Tints & Shades
50
100
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500
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800
900
Scale from white (50) through Alexandrite (500) to black (900), interpolated in Lab color space.
Color Values
- HEX
- #4D7C6F
- RGB
- rgb(77, 124, 111)
- HSL
- hsl(163, 23%, 39%)
- OKLCH
- oklch(0.548 0.056 175)
- CMYK
- cmyk(38%, 0%, 10%, 51%)
--color-alexandritebg-[#4D7C6F]Accessibility
Score: 39/100On White (#FFF)
4.74:1
On Black (#000)
4.43:1
On Light Gray (#F5F5F5)
4.35:1
Best text color on this background:
Design Applications
background-color: #4D7C6F
color: #4D7C6F
bg-[#4D7C6F] text-[#FFFFFF]
border-left: 4px solid #4D7C6F
Color Harmonies
Complementary
Medium Pink
#F8799C
Split-Complementary
Similar Colors
Color Meaning & Psychology
Green occupies the center of the visible spectrum where the eye is most sensitive, making it the easiest color to process — literally restful for the eye. Green's associations with nature, growth, and fresh produce are deeply biological, rooted in the evolutionary advantage of finding food. In finance, "going green" means profit. In design, green signals health, sustainability, and natural ingredients. Darker greens evoke prestige and reliability; lighter greens feel fresh and energetic; blue-greens feel sophisticated and trustworthy. Green is uniquely cross-cultural in positive associations, though it represents environmental risk in some financial contexts. Its deeper, richer tone gives it gravitas and sophistication, making it well-suited for primary brand colors, typography, and contexts where authority matters.
Industry Usage
Common contexts and industries where Alexandrite is applied in professional design.
- Financial services and investment platforms
- Health, wellness, and organic food brands
- Environmental and sustainability organizations
- Pharmaceutical and medical products
- Agriculture and farming brands
- Eco-friendly consumer goods
- Real estate and property development
- Success and achievement badges in UI
Accessibility Considerations
Normal Text
Passes AA
4.5:1 minimum required
Large Text
Passes AA Large
3:1 minimum required
UI Components
Meets 1.4.11
3:1 for non-text UI
Alexandrite is a dark color. Use white (#FFFFFF) text on top of it for maximum readability (4.74:1). Avoid small black text on this background.
CSS & Code Examples
Background
background-color: #4D7C6F;Text
color: #4D7C6F;Border
border: 2px solid #4D7C6F;Box Shadow
box-shadow: 0 4px 20px #4D7C6F40;Gradient
background: linear-gradient(135deg, #4D7C6F, #7bab9d);Tailwind-style
--color-alexandrite: #4D7C6F;Tailwind CSS Utilities
Use arbitrary value syntax in Tailwind CSS to apply Alexandrite without a custom config.
Background
bg-[#4D7C6F]Text
text-[#4D7C6F]Border
border-[#4D7C6F]Ring
ring-[#4D7C6F]Fill
fill-[#4D7C6F]From (gradient)
from-[#4D7C6F]Via (gradient)
via-[#4D7C6F]To (gradient)
to-[#4D7C6F]Design Tokens
Ready-to-use Alexandrite design token in CSS custom properties, SCSS, Tailwind v3/v4, and JSON formats.
CSS Custom Properties
:root {
--color-alexandrite: #4D7C6F;
--color-alexandrite-rgb: 77, 124, 111;
--color-alexandrite-hsl: 163, 23%, 39%;
}SCSS Variables
$color-alexandrite: #4D7C6F; $color-alexandrite-rgb: 77, 124, 111; $color-alexandrite-hsl: 163, 23%, 39%;
Tailwind v3 Config
// tailwind.config.js
module.exports = {
theme: {
extend: {
colors: {
'alexandrite': '#4D7C6F',
},
},
},
};Tailwind v4 (@theme)
/* tailwind.css */
@theme {
--color-alexandrite: #4D7C6F;
}JSON Design Token (W3C format)
{
"alexandrite": {
"value": "#4D7C6F",
"type": "color",
"description": "Alexandrite — #4D7C6F"
}
}More green colors
View all →What Does Alexandrite Mean? Color Psychology & Cultural Symbolism
The green spectrum contains multitudes: jungle growth and financial gain, medical healing and environmental responsibility. Alexandrite at #4D7C6F navigates this complexity with a deep quality that emphasizes nature—the aspect of green psychology most useful in healthcare design.
- Green carries multiple Western associations: nature and the environment, financial success and prosperity (money in the US), health and wellness, and the "go" signal in traffic systems. Dark greens suggest wealth and tradition; bright greens signal vitality and environmental consciousness.
- In Chinese culture, green is associated with growth, harmony, and fertility. In Islam, green holds sacred significance as the color of paradise and the Prophet. In Japan, green (midori) represents youth, freshness, and eternal life.
- Alexandrite's deep lightness (39%) shifts its psychological register: a balanced mid-tone that embodies growth, nature, health, and balance at its most direct.
- At 23% saturation, Alexandrite reads as muted—Olive and sage greens carry a sophisticated, muted warmth—earthy and organic, excellent for natural products, lifestyle brands, and design systems that prioritize refinement.
In a well-designed system, Alexandrite is the color that answers yes. Use it where affirmation matters.
How to Use Alexandrite in Design: Applications, Pairings & Best Practices
In design, Alexandrite does double duty: as a semantic color (success, go, positive) and an aesthetic one (natural, health-forward, balanced). Understanding which role it's playing in any given context determines how to use it effectively.
