TechnologyFounded 1911
IBM Brand Colors
IBM's 'Big Blue' identity is built on a deep, authoritative blue that has signaled trust and technological leadership for decades.
ibm.com ↗Brand Palette
#0F62FE
#001141
#4D5358
#FFFFFF
Primary
Dark Background
Secondary
Background
Color Values
IBM Blue
Primary
- HEX
- #0F62FE
- RGB
- rgb(15, 98, 254)
- HSL
- hsl(219, 99%, 53%)
IBM Dark Blue
Dark Background
- HEX
- #001141
- RGB
- rgb(0, 17, 65)
- HSL
- hsl(224, 100%, 13%)
IBM Cool Gray
Secondary
- HEX
- #4D5358
- RGB
- rgb(77, 83, 88)
- HSL
- hsl(207, 7%, 32%)
IBM White
Background
- HEX
- #FFFFFF
- RGB
- rgb(255, 255, 255)
- HSL
- hsl(0, 0%, 100%)
Accessibility Analysis
| Color | on White | on Black |
|---|---|---|
IBM Blue | 5:1AA | 4.2:1AA Large |
IBM Dark Blue | 18.16:1AAA | 1.16:1Fail |
IBM Cool Gray | 7.8:1AAA | 2.69:1Fail |
IBM White | 1:1Fail | 21:1AAA |
WCAG AA requires 4.5:1 for normal text. AA Large requires 3:1 for large text (18pt+) and UI components. AAA requires 7:1.
CSS Implementation
:root {
--ibm-ibm-blue: #0F62FE;
--ibm-ibm-dark-blue: #001141;
--ibm-ibm-cool-gray: #4D5358;
--ibm-ibm-white: #FFFFFF;
}
/* Usage example */
.btn-primary {
background-color: var(--ibm-ibm-blue);
color: #ffffff;
}Similar Color Alternatives
Named colors visually closest to IBM's primary color — useful for approximations or accessible substitutes.
Design Notes
Color Psychology
IBM uses a mid-tone palette anchored by IBM Blue (#0F62FE). Blue and cool tones dominate tech branding, signaling trust, innovation, and reliability. Multicolor palettes suggest inclusivity and ecosystem breadth.
Design Principles
- High contrast ratios ensure legibility across all contexts
- Multi-color system allows segmentation across products and sub-brands
- Primary color meets WCAG AA — usable for text and UI components
Explore Individual Colors
Tags
enterprisebluecorporatetechnology
More Technology Brand Colors
Frequently Asked Questions
What are IBM's official brand colors?
IBM's official brand colors are: IBM Blue (#0F62FE), IBM Dark Blue (#001141), IBM Cool Gray (#4D5358), IBM White (#FFFFFF).
What is IBM's primary color hex code?
IBM's primary brand color is IBM Blue with hex code #0F62FE.
What are the RGB values for IBM's primary color?
IBM Blue (#0F62FE) has RGB values of rgb(15, 98, 254).
What is the HSL value of IBM's primary color?
IBM Blue has an HSL value of hsl(219, 99%, 53%).
Is IBM's primary color WCAG accessible?
IBM Blue (#0F62FE) has a contrast ratio of 5:1 on white, which passes WCAG AA.
What industry is IBM in?
IBM operates in the Technology industry, founded in 1911.