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TechnologyFounded 1976

Apple Brand Colors

Apple's brand is defined by minimalism and premium feel — a neutral palette that lets products speak for themselves.

apple.com ↗

Brand Palette

#000000
#FFFFFF
#86868B
#F5F5F7

Primary

Background

Secondary

Surface

Color Values

Apple Black

Primary

HEX
#000000
RGB
rgb(0, 0, 0)
HSL
hsl(0, 0%, 0%)

Accessibility

on White21:1AAA
on Black1:1Fail
Open contrast checker →

Apple White

Background

HEX
#FFFFFF
RGB
rgb(255, 255, 255)
HSL
hsl(0, 0%, 100%)

Accessibility

on White1:1Fail
on Black21:1AAA
Open contrast checker →

Apple Gray

Secondary

HEX
#86868B
RGB
rgb(134, 134, 139)
HSL
hsl(240, 2%, 54%)

Accessibility

on White3.62:1AA Large
on Black5.8:1AA
Open contrast checker →

Apple Silver

Surface

HEX
#F5F5F7
RGB
rgb(245, 245, 247)
HSL
hsl(240, 11%, 96%)

Accessibility

on White1.09:1Fail
on Black19.29:1AAA
Open contrast checker →

Accessibility Analysis

Coloron Whiteon Black
Apple Black
21:1AAA
1:1Fail
Apple White
1:1Fail
21:1AAA
Apple Gray
3.62:1AA Large
5.8:1AA
Apple Silver
1.09:1Fail
19.29:1AAA

WCAG AA requires 4.5:1 for normal text. AA Large requires 3:1 for large text (18pt+) and UI components. AAA requires 7:1.

CSS Implementation

:root {
  --apple-apple-black: #000000;
  --apple-apple-white: #FFFFFF;
  --apple-apple-gray: #86868B;
  --apple-apple-silver: #F5F5F7;
}

/* Usage example */
.btn-primary {
  background-color: var(--apple-apple-black);
  color: #ffffff;
}

Similar Color Alternatives

Named colors visually closest to Apple's primary color — useful for approximations or accessible substitutes.

Space Black

#0A0A0A

black

Ink Black

#0C090A

black

Night Black

#0D0D0D

black

Off Black

#0F0F0F

black

Design Notes

Color Psychology

Apple uses a dark palette anchored by Apple Black (#000000). Blue and cool tones dominate tech branding, signaling trust, innovation, and reliability. Multicolor palettes suggest inclusivity and ecosystem breadth.

Design Principles

  • High contrast ratios ensure legibility across all contexts
  • Multi-color system allows segmentation across products and sub-brands
  • Primary color meets WCAG AA — usable for text and UI components

Explore Individual Colors

Apple BlackApple WhiteApple GrayApple Silver

Tags

techminimalpremiummonochrome

More Technology Brand Colors

Google Brand Colors

Microsoft Brand Colors

IBM Brand Colors

Samsung Brand Colors

Color Combinations

Combo

Black and White — 21:1

Black + White combination

Combo

Black and Ivory — 20.81:1

Black + Ivory combination

Combo

Black and Snow — 20.31:1

Black + Snow combination

Design & Accessibility Guides

Guide

Building an Accessible Color System

Design Systems · 10 min read

Guide

WCAG Contrast Ratios Explained

WCAG · 8 min read

Guide

WCAG AA vs AAA: Which Standard Should You Target?

WCAG · 7 min read

Frequently Asked Questions

What are Apple's official brand colors?
Apple's official brand colors are: Apple Black (#000000), Apple White (#FFFFFF), Apple Gray (#86868B), Apple Silver (#F5F5F7).
What is Apple's primary color hex code?
Apple's primary brand color is Apple Black with hex code #000000.
What are the RGB values for Apple's primary color?
Apple Black (#000000) has RGB values of rgb(0, 0, 0).
What is the HSL value of Apple's primary color?
Apple Black has an HSL value of hsl(0, 0%, 0%).
Is Apple's primary color WCAG accessible?
Apple Black (#000000) has a contrast ratio of 21:1 on white, which passes WCAG AAA.
What industry is Apple in?
Apple operates in the Technology industry, founded in 1976.
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