- UI components: success states, confirmation messages, positive trends—Alexandrite performs reliably in all these roles with its deep tonal character.
- Brand & identity: success states, approval indicators, sustainability branding—contexts where Alexandrite's muted quality creates the right register.
- Typography: Alexandrite works as a background behind white text but requires careful sizing—test at intended heading and body sizes before finalizing.
- As a dark tone, Alexandrite creates maximum contrast with white and light neutrals—excellent for creating premium dark-mode sections, bold headers, and high-drama brand moments
- Proportional use: Alexandrite's muted quality means it scales well across proportions—from full-bleed backgrounds to single-pixel borders—making it an unusually versatile palette component.
In a well-designed system, Alexandrite is the color that answers yes. Use it where affirmation matters.
Alexandrite Accessibility: WCAG Contrast Ratios, Color Blindness & Inclusive Design
Alexandrite (#4D7C6F) reaches 4.74:1 contrast with white text—meeting WCAG 2.1 AA minimum of 4.5:1 for normal text and 3:1 for large text. It clears standard production accessibility requirements. Relative luminance: 17.1%.
- As text on white (#FFFFFF): 4.74:1 — AA ✓
- As text on black (#000000): 4.43:1 — AA (large text only)
- Best text color on Alexandrite background: White (#FFFFFF) at 4.74:1
- WCAG 2.1 luminance: 17.1% — low luminance (dark)—it provides strong contrast for white and light overlaid text, functioning well as a background in dark-mode and header contexts
- Alexandrite qualifies for normal body text and all larger sizes (AA).
For production use, test Alexandrite against your specific background colors rather than assuming #FFFFFF or #000000 performance translates. Surrounding colors alter perceived contrast.
Alexandrite in Industry: Branding, Design & Market Applications
Alexandrite (#4D7C6F) is most at home in industries where growth, nature, health, and balance are key brand values. Its deep quality makes it particularly effective in Healthcare & Wellness contexts, where the muted saturation signals health at exactly the right register.
- Healthcare & Wellness: Green's association with health, nature, and healing makes it the second-most-common color in healthcare branding (after blue). It signals vitality, recovery, and natural wellness without the clinical coldness of pure white or blue. (examples: Headspace, One Medical, Kaiser Permanente) Works best in teal-green and sage variations for digital health products; more saturated greens suit fitness and sports medicine.
- Finance & Banking: In Western markets, the green-money association is deeply embedded. Financial institutions use dark, sophisticated greens to communicate growth, prosperity, and fiduciary reliability. It's equally effective for positive portfolio indicators and "go" confirmation states in trading UIs. (examples: JPMorgan Chase, Goldman Sachs, Visa) Dark greens with gold accents signal premium financial services; bright greens in fintech apps signal growth metrics.
- Sustainability & Organic: Green is the categorical color of environmental consciousness. Sustainability brands, organic food labels, and clean-energy companies use it as an immediate, unambiguous signal of ecological values and natural origin. (examples: Pela Case, Grove Collaborative, Allbirds) The challenge is differentiation—nearly every sustainability brand uses green, so typography, illustration style, and specific tone matter more.
- Brand positioning: Alexandrite is best suited for brands projecting health, sustainability, growth. Categories outside this positioning—warning or danger contexts (except for safety signs)—tend to see weaker results.
- Adjacent applications: Beyond primary industries, Alexandrite works effectively in success states, approval indicators, sustainability branding—contexts where health serves a secondary but reinforcing role.
The industries where Alexandrite performs best are those where the audience expects health. Build brand strategy around this alignment, not against it.
Accessibility & Design Guides
Frequently Asked Questions
- What is the hex code for Alexandrite? ▾
- The hex code for Alexandrite is #4D7C6F. Its RGB values are rgb(77, 124, 111) and its HSL values are hsl(163, 23%, 39%).
- What does Alexandrite mean in design? ▾
- Green occupies the center of the visible spectrum where the eye is most sensitive, making it the easiest color to process — literally restful for the eye. Green's associations with nature, growth, and fresh produce are deeply biological, rooted in the evolutionary advantage of finding food. In finance, "going green" means profit. In design, green signals health, sustainability, and natural ingredients. Darker greens evoke prestige and reliability; lighter greens feel fresh and energetic; blue-greens feel sophisticated and trustworthy. Green is uniquely cross-cultural in positive associations, though it represents environmental risk in some financial contexts. Its deeper, richer tone gives it gravitas and sophistication, making it well-suited for primary brand colors, typography, and contexts where authority matters.
- Is Alexandrite WCAG accessible? ▾
- Alexandrite (#4D7C6F) passes WCAG AA on white with a 4.74:1 contrast ratio. Its overall accessibility score is 39/100.
- What colors go well with Alexandrite? ▾
- Alexandrite pairs well with its complementary color Medium Pink (#F8799C). Analogous colors like Smoke and Patina also work harmoniously. Check the Color Harmonies section above for the full palette.
- What is Alexandrite used for? ▾
- Alexandrite is commonly used for: Financial services and investment platforms; Health, wellness, and organic food brands; Environmental and sustainability organizations; Pharmaceutical and medical products; Agriculture and farming brands.
- What are the CSS and Tailwind values for Alexandrite? ▾
- In CSS, use `color: #4D7C6F` or `background-color: #4D7C6F`. The CSS custom property is `--color-alexandrite: #4D7C6F`. In Tailwind CSS, use the arbitrary value class `bg-[#4D7C6F]` for backgrounds or `text-[#4D7C6F]` for text.