TechnologyFounded 1998
Google Brand Colors
Google's brand palette uses four primary colors that reflect the brand's playful, approachable, and diverse identity.
google.com ↗Brand Palette
#4285F4
#EA4335
#FBBC05
#34A853
Primary
Primary
Primary
Primary
Color Values
Google Blue
Primary
- HEX
- #4285F4
- RGB
- rgb(66, 133, 244)
- HSL
- hsl(217, 89%, 61%)
Google Red
Primary
- HEX
- #EA4335
- RGB
- rgb(234, 67, 53)
- HSL
- hsl(5, 81%, 56%)
Google Yellow
Primary
- HEX
- #FBBC05
- RGB
- rgb(251, 188, 5)
- HSL
- hsl(45, 97%, 50%)
Google Green
Primary
- HEX
- #34A853
- RGB
- rgb(52, 168, 83)
- HSL
- hsl(136, 53%, 43%)
Accessibility Analysis
| Color | on White | on Black |
|---|---|---|
Google Blue | 3.56:1AA Large | 5.89:1AA |
Google Red | 3.92:1AA Large | 5.35:1AA |
Google Yellow | 1.71:1Fail | 12.3:1AAA |
Google Green | 3.06:1AA Large | 6.87:1AA |
WCAG AA requires 4.5:1 for normal text. AA Large requires 3:1 for large text (18pt+) and UI components. AAA requires 7:1.
CSS Implementation
:root {
--google-google-blue: #4285F4;
--google-google-red: #EA4335;
--google-google-yellow: #FBBC05;
--google-google-green: #34A853;
}
/* Usage example */
.btn-primary {
background-color: var(--google-google-blue);
color: #ffffff;
}Similar Color Alternatives
Named colors visually closest to Google's primary color — useful for approximations or accessible substitutes.
Design Notes
Color Psychology
Google uses a mid-tone palette anchored by Google Blue (#4285F4). Blue and cool tones dominate tech branding, signaling trust, innovation, and reliability. Multicolor palettes suggest inclusivity and ecosystem breadth.
Design Principles
- Multi-color system allows segmentation across products and sub-brands
- Consistent color usage across touchpoints builds strong brand recognition
- Color palette reflects the brand's industry positioning and audience expectations
Explore Individual Colors
Tags
techsearchmulticoloriconic
More Technology Brand Colors
Frequently Asked Questions
What are Google's official brand colors?
Google's official brand colors are: Google Blue (#4285F4), Google Red (#EA4335), Google Yellow (#FBBC05), Google Green (#34A853).
What is Google's primary color hex code?
Google's primary brand color is Google Blue with hex code #4285F4.
What are the RGB values for Google's primary color?
Google Blue (#4285F4) has RGB values of rgb(66, 133, 244).
What is the HSL value of Google's primary color?
Google Blue has an HSL value of hsl(217, 89%, 61%).
Is Google's primary color WCAG accessible?
Google Blue (#4285F4) has a contrast ratio of 3.56:1 on white, which passes WCAG AA Large.
What industry is Google in?
Google operates in the Technology industry, founded in 1998.