest and hunter greens project gravitas, tradition, and wealth—the preferred territory for luxury brands, financial institutions, and premium environmental products.
In a well-designed system, Pine Green is the color that answers yes. Use it where affirmation matters.
How to Use Pine Green in Design: Applications, Pairings & Best Practices
In design, Pine Green does double duty: as a semantic color (success, go, positive) and an aesthetic one (natural, health-forward, balanced). Understanding which role it's playing in any given context determines how to use it effectively.
- Avoid: warning or danger contexts (except for safety signs), over-saturated versions in premium luxury branding, and contexts requiring urgency.
- Color harmonies: Pine Green's complementary color creates a high-energy split ideal for promotional design; its analogous palette (±30° hue) builds cohesive, monochromatic sophistication.
- Proportional use: Pine Green's vivid saturation (98%) means small applications—accents, highlights, icons—deliver maximum impact without visual fatigue. Reserve large-scale use for intentional brand moments.
- As a dark tone, Pine Green creates maximum contrast with white and light neutrals—excellent for creating premium dark-mode sections, bold headers, and high-drama brand moments
- Typography: Pine Green works as a background behind white text but requires careful sizing—test at intended heading and body sizes before finalizing.
In a well-designed system, Pine Green is the color that answers yes. Use it where affirmation matters.
Pine Green Accessibility: WCAG Contrast Ratios, Color Blindness & Inclusive Design
Pine Green (#01796F) reaches 5.30:1 contrast with white text—meeting WCAG 2.1 AA minimum of 4.5:1 for normal text and 3:1 for large text. It clears standard production accessibility requirements. Relative luminance: 14.8%.
- As text on white (#FFFFFF): 5.30:1 — AA ✓
- As text on black (#000000): 3.97:1 — AA (large text only)
- Best text color on Pine Green background: White (#FFFFFF) at 5.30:1
- WCAG 2.1 luminance: 14.8% — low luminance (dark)—it provides strong contrast for white and light overlaid text, functioning well as a background in dark-mode and header contexts
- Pine Green qualifies for normal body text and all larger sizes (AA).
For production use, test Pine Green against your specific background colors rather than assuming #FFFFFF or #000000 performance translates. Surrounding colors alter perceived contrast.
Pine Green in Industry: Branding, Design & Market Applications
Pine Green (#01796F) is most at home in industries where growth, nature, health, and balance are key brand values. Its dark quality makes it particularly effective in Healthcare & Wellness contexts, where the vivid saturation signals balance at exactly the right register.
- Healthcare & Wellness: Green's association with health, nature, and healing makes it the second-most-common color in healthcare branding (after blue). It signals vitality, recovery, and natural wellness without the clinical coldness of pure white or blue. (examples: Headspace, One Medical, Kaiser Permanente) Works best in teal-green and sage variations for digital health products; more saturated greens suit fitness and sports medicine.
- Finance & Banking: In Western markets, the green-money association is deeply embedded. Financial institutions use dark, sophisticated greens to communicate growth, prosperity, and fiduciary reliability. It's equally effective for positive portfolio indicators and "go" confirmation states in trading UIs. (examples: Capital One, PayPal, Visa) Dark greens with gold accents signal premium financial services; bright greens in fintech apps signal growth metrics.
- Sustainability & Organic: Green is the categorical color of environmental consciousness. Sustainability brands, organic food labels, and clean-energy companies use it as an immediate, unambiguous signal of ecological values and natural origin. (examples: Pela Case, Grove Collaborative, Allbirds) The challenge is differentiation—nearly every sustainability brand uses green, so typography, illustration style, and specific tone matter more.
- Brand positioning: Pine Green is best suited for brands projecting health, sustainability, growth. Categories outside this positioning—warning or danger contexts (except for safety signs)—tend to see weaker results.
- Adjacent applications: Beyond primary industries, Pine Green works effectively in success states, approval indicators, sustainability branding—contexts where balance serves a secondary but reinforcing role.
The industries where Pine Green performs best are those where the audience expects balance. Build brand strategy around this alignment, not against it.
Accessibility & Design Guides
Frequently Asked Questions
- What is the hex code for Pine Green? ▾
- The hex code for Pine Green is #01796F. Its RGB values are rgb(1, 121, 111) and its HSL values are hsl(175, 98%, 24%).
- What does Pine Green mean in design? ▾
- Green occupies the center of the visible spectrum where the eye is most sensitive, making it the easiest color to process — literally restful for the eye. Green's associations with nature, growth, and fresh produce are deeply biological, rooted in the evolutionary advantage of finding food. In finance, "going green" means profit. In design, green signals health, sustainability, and natural ingredients. Darker greens evoke prestige and reliability; lighter greens feel fresh and energetic; blue-greens feel sophisticated and trustworthy. Green is uniquely cross-cultural in positive associations, though it represents environmental risk in some financial contexts. Its very dark, near-black depth creates dramatic intensity — maximally contrastive, powerful, and reserved for focal design elements where other dark colors would disappear.
- Is Pine Green WCAG accessible? ▾
- Pine Green (#01796F) passes WCAG AA on white with a 5.3:1 contrast ratio. Its overall accessibility score is 54/100.
- What colors go well with Pine Green? ▾
- Pine Green pairs well with its complementary color Lava Red (#CF1020). Analogous colors like Sea Green and Aquamarine also work harmoniously. Check the Color Harmonies section above for the full palette.
- What is Pine Green used for? ▾
- Pine Green is commonly used for: Financial services and investment platforms; Health, wellness, and organic food brands; Environmental and sustainability organizations; Pharmaceutical and medical products; Agriculture and farming brands.
- What are the CSS and Tailwind values for Pine Green? ▾
- In CSS, use `color: #01796F` or `background-color: #01796F`. The CSS custom property is `--color-pine-green: #01796F`. In Tailwind CSS, use the arbitrary value class `bg-[#01796F]` for backgrounds or `text-[#01796F]` for text.