TechnologyFounded 1938
Samsung Brand Colors
Samsung's deep navy blue conveys dependability, innovation, and a consistent global identity across all its consumer electronics.
samsung.com ↗Brand Palette
#1428A0
#FFFFFF
#000000
Primary
Background
Secondary
Color Values
Samsung Blue
Primary
- HEX
- #1428A0
- RGB
- rgb(20, 40, 160)
- HSL
- hsl(231, 78%, 35%)
Samsung White
Background
- HEX
- #FFFFFF
- RGB
- rgb(255, 255, 255)
- HSL
- hsl(0, 0%, 100%)
Samsung Black
Secondary
- HEX
- #000000
- RGB
- rgb(0, 0, 0)
- HSL
- hsl(0, 0%, 0%)
Accessibility Analysis
| Color | on White | on Black |
|---|---|---|
Samsung Blue | 11.41:1AAA | 1.84:1Fail |
Samsung White | 1:1Fail | 21:1AAA |
Samsung Black | 21:1AAA | 1:1Fail |
WCAG AA requires 4.5:1 for normal text. AA Large requires 3:1 for large text (18pt+) and UI components. AAA requires 7:1.
CSS Implementation
:root {
--samsung-samsung-blue: #1428A0;
--samsung-samsung-white: #FFFFFF;
--samsung-samsung-black: #000000;
}
/* Usage example */
.btn-primary {
background-color: var(--samsung-samsung-blue);
color: #ffffff;
}Similar Color Alternatives
Named colors visually closest to Samsung's primary color — useful for approximations or accessible substitutes.
Design Notes
Color Psychology
Samsung uses a mid-tone palette anchored by Samsung Blue (#1428A0). Blue and cool tones dominate tech branding, signaling trust, innovation, and reliability. Multicolor palettes suggest inclusivity and ecosystem breadth.
Design Principles
- High contrast ratios ensure legibility across all contexts
- Monochromatic palette maximizes versatility and brand consistency
- Primary color meets WCAG AA — usable for text and UI components
Explore Individual Colors
Tags
techconsumer-electronicsblueglobal
More Technology Brand Colors
Frequently Asked Questions
What are Samsung's official brand colors?
Samsung's official brand colors are: Samsung Blue (#1428A0), Samsung White (#FFFFFF), Samsung Black (#000000).
What is Samsung's primary color hex code?
Samsung's primary brand color is Samsung Blue with hex code #1428A0.
What are the RGB values for Samsung's primary color?
Samsung Blue (#1428A0) has RGB values of rgb(20, 40, 160).
What is the HSL value of Samsung's primary color?
Samsung Blue has an HSL value of hsl(231, 78%, 35%).
Is Samsung's primary color WCAG accessible?
Samsung Blue (#1428A0) has a contrast ratio of 11.41:1 on white, which passes WCAG AAA.
What industry is Samsung in?
Samsung operates in the Technology industry, founded in 1938.